Claim Missing Document
Check
Articles

Found 10 Documents
Search

VISI ISLAMI PERGURUAN TINGGI SERTA PENERAPANNYA PADA AKTIVITAS KOMUNIKASI (STUDI PADA KAMPUS UNIVERSITAS MUHAMMADIYAH JAKARTA) Daniel Handoko; Mulkan Habibi; Ibrahim Arisa
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 4, No 2 (2020): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.8 KB) | DOI: 10.24853/pk.4.2.137-144

Abstract

Universitas Muhammadiyah Jakarta (UMJ) merupakan amal usaha dalam aspek pendidikan yang dimiliki oleh salah satu organisasi massa terbesar di Indonesia, Muhammadiyah. Memiliki visi terkemuka, modern dan Islami pada tahun 2025, salah satu indikator yang harus dicapai UMJ untuk mewujudkan kampus Islami adalah penerapan komunikasi yang baik dalam menjalankan aktivitas pendidikan. Nilai-nilai ketakwaan bagi civitas akademika UMJ akan tercermin dari aktivitas komunikasi yang dijalankan antar sesama warga kampus dengan memperhatikan etika berdasarkan syari’at Islam. Penelitian ini bertujuan untuk mengidentifikasi penerapan komunikasi Islami yang dijalankan oleh civitas akademika  sebagai bentuk penerapan visi Islami kampus Universitas Muhammadiyah Jakarta. Metode yang digunakan dalam kajian ini adalah deskriptif kualitatif dengan teknik pengumpulan data wawancara mendalam, kemudian pengamatan dan dokumentasi. Hasil penelitian menunjukan bahwa komunikasi di lingkungan Universitas Muhammadiyah Jakarta sudah dilakukan dengan etika-etika Islami dalam proses pembelajaran di kelas dan kegiatan-kegiatan formal lainnya. Penerapan komunikasi Islam di lingkungan UMJ dilakukan melalui beberapa proses di antaranya melalui Peraturan Rektor tentang etika berkomunikasi, sosialisasi etika berkomuniaksi oleh dosen kepada mahasiswa. Pada prakteknya, proses pembelajaran selalu diawali dengan komunikasi Islami seperti membaca Basmalah, tadarus Alqur’an, penyampaian terjemahan Al-Qur’an dan ditutup dengan Hamdalah.
KOMUNIKASI PERSUASIF IKLAN LAYANAN MASYARAKAT DI TELEVISI TENTANG EDUKASI KANKER Daniel Handoko; Velda Ardia; Oktaviana Purnamasari
Communication Vol 8, No 2 (2017): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (676.967 KB) | DOI: 10.36080/comm.v8i2.633

