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All Journal PIRAMIDA Buletin Udayana Mengabdi Buletin Studi Ekonomi E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana EKONOMIS : Journal of Economics and Business JIA (Jurnal Ilmiah Akuntansi) Forum Manajemen EKONOMIKA45 Mutiara: Multidiciplinary Scientifict Journal
Ni Wayan Mujiati
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences

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Journal : Mutiara: Multidiciplinary Scientifict Journal

 1 
Pengaruh Employer Branding terhadap Turnover Intention Dimediasi Employee Engagement di XYZ Headhunter Virgi Fahrezi Wibisono; Ni Wayan Mujiati
Mutiara: Multidiciplinary Scientifict Journal Vol. 1 No. 7 (2023): Multidiciplinary Scientifict Journal
Publisher : Al Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/mutiara.v1i7.62

Abstract

Turnover intention is a mental or psychological decision that exists between individual approaches with reference to continuing a job or to leave a job. This turnover can be a clue to the stability of employees in an organization or company, meaning that if the more frequent or higher the turnover rate, the organization can be said to be unstable. Based on the results of a pre-survey conducted by 10 people at Startup XYZ Headhunter, using three statement indicators, the results showed that most respondents showed a desire to leave the company. This study uses employer branding variables as exogenous variables and employee engagement as a mediating variable. Employer branding is a concept of marketing applied in HR management to brand the company into a desirable workplace, while employee engagement is the empowerment of organizational members towards their position and role in the company. This study aims to determine employee engagement in mediating the effect of employer branding on turnover intention at XYZ Headhunter. This research was conducted at XYZ Headhunter with a sample size of 32 respondents using the saturated sampling method. Data collection was carried out using a survey approach, where the research instrument used was a questionnaire. The data collected was then analyzed using path analysis techniques, and the sobel test was used in this study to test the hypothesis of this study. The results and conclusions of this study indicate that employer branding has no effect on turnover intention, employer branding has a positive and significant effect on employee engagement, employee engagement has no effect on turnover intention, and employee engagement does not mediate the effect of employer branding on turnover intention.
Co-Authors A A Ngurah Bagus Danendra A. A Sagung Kartika Dewi A.A Ngr Angga Dwipalguna A.A.A. Sriati A.A.S.K. Dewi Ajie Mutiara Ramadhan Anak Agung Ayu Sriathi Anak Agung Istri Cahyani Putri Anak Agung Ngurah Anom Kumbara Anak Agung Sagung Kartika Dewi Asri Ardendy Sitompul Ayu Desi Indrawati Badaruz Zaman Bertha Aprillyanti Jesiecca Worang D. I Gst Agung Rai Cahyadi Putra Denick Ariawangsa Desak Ketut Sintaasih Dewa Made Bayu Adi Putra Dimika Sari Dewi G.M. Sudiartha Gede Sunar Yoga Dharma Budi I Gde Raka Ariana I Gede Krisna Pratama I Gede Nyoman Carlos Wiswanatha Mada I Gusti Agung Ketut Sri Ardani I Gusti Ayu Trisna Dharmapatni I Ketut Merta Darmawan I Ketut Mustanda I Made Manu Parisuda I Nyoman Yoeka Diputra Y. I Putu Galing Aryansuka Mautama Putra I Putu Purnama Putra I Wayan Rera Govinda I.B.K. Surya I.G.N Gede Surya Laksana I.W.M. Utama Ica Rika Candraningrat Ida Ayu Gayatri Putri Kaleran Ida Ayu Gita Dwi Sasmita Kadek Ary Setiawan Kadek Arya Reta Aditeresna Kadek Intan Permata Kusuma Kadek Juli Arthawan Kadek Manik Oko Mahendra Kadek Mia Suciartini Komang Dewi Puspita Made Gerry Dwi Handara Ni Luh Helga Daniati Ni Made Diah Malini Cahyani Ni Made Dwi Sumantri Ni Nyoman Ayu Manik Ankgaryta Pramana Ni Nyoman Kerti Yasa Ni Nyoman Yani Sri Lestari Ni Putu Cempaka Widyawati Ni Putu Dewi Listiniasih Ni Putu Melda Cahaya Santhi Ni Wayan Anik Sugianti Nyoman Abundanti Nyoman Aditya Prabawa Sudja Pande Wayan Agus Sugiartha Putu Erika Meita Rina Dewi Putu Yuwanda Artana Rini Candra Adelia Sita Auliya Permata Vera Intanie Dewi Virgi Fahrezi Wibisono W.M. Utama