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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Populer: Jurnal Penelitian Mahasiswa Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Pelayanan Hubungan Masyarakat Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Tabsyir: Jurnal Dakwah Dan Sosial Humaniora
Mulkan Habibi
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Muhammadiyah Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora

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Pengaruh Program Acara “Family 100” MNCTV Terhadap Minat Menonton: Survei Pada Ibu- Ibu RW 04 Kelurahan Bojongsari, Kota Depok Novielda Rahmadania; Mulkan Habibi
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.471

Abstract

The “Family 100” program was broadcast on MNCTV. After going through several rounds and getting high scores on survey questions, the team will struggle to get tens of millions of rupiah in prize money. The aim of this research is to evaluate how MNCTV's “Family 100” program influences viewers' attention. The Event Program bases its operations on the theories of Format Power, Star Power, and Information Power. Cognitive, Affective and Conative are the next elements that are interesting to pay attention to. This research uses a quantitative survey methodology. Questionnaires were distributed as part of the data collection process. uses probability sampling techniques to take samples. To produce accurate results, the data obtained was then processed using SPSS version 29. With tcount (5.872) > ttable (1.992), it can be concluded that the MNCTV "Family 100" program has a significant effect on viewing interest. The percentage of program viewing that influences viewing interest is 79.9%, and the remaining 20.1% is influenced by other factors.
Co-Authors Abdul Rahman Adetya Perdanaraya Ahmad Nurhidayat Aldira Lindawati Ali Noer Zaman Dissa Nur Adilla Hamka Hamka Handoko, Daniel Ibrahim Arisa lutfi lutfi Luthfia Al Azizah Muhammad Faiz Muhammad Sahrul Muhammad Syamsi Nida Handayani Nida Nadhifatul Jannah Novielda Rahmadania R. Hiru Muhammad