Abstract

ABSTRACTCancer is the one of the highest killers in the world. In Indonesia, the prevalence of this diseaseis increasing from year to year. To reduce the number of cancer patients, the Ministry of Healthhas a variety of efforts, such as education to the public through Public Service Announcement(PSA) on television. PSA is needed primarily to mobilize the community to change behavior toa more positive direction as desired by the communicator. It takes proper persuasivecommunication so that the PSA can perform its function to influence people to change theirbehavior in a positive direction. This persuasive effort becomes interesting to be studiedconsidering persuasive communication is related to various aspects, such as attitude, behaviorand knowledge of target audience.In the context of cancer education, persuasive communication is needed to convince people tobe more concerned about cancer by implementing a healthy lifestyle so that cancer can beprevented. This study aims to find how persuasive communication in cancer education PSAcould support behavior change in society. The research method used is case study usingqualitative descriptive, trough data collection procedure of FGD (Focus Group Discussion).The research was conducted in Cirendeu, Ciputat. Data survey was obtained from the studentsof the University of Muhammadiyah Jakarta who became informers. The data is analyzedqualitatively which is then interpreted and presented in the form of a description or narrativefollowed by conducted theoretical interpretation to give meaning to the result of the researchthat has been done.Result of this study indicates that behavior of the target audience towards the PSA is quitepositive. Some of informants like the storyline and animation aproach, but the weakness is theinformation in the PSAis less detailed. Information in persuasive communication of PSA seeksto change the pattern of community to be healthier where early examination or detection isneeded as a form of prevention. Through PSA, public awareness of cancer can be increased topersuade people to be willing to prevent cancer.Keywords: Persuasive Communication, Public Service Ads, Cancer EducationABSTRAKKanker adalah salah satu pembunuh tertinggi di dunia. Di Indonesia, prevalensi penyakit inimeningkat dari tahun ke tahun. Untuk mengurangi jumlah penderita kanker, KementerianKesehatan memiliki berbagai upaya, seperti edukasi ke masyarakat melalui Public Service Ads(ILM) di televisi. ILM sangat dibutuhkan terutama untuk memobilisasi masyarakat agarmengubah perilaku ke arah yang lebih positif seperti yang diinginkan oleh komunikator.Dibutuhkan komunikasi persuasif yang tepat sehingga ILM dapat menjalankan fungsinya untukmempengaruhi orang untuk mengubah perilaku mereka ke arah yang positif. Upaya persuasifini menjadi menarik untuk dipelajari mengingat komunikasi persuasif terkait dengan berbagaiaspek, seperti sikap, perilaku, dan pengetahuan khalayak sasaran.Dalam konteks pendidikan kanker, komunikasi persuasif sangat dibutuhkan untuk meyakinkanmasyarakat agar lebih peduli terhadap kanker dengan menerapkan gaya hidup sehat sehinggakanker bisa dicegah. Penelitian ini bertujuan untuk mengetahui bagaimana komunikasipersuasif dalam pendidikan kanker pada ILM dapat mendukung perubahan perilakumasyarakat.Metode penelitian yang digunakan adalah studi kasus deskriptif kualitatif, melalui prosedurpengumpulan data dalam wawancara mendalam dan FGD. Penelitian dilakukan di Cirendeu,Ciputat. Survei data diperoleh dari mahasiswa Universitas Muhammadiyah Jakarta yangmenjadi informan. Data dianalisis secara kualitatif yang kemudian ditafsirkan dan disajikandalam bentuk deskripsi atau narasi diikuti dengan dilakukan penafsiran teoritis untuk memberimakna pada hasil penelitian yang telah dilakukan.Dari analisis data penelitian diperoleh hasil bahwa perilaku khalayak sasaran terhadap ILMcukup positif, di mana beberapa informan menyukai alur cerita iklan dan pendekatan animasiyang digunakan dalam ILM edukasi kanker. Namun kelemahannya adalah informasi pada iklanILM sering kali kurang detail. Informasi dalam komunikasi persuasif ILM berupaya untukmengubah pola hidup masyarakat menjadi lebih sehat di mana pemeriksaan atau deteksi dinidiperlukan sebagai bentuk pencegahan. Melalui ILM, kesadaran masyarakat akan kanker dapatditingkatkan guna memersuasi masyarakat untuk bersedia melakukan pencegahan terhadappenyakit kanker.Kata kunci: Komunikasi Persuasif, Iklan Layanan Masyarakat, Edukasi Kanker,Perubahan Perilaku
KOMUNIKASI PERSUASIF IKLAN LAYANAN MASYARAKAT DI TELEVISI TENTANG EDUKASI KANKER Daniel Handoko; Velda Ardia; Oktaviana Purnamasari
Communication Vol 9, No 1 (2018): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v9i1.596

