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<![CDATA[Pengaruh Dari Brand Trust, Perceived Value, Terhadap Brand Preference Dan Purchase Intention Pada Brand Skincare Lokal (Ms Glow, Scarlett, Somethinc) ]]>
<![CDATA[Sofia Hasbi]]>;
<![CDATA[Renny Risqiani]]>
<![CDATA[ JOURNAL TRANSFORMATION OF MANDALIKA (JTM) e-ISSN 2745-5882 p-ISSN 2962-2956 Vol. 2 No. 3 (2021): JOURNAL TRANSFORMATION OF MANDALIKA (JTM) ]]>
Publisher : <![CDATA[Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI) ]]>
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<![CDATA[The purpose of this study was to determine and analyze the positive influence between Brand Trust, Brand Preference, Perceived Value on Purchase Intention. The sampling technique in this study used purposive sampling method. The data analysis method used is the Structural Equatuin Model (SEM) with AMOS 24 software. The expected results in this study are concluded that there is a positive influence of Brand trust on brand preference, there is no significant effect of Brand Trust on Purchase Intention, there is no significant effect of Perceived value on brand preference, there is no positive influence of Perceived Value on Purchase Intention, there is positive influence of Brand Preference on Purchase Intention.]]>
<![CDATA[ANTECEDENTS AND CONSEQUENCES OF CUSTOMER INTENTION TO ADOPT INTERNET BANKING THROUGH GAMIFICATION ]]>
<![CDATA[Fransisca Angelina]]>;
<![CDATA[Renny Risqiani]]>;
<![CDATA[Amir Fikri]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 19 No. 1 (2019): APRIL 2019 ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v19i1.5341
<![CDATA[Purpose – The purpose of this research is to analyze the influence of gamification in the use of internet banking on the intention of customers to adopt and recommend internet banking towards Compatibility, Innovativeness, Web Design, Web Characteristic, Performance Expectancy, Effort Expectancy . This research will help the Bank to measure the effect of gamification towards their customer to use Internet Banking. So they can innovate their Internet Banking system to be more fun and entertaining, so the customer will feel more enjoy to use and they will recommend to other people. Design/methodology/approach – 192 responses were collected from customers of internet banking user by using an online questionnaire. Using the convenience sampling approach. The collected data was analyzed using SEM with the help of PLS. Findings – The results indicate that intention to adopt internet banking is positively affected by Innovativeness, Web Design Performance Expectancy and Effort Expectancy . While compatibility and web characteristic doesn’t have a positive effect. The moderating effect of gamification suggested that the relationship between customer intention to adopt and customer intention to recommend will make the gamification effect become weak. Practical Implications – The research suggests that web designer and bank management should focus on the website design of the internet banking. Enjoyable internet banking website with reward and point system will help to improve user’s intention to adopt and intention to recommend internet banking with others. So the bank should make an innovative reward system for every transaction in internet banking. Originality/value – This research provide the technology acceptance construct and adding the game elements in technology perspective of internet banking as a moderating effect, to analyze the element effect towards intention to use and intention to recommend.]]>
<![CDATA[PELATIHAN PEMBUKUAN BAGI PELAKU UMKM YANG TERGABUNG DALAM FORUM UMKM IKM KECAMATAN TAJUR HALANG – BOGOR ]]>
<![CDATA[B Medina Nilasari]]>;
<![CDATA[Renny Risqiani]]>;
<![CDATA[Susy Indri Anggraini]]>;
<![CDATA[Irma Ade Alisa]]>
<![CDATA[ Jurnal Abdi Masyarakat Indonesia (JAMIN) Vol 3 No 1 (2021): JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/jamin.v3i1.8776
