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All Journal Jurnal Ilmu Manajemen (JIM) MUQTASID Jurnal Studi Agama-Agama dan Pemikiran Islam I-ECONOMICS: A Research Journal on Islamic Economics MUSLIM HERITAGE: JURNAL DIALOG ISLAM DENGAN REALITAS KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) IQTISHADIA: Jurnal Ekonomi & Perbankan Syariah Ziswaf : Jurnal Zakat dan Wakaf FALAH Jurnal Ekonomi Syariah Jurnal Pendidikan Agama Islam (Journal of Islamic Education Studies) Panrita Abdi - Jurnal Pengabdian pada Masyarakat Ekspektra: Jurnal Bisnis & Manajemen Economica: Jurnal Ekonomi Islam Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah al-Uqud : Journal of Islamic Economics Dinamis : Journal of Islamic Management and Bussiness Muqtasid: Jurnal Ekonomi dan Perbankan Syariah Shirkah: Journal of Economics and Business Jurnal Al-Amwal Journal of Institution And Sharia Finance Iqtishoduna: Jurnal Ekonomi Islam International Journal of Islamic Business and Economics (IJIBEC) JESI (Jurnal Ekonomi Syariah Indonesia) J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Amwaluna Jurnal Ekonomi dan Keuangan Syariah JURNAL MANAJEMEN Indonesian Journal of Halal Research SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Journal of Economics and Business Aseanomics Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe) Journal Intellectual Sufism Research JIES: Journal of Islamic Economics Studies Jurnal Iqtisaduna Abimanyu: Journal of Community Engagement Jurnal Ekonomika dan Bisnis Islam Al-Tijary : Jurnal Ekonomi dan Bisnis Islam Edunusa: Journal of Economics and Business Education Nomicpedia: Journal of Economics and Business Innovation Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Muslim Heritage International Journal of Islamic Business and Economics
Ahmad Ajib Ridlwan
Universitas Negeri Surabaya
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe)

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PERSEPSI KONSUMEN MUSLIM TERHADAP PRODUK MAKANAN TIDAK BERSERTIFIKAT HALAL DENGAN MEREK MENGANDUNG MAKNA SARKASME Widia Wati; Ahmad Ajib Ridlwan
Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe) Vol 4 No 2 (2020): JESKaPe Vol. 4 No. 2 July-December 2020
Publisher : Faculty of Islamic Economics and Business, IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/jeskape.v4i2.722

Abstract

Abstract Food products with the brand contain the meaning of sarcasm cannot have MUI halal certificate because it is considered to contain language that is not by following Islamic Sharia law and muslim consumers must consume food products that are not only halal but also good in the entire the production process. This research used a qualitative descriptive method that aimed to find out Muslim consumers’ perception towards food products without halal certificate with the brand contain the meaning of sarcasm. The results show that Muslim consumers are less concerned with halal certificates because of their perception that although halal certificates are important, it is not a problem consuming non-halal certified food products as long as they think that the composition is halal in perception, sarcasm is not a problem for Muslim consumers and the presence of halal certificates is only an added value for a food product. Keywords: Perception, Muslim Consumers, Sarcasm, Halal Certificate Abstrak Produk makanan dengan merek bermakna sarkasme tidak dapat mengantongi sertifikat halal MUI karena dinilai mengandung bahasa yang tidak sesuai hukum syariat Islam dan sebagai konsumen harus mengonsumsi produk makanan yang tidak hanya halal tetapi juga baik keseluruhannya. Penelitian ini menggunakan metode deskriptif kualitatif dengan tujuan memberikan gambaran mengenai persepsi konsumen muslim terhadap produk makanan tidak bersertifikat halal dengan merek bermakna sarkasme. Hasil penelitian menunjukkan konsumen muslim kurang peduli terhadap sertifikat halal karena persepsinya bahwa meskipun sertifikat halal penting namun tidak masalah mengonsumsi produk makanan tidak bersertifikat halal selama menurut mereka komposisinya halal dalam persepsinya, bahasa sarkasme bukan masalah bagi konsumen muslim dan hadirnya sertifikat halal hanya sebagai nilai tambah bagi suatu produk makanan. Kata kunci : Persepsi, Konsumen Muslim, Sarkasme, Sertifikat Halal
Co-Authors Abdul Hafidz Ach. Yasin Ahmad Iqbal Hamidi Ali Hasbi Ramadani Anas, Khirul Andre Dwijanto Witjaksono Arilia, Linawati Asma Rita Athi Hidayati Aulia Deva Ferdana Aulia Siska Puspita Dewi Azizah Omar A’rasy Fahrullah Clarashinta Canggih Darmawan, Zulfikri Charis Darmawan, Zulfikri Charis Desy Kavanillah Devi Septiani Dewi Layyinatus Syifa Dewie Trie Wijayati Dimas Tresnanda Lusananta Dina Camelia Dini Wahyu Pratiwi Djoko Suwito Eldiana Purwadani Elya Zuliana Fadhilah Rahmawati Fadhilah Rahmawati Faisal Bagus Aji Apriliawan M. Daim Farah Avista Melania Fatchiatul Ma’rifah Febrianto, Nur Fitroh Firza Oktavia Nur Kumala Firza Oktavia Nurul Kumala Fitratun Ramadhany Hafid Kholidi Hadi Hafshah Afifah Az-Zuhdiyyah Hakim, M. Arif Rahman Hendry Cahyono Heru Arizal Hikmatul Nur Fadillah Hujjatullah Fazlurrahman Imam Laukhim Mahfudz Imam Mawardi Ismi Solikhatun Khirul Anas Khusnul Fikriyah Kodriyah Zumrotun Nisa LUCKY RACHMAWATI M. Fahrul Rozjiqin Masyhudan Dardiri May Nor Azita Moch. Khoirul Anwar Mochamad Firmansyah Moh Farih Fahmi Mohammad Chilmi Setia Aji Muhammad Farid Ilhamuddin Muhammad Hasan Muzaki Muhammad Khoirul Umam Muhammad Muhibbul Amin Muhammad Turhan Yani Rr. Nanik Setyowat Galeh Pranggono Denik Nur Islamiyah Muharromah, Gabriele Lailatul Muzaki, Muhammad Hasan Naufal Prima Satria Nur Fitroh Febrianto Oktavia Nurul Kumala, Firza Peni Haryanti Prabowo, Prayudi Setiawan Rachma Indrarini Rachmanu, Edvian Ditya Rachmanu, Edvian Ditya Raditya Sukmana Ratnasari, Variahatul Ridho Muhamad Rochmawati Fajri Rosa Prafitri Juniarti Salsabilla Kurniawati Sehiling, Selvi Selvi Sehiling Sri Abidah Suryaningsih Syifa, Dewi Layyinatus Taufiqur Rochman Tony Seno Aji Totok Suyanto Trias Madanika Kusumaningrum Variahatul Ratnasari Widia Wati Yudhita Meika Wardani Yunus Yunus yunus Zainal Abidin Zakia Akmala Zulfikri Charis Darmawan