Abstract

Cancer is the one of the highest killers in the world. In Indonesia, the prevalence of this diseaseis increasing from year to year. To reduce the number of cancer patients, the Ministry of Healthhas a variety of efforts, such as education to the public through Public Service Announcement(PSA) on television. PSA is needed primarily to mobilize the community to change behavior toa more positive direction as desired by the communicator. It takes proper persuasivecommunication so that the PSA can perform its function to influence people to change theirbehavior in a positive direction. This persuasive effort becomes interesting to be studiedconsidering persuasive communication is related to various aspects, such as attitude, behaviorand knowledge of target audience.In the context of cancer education, persuasive communication is needed to convince people tobe more concerned about cancer by implementing a healthy lifestyle so that cancer can beprevented. This study aims to find how persuasive communication in cancer education PSAcould support behavior change in society. The research method used is case study usingqualitative descriptive, trough data collection procedure of FGD (Focus Group Discussion).The research was conducted in Cirendeu, Ciputat. Data survey was obtained from the studentsof the University of Muhammadiyah Jakarta who became informers. The data is analyzedqualitatively which is then interpreted and presented in the form of a description or narrativefollowed by conducted theoretical interpretation to give meaning to the result of the researchthat has been done.Result of this study indicates that behavior of the target audience towards the PSA is quitepositive. Some of informants like the storyline and animation aproach, but the weakness is theinformation in the PSAis less detailed. Information in persuasive communication of PSA seeksto change the pattern of community to be healthier where early examination or detection isneeded as a form of prevention. Through PSA, public awareness of cancer can be increased topersuade people to be willing to prevent cancer.Keywords: Persuasive Communication, Public Service Ads, Cancer Education
Digital religion: How digital immigrants access religious content during pandemic Sofia Aunul; Daniel Handoko
Islamic Communication Journal Vol 7, No 1 (2022)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2022.7.1.10088

Abstract

The Covid-19 pandemic has changed human interactions including how they carry out religious practices and this situation has made them change everything that the activities now through media. Digital immigrants aged from 38 years old and above categorized as generation born before digital era that requires them more to adopt the technology. This paper aims at how digital immigrants in Jakarta search for religious content during pandemic Covid-19. Media dependency theory is used in this research for analysing the research results. Media dependency theory has evolved with the changing communication environment and expanded its theoretical framework to communication infrastructure theory to cover new relationships between individuals and media. The research method used is qualitative descriptive of ten informants categorized as digital immigrants and data were collected through interview. The results found that the informants depended on digital media in searching for religious contents and participated on some religious circles in some digital (social) media platforms.***Pandemi Covid-19 telah mengubah interaksi manusia termasuk bagaimana mereka menjalankan praktik keagamaan dan situasi ini telah membuat mereka mengubah segala sesuatu yang aktivitasnya sekarang melalui media. Imigran digital berusia 38 tahun ke atas dikategorikan sebagai generasi yang lahir sebelum era digital yang menuntut mereka untuk lebih mengadopsi teknologi. Tulisan ini bertujuan untuk melihat bagaimana para imigran digital di Jakarta mencari konten religi di masa pandemi Covid-19. Teori ketergantungan media digunakan dalam penelitian ini untuk menganalisis hasil penelitian. Teori ketergantungan media telah berkembang dengan lingkungan komunikasi yang berubah dan memperluas kerangka teoretisnya ke teori infrastruktur komunikasi untuk mencakup hubungan baru antara individu dan media. Metode penelitian yang digunakan adalah deskriptif kualitatif terhadap sepuluh informan yang dikategorikan sebagai imigran digital dan data dikumpulkan melalui wawancara. Hasil kajian menemukan bahwa informan bergantung pada media digital dalam mencari konten keagamaan dan berpartisipasi pada beberapa kalangan keagamaan di beberapa platform media (sosial) digital.
Researches on LINE Today as News Aggregator Sofia Aunul; Daniel Handoko
Jurnal Visi Komunikasi Vol 21, No 01 (2022): MEI 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v21i01.15120

Abstract

News aggregator is as a process of taking news from published sources, then reshaping the news, and republishing it in a shorter form in one presentation. LINE today as news aggregator appeared on the third stage of the time line of online journalism in Indonesia. This paper attempts to highlight previous studies findings about LINE Today as news aggregator. News aggregator faces domino effect in which audiences think that news aggregator is not credible as a result of data mining gibing repetitive information. On the other hand, it is urgent that there should be encouragement of digital journalist competence to be familiar with aggregation. Later, this leads to the idea of slow technology as an antithesis of interactive technology (news aggregator) that is based on human-centered activity.
Pendampingan Usaha Makanan Beku UMKM melalui Branding dan Iklan di Masa Pandemi Covid-19 Oktaviana Purnamasari; Agus Hermanto; Nani Nurani Muksin; Daniel Handoko; Amin Shabana; Gilang Ramadhan
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol 3, No 2 (2022): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/parahita.v3i2.82