<![CDATA[Pencatatan keuangan atau pembukuan merupakan hal penting yang harus ada pada sebuah usaha apabila ingin bertahan dalam jangka panjang. Kegiatan pengabdian kepada masyarakat (PkM) dilakukan dengan metode pendidikan dan latih (pelatihan), yang bertujuan untuk memberikan pemahaman dan keterampilan tentang cara pencatatan pembukuan dan pengelolaan keuangan bisnis agar usaha mikro, kecil, dan menengah (UMKM) dapat cepat berkembang, yang pada akhirnya diharapkan akan berdampak pada peningkatan kesejahteraan keluarga dan masyarakat. Kegiatan monitoring dilakukan untuk mengetahui manfaat dari pelatihan dengan mengumpulkan informasi menggunakan kuesioner online yang tautannya disebarkan kepada peserta pelatihan. Hasil yang didapatkan adalah para pemilik usaha mikro yang mengikuti pelatihan tersebut masih banyak yang belum melakukan pencatatan keuangan (pembukuan), belum memahami cara menghitung return on investment, terlebih menggunakan aplikasi pembukuan. Dari survei online tersebut, diketahui efektivitas pelatihan yang menunjukkan bahwa, materi pelatihan yang disampaikan menarik, mudah dipahami, sesuai dengan topik yang dibicarakan, dan dapat meningkatkan pengetahuan, serta kemampuan terkait dengan pembukuan. Hasil pelatihan diharapkan akan membuka wawasan dan pengetahuan, serta meningkatkan keterampilan dalam mengelola keuangan bisnis dengan lebih baik, sehingga diharapkan berdampak pada peningkatan pendapatan.]]>
<![CDATA[PENGARUH SOCIAL INTERACTIVITY ANTARA CUSTOMER ENGAGEMENT BEHAVIOR DAN BRAND LOYALTY ]]>
<![CDATA[Muhammad Angga Maulana]]>;
<![CDATA[Nabila Armeinita]]>;
<![CDATA[Renny Risqiani]]>
<![CDATA[ Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi Vol 20, No 01 (2023): Equilibrium: Jurnal penelitian Pendidikan dan Ekonomi ]]>
Publisher : <![CDATA[Universitas Kuningan ]]>
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DOI: 10.25134/equi.v20i01.7018
<![CDATA[AbstractThe study aims to examine the effect of social interactivity between customer engagement behavior and brand loyalty on social media. This research uses a type of quantitative approach. The research method is in the form of a survey using primary data collected by filling out a closed questionnaire using a Likert scale of 1-5. Sampling used purposive sampling with the respondent's criteria, namely Facebook social media users aged 17-30 years. Total respondents who were sampled in this study were 135 active Facebook users. This research was conducted using Structural Equation Modeling (SEM) and processed with the help of SPSS and AMOS software. The results of the study show that (1) Customer Engagement Behavior has a positive effect on company Brand Loyalty on page content on the Facebook social media platform. (2) Customer Engagement Behavior has a positive effect on company Social Interactivity on page content on the Facebook social media platform. (3) Social Interactivity has no positive effect on company Brand Loyalty on page content on the Facebook social media platform.Keywords: social interactivity; customer engagement behavior; brand loyaltyAbstrakPenelitian bertujuan menguji pengaruh social interactivity antara customer engagement behavior dan brand loyalty di media sosial. Penelitian ini menggunakan jenis pendekatan kuantitatif. Metode penelitian dalam bentuk survey menggunakan data primer yang dikumpulkan melalui pengisian kuesioner tertutup menggunakan skala Likert 1-5. Pengambilan sampel menggunakan purposive sampling dengan kriteria responden yaitu pengguna media sosial Facebook berusia 17-30 tahun. Total responden yang menjadi sampel dalam penelitian ini adalah 135 orang pengguna aktif facebook. Penelitian ini dilakukan dengan menggunakan Structural Equation Modelling (SEM) dan diolah dengan bantuan Software SPSS dan AMOS. Hasil penelitian menunjukkan bahwa (1) Customer Engagement Behavior berpengaruh positif terhadap Brand Loyalty perusahaan terhadap konten halaman di platform media sosial facebook. (2) Customer Engagement Behavior berpengaruh positif terhadap Social Interactivity perusahaan terhadap konten halaman di platform media sosial facebook. (3) Social Interactivity tidak berpengaruh positif terhadap Brand Loyalty perusahaan terhadap konten halaman di platform media sosial facebook.Kata kunci: social interactivity; customer engagement behavior; brand loyalty]]>
