Article Per Year (5 Year)
p-Index From 2019 - 2024
1.785
P-Index
This Author published in this journals
All Journal Jurnal Minds:Manajemen Ide dan Inspirasi Jurnal Bisnis, Manajemen, dan Informatika JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Manajemen Bisnis dan Kewirausahaan Paulus Journal of Accounting (PJA) JUDICIOUS: Journal of Management Proceedings of The International Conference on Business and Economics
Haris Maupa
Universitas Hasanuddin
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

 1 
Pengaruh customer relationship marketing dan customer bonding terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening pada grapari telkomsel makassar A.Baso Aditya Sapanang; Haris Maupa; Jusni
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 6 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.533 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 6.1774

Abstract

This study aims to determine the effect of customer relationship marketing and customer bonding, on customer loyalty with customer satisfaction as an intervening variable at Grapari Telkomsel Makassar. This research uses a quantitative approach, the population in this study are corporate customers from Grapari Telkomsel Makassar (corporate customers) totaling 150 customers, then the sampling using the Slovin formula so that the respondents totaled 60 respondents. Data was collected using a survey method on 60 respondents who are corporate customers of Grapari Telkomsel Makassar. The results showed that the customer relationship marketing variable consisting of communication, commitment and conflict handling had a direct and significant positive effect on customer loyalty, as evidenced by the statistical output value which stated the value of sig < 0.05 but by testing using the intervening variable, namely through customer satisfaction, customer relationship marketing does not have an indirect influence on customer loyalty, as evidenced by the value of direct influence > the value of indirect influence, then customer bonding variables consisting of awareness bonding, financial bonding and advocacy bonding have a significant positive direct effect on customer loyalty as evidenced by the value the output statistic which states the value of sig < 0.05, and also has an indirect effect on customer loyalty as evidenced by the magnitude of the indirect effect > direct influence, and the last to customer satisfaction has a direct and significant positive effect on customer loyalty grapari telkomsel Makassar is evidenced by the results of the regression which states the level of significance value <0.05.
Co-Authors A.Baso Aditya Sapanang Ahmad Yamany Arsyad Andi Nur Baumassepe Arie Pratama Carunia Mulya Firdausy Cokki Cokki Devina Amelia Djumidah Maming Dyah Erny Herwindiati Handojo Wibawanto Soetikno Ignatius Roni Setyawan Jusni Jusni Jusni Reynaldi Kusumo Rosida Cristina Sari STEFANI STEFANI Syarifuddin Sulaiman Wasino Wasino Yosua Sambo