Abstract

Pandemi Covid-19 yang terjadi mulai awal 2020 telah berdampak besar di berbagai sektor; tak hanya kesehatan, pendidikan tetapi juga ekonomi. Dalam situasi krisis seperti saat ini pelaku UMKM dituntut berinovasi memanfaatkan kanal pemasaran dan penjualan demi keberlangsungan usaha mereka. Akademisi dalam hal ini dosen bersama mahasiswa berperan besar membantu para pelaku UMKM bertahan di masa sulit saat pandemi-Covid 19 melalui program pengabdian masyarakat. Hal ini dilakukan dengan pendampingan branding dan iklan bagi salah satu pelaku UMKM dari anggota komunitas Gerakan Nusantara Berdaya (GNB) Depok yakni Ummamii Food Factory. Untuk merealisasikannya, tujuan program pengabdian masyarakat yang diberikan adalah: (1) Pendampingan pada usaha makanan beku Ummamii Food Factory melalui branding; (2) Pembuatan iklan untuk menunjang branding Ummamii Food Factory agar dapat bertahan di masa pandemi Covid-19. Kegiatan pendampingan berlangsung selama tiga bulan, Agustus hingga Oktober 2021 dengan melibatkan dosen dan mahasiswa Prodi Ilmu Komunikasi Universitas Muhammadiyah Jakarta. Metode pendampingan dilakukan melalui perancangan branding dimulai dari pembuatan iklan yang komprehensif dan terintegrasi sejak dari perancangan, pengembangan dan produksinya. Hasil dari pengabdian masyarakat ini dapat disimpulkan bahwa para pelaku UMKM khususnya Ummamii Food Factory perlu melakukan aktivitas branding yang sistematis, terstruktur, dan startegis berkaitan dengan Unique Selling Proposition (USP) agar dapat menjadi pembeda sekaligus kekuatan dari produk Umammii. Hal itu telah berhasil dilakukan melalui pendampingan pada abdimas ini.
TRAGEDI KERUSUHAN STADION KANJURUHAN DALAM BINGKAI MEDIA ASING Mulkan Habibi; Daniel Handoko; Donny Kurniawan; Rasman Rasman; Regi Anggriani
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 7, No 1 (2023): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.7.1.43-64

Abstract

Salah satu peristiwa yang menjadi perhatian besar bagi masyarakat dalam negeri dan dunia adalah tragedy Stadion Kanjuruhan Malang Jawa Timur pada 1 Oktober 2022, tragedy ini sebagai musibah terbesar dalam sejarah olahraga sepak bola Indonesia dan Asia, serta terbesar kedua setelah tragedi Estadio Nacional di Peru. Kerusuhan di Stadion Kanjuruhan terjadi pasca kekalahan Arema Malang atas Persebaya Surabaya. Penelitian ini bertujuan untuk mengetahui framing pemberitaan media media asing atas peristiwa tersebut. Penelitian ini menggunakan pendekatan deskriptif kualitatif Metode analisis framing konsep Robert N. Entman, Sumber berita yang dianalisis adalah pemberitaan pada awal peristiwa 1 – 4 Oktober 2022 oleh media asing Mirror.co.uk, Aljazera.com, thesundaily.my dan nytimes.com. Hasil penelitian menyimpulkan bahwa keempat media asing ini memframing bahwa tragedy Stadion Kanjuruhan merupakan peristiwa kerusuhan dan penyerbuan oleh supporter arema, sebagai sebuah kekerasan di pertandingan sepak bola dan bencana olahraga paling mematikan di dunia. Sumber masalah kerusuhan, yaitu disebebkan oleh tindakan beberapa orang dari supporter Arema dan sumber masalah korban disebabkan oleh tindakan polisi Indonesia menembakan gas air mata ke lapangan dan tribun stadion. Para supporter terinjak, tercekik dan sesak nafas akibat kekurangan oksigen dan menghirup gas air mata.
Pengaruh Brand Activation Terhadap Brand Image Whitelab: Survei pada Pengunjung Unveil the New Whitelab Lailynisa Fadilla Iswadi; Jamiati KN; Daniel Handoko
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.509