<![CDATA[PENGARUH CUSTOMER EXPERIENCE, CUSTOMER SATISFACTION, TERHADAP REPURCHASE INTENTION PADA RESTORAN CEPAT SAJI ]]>
<![CDATA[M. Fadhil Fausta]]>;
<![CDATA[Patrick Anderson]]>;
<![CDATA[Renny Risqiani]]>
<![CDATA[ Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi Vol 20, No 01 (2023): Equilibrium: Jurnal penelitian Pendidikan dan Ekonomi ]]>
Publisher : <![CDATA[Universitas Kuningan ]]>
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DOI: 10.25134/equi.v20i01.6674
<![CDATA[AbstractTo create Customer Experience, Customer Satisfaction and Repurchase Intention, one of the fast food restaurants in Indonesia presents self-ordering machine technology that allows consumers to order food independently without having to queue at the cashier. The existence of a self-ordering machine is expected to be able to streamline and shorten the time of ordering food at restaurants. This study aims to determine whether self-ordering machines have a positive impact on customer experience, customer satisfaction, and repurchase intention of fast food restaurant customers. This type of research uses hypothesis testing. The sample used is customers who have ordered food at a fast food restaurant using a self-ordering machine which is included in the generation of Y and Z using the Purposive Sampling technique. Data collection used is primary data collected through surveys. This research was conducted using Structural Equation Modeling (SEM) and processed with the help of SPSS and AMOS software. The results of this study indicate that customer experience has a positive and significant impact on customer satisfaction and repurchase intentions on food purchases at fast food restaurants using their ordering machine. Meanwhile, customer satisfaction has no positive and significant effect on repurchase intention. The results of this study can be used as learning for fast food restaurants to increase repurchase intentions at these fast food restaurants. Keywords : Customer Experience; Customer satisfaction; Purchase Intentions; Self ordering MachineAbstrak Dalam rangka menciptakan Customer Experience, Customer Satisfaction dan Repurchase Intention, salah satu restoran makanan cepat saji yang ada di Indonesia menghadirkan teknologi mesin Self Ordering yang membuat konsumen dapat memesan makanan secara sendiri tanpa harus antri dikasir. Adanya mesin Self Ordering ini diharapkan meningkatkan efisiensi terutama dalam mempersingkat waktu pemesananan makanan di restoran. Penelitian ini bertujuan untuk mengetahui apakah mesin Self Ordering memiliki dampak yang positif terhadap Customer Experience, Customer Satisfaction dan Repurchase Intention pelanggan restoran makanan cepat saji. Jenis penelitian ini adalah hipotesis testing. Sampel yang digunakan adalah pelanggan yang pernah memesan makanan di restoran makanan cepat saji dengan menggunakan mesin Self ordering yang termasuk dalam generasi Y dan Z dengan menggunakan teknik Purposive Sampling. pengumpulan data yang digunakan adalah data primer yang dikumpulkan melalui survei. Penelitian ini dilakukan dengan menggunakan Structural Equation Modelling (SEM) dan diolah dengan bantuan Software SPSS dan AMOS. Hasil penelitian ini menunjukkan bahwa Customer Experience memiliki dampak positif dan signifikan terhadap Customer Satisfaction dan Repurchase Intention terhadap pembelian makanan di restoran cepat saji dengan menggunakan mesin Self Ordering. Sedangkan Customer Satisfaction tidak berpengaruh positif dan signifikan terhadap Repurchase Intention. Hasil penelitian ini dapat dijadikan pembelajaran untuk restoran makanan cepat saji agar dapat meningkatkan Repurchase Intention pada restoran makanan cepat saji tersebut. Kata Kunci : Customer Experience; Customer satisfaction; Purchase Intentions; Self ordering Machine]]>
