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All Journal Jurnal Minds:Manajemen Ide dan Inspirasi Jurnal Pengabdian Masyarakat Madani Telaah Bisnis Journal of Social Research Business and Entrepreneurial Review
Luki Adiati Pratomo
Universitas Trisakti
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Jurnal Pengabdian Masyarakat Madani

 1 
Pelatihan Dalam Menetapkan Strategi Komunikasi Pemasaran Yang Tepat Untuk Produk Dan Jasa dari UKM Luki Adiati Pratomo; Lavlimatria Esya; Ayu Ekasari; Ulfi Naria Rahmawati; Wanggi Citra Ameliana
Jurnal Pengabdian Masyarakat Madani Vol 1 No 2 (2021): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.709 KB) | DOI: 10.51805/jpmm.v1i2.34

Abstract

The COVID-19 pandemic has caused difficulties for small and medium-sized entrepreneurs, including students of the Bina Amanah Cordova School of Entrepreneurship which is a free diploma 1 (D1) school. SKBAC students or students are mostly young entrepreneurs or prospective entrepreneurs who are currently experiencing difficulties such as declining sales and even being forced to close due to COVID-19. One of the causes of the decline in sales is the difficulty of communicating with consumers considering that people choose not to leave their homes for shopping. For this reason, training on marketing communication strategies is carried out so that they can develop effective marketing communication strategies in reaching their target consumers. The method in carrying out training activities is to provide counseling to students. The counselors explain some of the tools that can be used in marketing communications such as advertising, sales promotion, events and experiences, direct marketing, publications, social media marketing, and personal selling. The results of this training show that students begin to understand the importance of marketing communication, can develop appropriate marketing communication strategies and can choose the right communication tools, one of which is social media marketing.
Co-Authors Ayu Ekasari Ayu Ekasari Cicilia Bangun Darra Pradita Hidayat Dian Elvira Dika Septariana Dwi Hartini Rahayu Fatik Rahayu Gunawan Gunawan Kahti Ramadhia Risde Lavlimatria Esya Prameshwari Dinda Lisanti Raymond Siregar Ulfi Naria Rahmawati Wanggi Citra Ameliana