Abstract

Brand Activation is one of the important things for a brand. Brand Activation is a strategy that companies use by providing real experiences for consumers. So the purpose of this study is to determine whether Brand Activation has an influence on Brand Image. The theory used in this research is the theory of Brand Activation through the Experiential Marketing approach which includes, sense, feel, think, act, and relate experience. While the Brand Image theory used includes brand strength, uniqueness, and excellence. This research uses quantitative methodology with survey method. The population used in this study were visitors to the "Unveil the New Whitelab" event who had commented on @whitelab_id's twitter post on November 7, 2022. The data collection technique was carried out by distributing questionnaires to 97 respondents through random sampling technique. The results of this study indicate that Brand Activation has a significant influence of 80.1% on Whitelab's Brand Image.
Ganjar Pranowo’s Storytelling and Political Image on Social Media Nani Nurani Muksin; Astriana Baiti Sinaga; Hendra Hidayat; Daniel Handoko; Amin Shabana
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 17 No. 2 (2023)
Publisher : Fakultas Dakwah UIN Prof. K.H. Saifuddin Zuhri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v17i2.7206

Abstract

Politics is not socially empty. Therefore, politicians must also find the right strategy to increase popularity and electability. One way that can be used is the use of social media. Social media is now widely used by political actors as a means to absorb aspirations in the political field. One of the social media that is currently widely used as a political tool is TikTok. As of April 2022, there are 99,072,000 TikTok users in Indonesia or 51.1% of the Indonesian population aged 18 years and over. This article aimed to explore how Ganjar Pranowo built his self-image through his TikTok account @ganjarpranowofc and what storytelling strategies were used in that image. A qualitative approach with a content analysis method is used in writing this article. There are 252 videos from the TikTok account @ganjarpranowo were analyzed from January to May 2022. This article uses the political image category approach described in Liebhart and Bernhardt's research (2017) as a basis for analysis. From this research, Ganjar Pranowo simplifies political issues in his imagery efforts. In addition, there are indications of three storytelling strategies used in political imagery on the TikTok account: the biographical strategy, the incumbent strategy, and the Kagama chairman strategy.
Pesan Moral Dalam Iklan Bibit Versi “Suara Hati Generasi Sandwich” : Analisis Semiotika Charles Sanders Pierce Irsyad Renaldi; Daniel Handoko
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.543

Abstract

Advertising is a form of non-personal presentation and promotion of ideas, goods, or services by certain parties that are required to pay to spread the desired message, it can also be to build preferences to educate people or brands, forms of advertising can be in the form of electronic media and print media, magazines etc.. The advertising communication contains information about the existence of the product through images, words, writing and sound processed with an attractive display to encourage the audience to make purchases of the advertised product and so that the attractiveness of this advertisement is more able to influence the audience This study aims to identify signs and analyze the moral messages contained in the Bibit advertisement version "Suara Hati Generasi Sandwich" aired on the Bibit Youtube account, analyzing this advertisement using Charles Sanders Peirce semiotic analysis. The qualitative approach is descriptive with data collection using document analysis and literature study. This research wants to examine the moral messages contained in the Bibit advertisement version of "Suara Hati Generasi Sandwich" with the Triangle of Meaning, namely Sign, Object, and Interpretant. Based on the research results, the signs in this advertisement are Sign, Object, and Interpretant which identify that this advertisement is intended for people who want to invest in order to have assets that will be useful in the future. There are two messages in this advertisement, namely verbal and non-verbal messages. The verbal message is a Voice Over narration in the ad is to keep thinking about things that may not be thought of by us now and must prepare because anything can happen. While non-verbal messages are all expressions and background settings in several scenes. The moral message in this advertisement is to teach filial piety to parents, teach responsibility and teach to be financially literate.