<![CDATA[PENGARUH KUALITAS INFORMASI, KEGIATAN PEMASARAN DAN REPUTASI MEDIA SOSIAL TERHADAP KEPERCAYAAN DAN KETERLIBATAN POLITIK GENERASI Z ]]>
<![CDATA[Timothy Jordan Halomoan]]>;
<![CDATA[Muhammad Akbar Nugroho]]>;
<![CDATA[Renny Risqiani]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/jmbi.v10i1.48084
<![CDATA[Abstract. This study aims to analyze the relationship between information quality, marketing activities and social media reputation on trust and political involvement of Generation Z. Data collection as a source of research data is primary data. Will be collected based on the information of the respondents with direct observation in the field using a questionnaire according to the research variables. The data collection method will be in the form of an online questionnaire via Google Form. Respondents will receive a link via the Google form which contains a collection of questions that require responses. Respondents in this study were social media users and were in the 2003-2007 birth range with the sample technique used was purposive sampling. By using the Google form as data collection, 408 respondents were collected. The results showed that if the quality of social media information has increased, it will also increase the social media reputation, trust, and political involvement of generation Z. In addition, if the social media reputation has increased, then automatically directly increase trust. On the other hand, it is also known that increasing social media marketing activities will also increase trust, social media reputation, and political engagement. It is also known, if trust increases, it will also increase political involvement]]>
<![CDATA[Impact Analysis of Oil and Gas Companies' CSR Programs for Mitigation and Adaptation of Climate Change Impact ]]>
<![CDATA[Fahmi Abdillah]]>;
<![CDATA[Renny Risqiani]]>;
<![CDATA[Jakaria Jakaria]]>
<![CDATA[ Journal of Social Research Vol. 2 No. 10 (2023): Journal of Social Research ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/josr.v2i10.1390
<![CDATA[In the 6th assessment report published by the IPCC (Intergovernmental Panel on Climate Change), it is stated that the impact of climate change will be felt on the settlements and infrastructure of people living in coastal areas. The magnitude of this potential impact has encouraged the Anambas Islands Regional Government to include this impact in the Anambas Islands District Medium Term Development Plan for 2021-2026. Of course, synergy is needed in handling these impacts by involving all stakeholders, including oil and gas companies operating in this area. This study aims to determine the impact of climate change and the forms of community adaptation, as well as community perceptions of the contribution of oil and gas companies through the CSR change program in order to help mitigate climate impacts and also increase the adaptability of the community. Data was collected from all stakeholders as well as beneficiaries of the company's CSR program, by conducting in-depth interviews, observations, and also using a questionnaire. For the general public, climate change has begun to be felt with extreme weather conditions that often cause disasters, as well as decreased catches of fishermen in coastal areas. In fact, in certain seasons it will affect the smooth transportation of sea people, so that it can affect people's daily activities. Regarding the CSR program that has been carried out by oil and gas companies, the community considers this program very important for them, but further efforts still need to be made in order to meet their expectations, including increasing income.]]>
<![CDATA[PERAN FINTECH DALAM MENINGKATKAN KUALITAS LAYANAN PADA UMKM DI WILAYAH KEMANGGISAN, JAKARTA BARAT ]]>
<![CDATA[Renny Risqiani]]>;
<![CDATA[Henny Setyo Lestari]]>;
<![CDATA[Erny Tajib]]>
<![CDATA[ Jurnal Abdi Masyarakat Indonesia (JAMIN) Vol 5 No 1 (2023): JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/jamin.v5i1.14126
