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All Journal Jurnal Ilmu Manajemen (JIM) MUQTASID Jurnal Studi Agama-Agama dan Pemikiran Islam I-ECONOMICS: A Research Journal on Islamic Economics MUSLIM HERITAGE: JURNAL DIALOG ISLAM DENGAN REALITAS KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) IQTISHADIA: Jurnal Ekonomi & Perbankan Syariah Ziswaf : Jurnal Zakat dan Wakaf FALAH Jurnal Ekonomi Syariah Jurnal Pendidikan Agama Islam (Journal of Islamic Education Studies) Panrita Abdi - Jurnal Pengabdian pada Masyarakat Ekspektra: Jurnal Bisnis & Manajemen Economica: Jurnal Ekonomi Islam Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah al-Uqud : Journal of Islamic Economics Dinamis : Journal of Islamic Management and Bussiness Muqtasid: Jurnal Ekonomi dan Perbankan Syariah Shirkah: Journal of Economics and Business Jurnal Al-Amwal Journal of Institution And Sharia Finance Iqtishoduna: Jurnal Ekonomi Islam International Journal of Islamic Business and Economics (IJIBEC) JESI (Jurnal Ekonomi Syariah Indonesia) J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Amwaluna Jurnal Ekonomi dan Keuangan Syariah JURNAL MANAJEMEN Indonesian Journal of Halal Research SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Journal of Economics and Business Aseanomics Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe) Journal Intellectual Sufism Research JIES: Journal of Islamic Economics Studies Jurnal Iqtisaduna Abimanyu: Journal of Community Engagement Jurnal Ekonomika dan Bisnis Islam Al-Tijary : Jurnal Ekonomi dan Bisnis Islam Edunusa: Journal of Economics and Business Education Nomicpedia: Journal of Economics and Business Innovation Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Muslim Heritage International Journal of Islamic Business and Economics
Ahmad Ajib Ridlwan
Universitas Negeri Surabaya
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

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Journal : Al-Kharaj: Journal of Islamic Economic and Business

 1 
Analisis Strategi Digital Marketing dalam Meningkatkan Penghimpunan Dana ZIS di Lembaga Dompet Al-Qur’an Indonesia Mohammad Chilmi Setia Aji; Ahmad Ajib Ridlwan
Al-Kharaj: Journal of Islamic Economic and Business Vol 4, No 2 (2022)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v4i2.3756

Abstract

Technological developments require people to adapt to digitalization in their life activities. The rapid development of digital technology in Indonesia can be seen from the number of internet users. In early 2022 internet users in Indonesia reached 204.7 million. The increase in internet users in Indonesia every year is inseparable from the large population in Indonesia. Indonesia as one of the largest Muslim countries in the world has the potential for zakat, infaq, and alms which have the opportunity to increase the economic welfare of the people. Based on data from the ministry of home affairs (kemendagri), the Muslim population in Indonesia was 237.53 million as of December 31, 2021. The large Muslim population in Indonesia and the growing development of digital technology are a challenge for amil zakat institutions in providing information regarding the importance of implementing zakat, infaq, and alms. This study aims to determine the strategies and strength possessed by Dompet Al-Qur'an Indonesia institution in implementing digital marketing to increase ZIS fundraising. This study uses a descriptive qualitative method using primary and secondary data. Primary data was obtained through interviews and secondary data obtained through institutional report data. The results of the study show that Dompet Al-Qur'an Indonesia uses two collection methods, namely conventional and digital. The good relations with donors and beneficiaries that are created in each program are one of the advantages that can give a sense of trust to the institution. The use of digital technology supported by the Social Media Optimalization method in implementing digital marketing also shows innovation and creativity in optimizing the use of media and reaching a broad target donor. 
Co-Authors Abdul Hafidz Ach. Yasin Ahmad Iqbal Hamidi Ali Hasbi Ramadani Anas, Khirul Andre Dwijanto Witjaksono Arilia, Linawati Asma Rita Athi Hidayati Aulia Deva Ferdana Aulia Siska Puspita Dewi Azizah Omar A’rasy Fahrullah Clarashinta Canggih Darmawan, Zulfikri Charis Darmawan, Zulfikri Charis Desy Kavanillah Devi Septiani Dewi Layyinatus Syifa Dewie Trie Wijayati Dimas Tresnanda Lusananta Dina Camelia Dini Wahyu Pratiwi Djoko Suwito Eldiana Purwadani Elya Zuliana Fadhilah Rahmawati Fadhilah Rahmawati Faisal Bagus Aji Apriliawan M. Daim Farah Avista Melania Fatchiatul Ma’rifah Febrianto, Nur Fitroh Firza Oktavia Nur Kumala Firza Oktavia Nurul Kumala Fitratun Ramadhany Hafid Kholidi Hadi Hafshah Afifah Az-Zuhdiyyah Hakim, M. Arif Rahman Hendry Cahyono Heru Arizal Hikmatul Nur Fadillah Hujjatullah Fazlurrahman Imam Laukhim Mahfudz Imam Mawardi Ismi Solikhatun Khirul Anas Khusnul Fikriyah Kodriyah Zumrotun Nisa LUCKY RACHMAWATI M. Fahrul Rozjiqin Masyhudan Dardiri May Nor Azita Moch. Khoirul Anwar Mochamad Firmansyah Moh Farih Fahmi Mohammad Chilmi Setia Aji Muhammad Farid Ilhamuddin Muhammad Hasan Muzaki Muhammad Khoirul Umam Muhammad Muhibbul Amin Muhammad Turhan Yani Rr. Nanik Setyowat Galeh Pranggono Denik Nur Islamiyah Muharromah, Gabriele Lailatul Muzaki, Muhammad Hasan Naufal Prima Satria Nur Fitroh Febrianto Oktavia Nurul Kumala, Firza Peni Haryanti Prabowo, Prayudi Setiawan Rachma Indrarini Rachmanu, Edvian Ditya Rachmanu, Edvian Ditya Raditya Sukmana Ratnasari, Variahatul Ridho Muhamad Rochmawati Fajri Rosa Prafitri Juniarti Salsabilla Kurniawati Sehiling, Selvi Selvi Sehiling Sri Abidah Suryaningsih Syifa, Dewi Layyinatus Taufiqur Rochman Tony Seno Aji Totok Suyanto Trias Madanika Kusumaningrum Variahatul Ratnasari Widia Wati Yudhita Meika Wardani Yunus Yunus yunus Zainal Abidin Zakia Akmala Zulfikri Charis Darmawan