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All Journal JAM : Jurnal Aplikasi Manajemen An-Nisbah: Jurnal Ekonomi Syariah Ikonomika : Jurnal Ekonomi dan Bisnis Islam Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Shirkah: Journal of Economics and Business JURNAL SCHEMATA : Pascasarjana UIN Mataram IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Enterprise and Development (JED) Khazanah Sosial Khazanah Hukum Khazanah Pendidikan Islam AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini International Journal of Islamic Khazanah International Business and Accounting Research Journal International Journal of Islamic and Social Sciences (ISOS) el-Jizya: Jurnal Ekonomi Islam PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING
Riduan Mas’ud
Universitas Islam Negeri Mataram, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Other

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Journal : International Business and Accounting Research Journal

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Analyzing the Responsiveness of Non-Bank Financial Institutions in Digital Marketing: A Case Study of BMT in West Nusa Tenggara Riduan Mas’ud; Muhammad Azizurrohman
International Business and Accounting Research Journal Vol 6, No 1 (2022): January 2022
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Islam Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.9 KB) | DOI: 10.35474/ibarj.v6i1.234

Abstract

Banks and non-bank financial institutions must adapt to the rapid advancement of technology. This is owing to shifts in people's consumption behaviors around the world, who formerly used traditional methods and are now transitioning to digital ones. The development of numerous forms of financial services that make it easier for customers to transact is aided by technological sophistication. Baitul Maal Wat Tamwil (BMT) is a non-bank financial institution that serves the lower middle class with financial services. As a result, it is critical to take several strategic initiatives to expand the organization's position in community assistance. This research intends to propose an alternate strategy for BMTs in expanding their institutions in the contemporary digital era, particularly in West Nusa Tenggara. The authors used a snowball sampling methodology to collect data using a descriptive qualitative method and a literature review. BMT must take various steps, according to this study, including website marketing, search engine marketing, social media marketing, online advertising, email marketing, and video marketing. However, in West Nusa Tenggara, BMT has not taken a step forward in digital marketing. Only a few organizations have begun to see the value of digital marketing.
Co-Authors Ahmad Amir Aziz Aminy, Muhammad Muhajir Athar Shahbaz Wani Azizurrohman, Muhammad Baiq Elbadriati Denpharanto Agung Krisprimandoyo Desrir Miftah El-badriati, Baiq Eric Harianto Fachrozi Fakhrurrozi Fakhrurrozi Gapari, Muhamad Zaril Gatot Suhirman Jamaliah Said Julina Julina Khairul Hamim Lalu R. Ibnu Ludmila Mayasari M. Syamsurrijal Mahyarni Mahyarni Maimunah Johari Morry Sumbawa Sary Muh. Azkar Muhamad Yusup Muhammad Jalaluddin Muhammad Syamsurrijal Nursaid Nursaid Putrawan Habibi Shofia Mauizotun Hasanah Supiandi Supiandi Tawakkal Baharuddin Tiyo Avianto Uzair Albazi Vina Yolanda Zaenul Wahyudi