<![CDATA[In the current digital era, especially during the new normal, Micro, Small and Medium Enterprises (MSMEs) must adapt to existing conditions. The success of MSMEs can improve the national economy. Financial technology (fintech) is an innovation in the financial industry that MSMEs can utilize to increase their productivity. On average, pre-test data on Community Service (PkM) participants need to fully understand the procedures for accessing fintech and the conditions for transactions using them. This became the basis for counselling on fintech's role in improving service quality for MSMEs under the Insan Palma Sejahtera Foundation, West Jakarta. As many as 72 per cent of PKM participants have used fintech as a digital wallet, and the rest have never used it. Those who have used fintech as a digital wallet are easy to use and offer many promotions/discounts. Those who have not used it claim to be unsafe, have lots of scams, need to learn about fintech and find it difficult to use. The material presented in the counselling can increase participants' knowledge about the role of financial technology in MSMEs. Participants are motivated to use fintech to develop their businesses, significantly improving their services.]]>
<![CDATA[MENINGKATKAN KOMPETENSI PENGELOLAAN DOKUMEN DANA KAS BAGI TENAGA PENDIDIK PERGURUAN TINGGI NASIONAL ]]>
<![CDATA[Murtanto Murtanto]]>;
<![CDATA[Hasnawati Hasnawati]]>;
<![CDATA[Marieta Ariani]]>;
<![CDATA[Renny Risqiani]]>
<![CDATA[ JURNAL PENGABDIAN MANDIRI Vol. 2 No. 9: September 2023 ]]>
Publisher : <![CDATA[Bajang Institute ]]>
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<![CDATA[Kas merupakan alat pembayaran yang dimiliki perusahaan dan dapat digunakan untuk bertransaksi setiap saat,oleh karena itu dibutuhkan system pengendalian internal yang baik di dalam melakukan pengelolaan dana kas. SDM Perguruan Tinggi harus memiliki kemampuan di dalam melakukan pengelolaan dokumen dana kas agar pengedalian internal terkait pelaporan keuangan dapat terlaksana. Latar belakang permasalahan dalam kegiatan ini adalah masih banyak tenaga kependidikan perguruan tinggi yang memahami pengelolaan dokumen dana kas terutama terkait rekonsiliasi bank dan kas kecil. Kegiatan pelatihan dilaksanakan pada tanggal 26 Februari 20223 dengan peserta sebanyak 10 tenaga kependidikan perguruan tinggi nasional. Bentuk Pelatihan adalah melalui penjelasan konsep dari dokumen dana kas yang berlaku umum, kemudian dilanjutkan dengan praktik mengerjakan soal-soal kasus rekonsiliasi bank dan kas kecil. Pelatihan ini telah berhasil meningkatkan kompetensi akuntansi para peserta yang terbukti dengan hasil simpulan kuisioner sebelum dan setelah pelatihan.]]>
<![CDATA[Peran Media Sosial dalam Pemasaran Produk UMKM ]]>
<![CDATA[Renny Risqiani]]>;
<![CDATA[Hermanto Yaputra]]>;
<![CDATA[Egabetha Amirah Yudhaputri]]>;
<![CDATA[Ulfi Naria Rahmawati]]>
<![CDATA[ MATAPPA: Jurnal Pengabdian Kepada Masyarakat Volume 6 Nomor 3 Tahun 2023 ]]>
Publisher : <![CDATA[STKIP Andi Matappa ]]>
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DOI: 10.31100/matappa.v6i3.3053
<![CDATA[Tujuan pengabdian kepada masyarakat yang dilakukan pada  usaha kecil mikro dan menengah  yang berada dalam binaan Yayasan Cempaka Wangi, Bintaro, Jakarta adalah untuk  memberikan wawasan kepada para peserta terkait pemasaran produk melalui media sosial. Kurangnya pengetahuan terhadap pemasaran produk dan literasi digital menjadi masalah yang perlu dicarikan jalan keluar. Masyarakat umumnya sudah mengenal dan menggunakan media sosial, namun belum memanfaatkannya dalam pemasarkan produk. Kegiatan Pengabdian kepada Masyarakat dilakukan dalam bentuk penyuluhan dan pelatihan yang diberikan oleh dosen dan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Trisakti.. Kegiatan dilakukan pada bulan November 2022 diikuti oleh 26 peserta.  Hasil evaluasi kegiatan menunjukkan materi yang disampaikan dianggap penting dan bermanfaat. mampu meningkatkan pengetahuan peserta tentang media sosial  dan akan menerapkan pada kegiatan usahanya]]>
