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PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI OBYEK WISATA PANTAI PANJANG KOTA BENGKULU Setiadi, Yulius Wahyu; Fitri, Marliza Ade
JURNAL EKOMBIS REVIEW Vol 6 No 2 (2018)
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (997.21 KB)

Target of which wish to be reached from this research is to know influence of the Service Marketing Mix toward tourist decision to visit Pantai Panjang in Bengkulu City. Research represent type research of survey that is research taking sample from a population and use questionnaire as a means of compiler of the data. The data was used obtained primary data pass questionnaire distribution. Population in this research is tourist which a visit to Pantai Panjang Bengkulu. The method of intake sample was used total sampling technique equal to 100 respondents. The method of the data analyze was used descriptive statistic and simple regression linear analysis. Pursuant to result of research known that : (1) Equation of obtained regression from result of data analysis is Y = 11,012 + 0,227Xthe meaning that if service marketing mix (physical evidence, process, and people) is goodness, hence decision of tourist visiting to Pantai Panjang more higher equal to 0,227; (2) The correlation coefficient (R) equal to 0,770; meaning the correlation between the service marketing mix (physical evidence, process, and people)with decision of tourist to visiting the Pantai Panjang is strength; (3) Value coefficient of multiple determination (R 2 ) is 0,593; meaning that decision of tourist to visiting the Pantai Panjang equal to 59,3% influenced by the service marketing mix (physical evidence, process, and people) anda while the rest 40,7% influenced by other factor which do not check; (4) From result of hypothesis test, proven that the service marketing mix (physical evidence, process, and people) have an effect on significant toward decision of tourist to visiting the Pantai Panjang, proved with significant value 0,007 < 0,05.

PEMBERDAYAAN KELOMPOK WANITA MELALUI PELATIHAN MANAJEMEN USAHA BAGI KOPERASI WANITA DI DESA KELILIK KABUPATEN KEPAHIANG Junaidi, Ahmad; fitri, marliza ade; septiadi, Yulius wahyu
Jurnal Pengabdian Masyarakat Bumi Raflesia Vol 3, No 2 (2020): Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jpmbr.v3i2.841

Perbincangan masalah koperasi akhir-akhir ini kembali hangat, terlebih dalam kondisi krisis pangan dan krisis energi yang dialami bangsa Indonesia pada saat ini.Â Memang, dalam sejarah perkembangan perekonomian di tanah air, koperasi memiliki peran yang cukup berarti. Keberadaan koperasi tidak saja menguntungkan para anggota yang bergabung didalamnya, akan tetapi juga turut mengambil peran dalam penyerapan tenaga kerja serta meningkatkan kesejahteraan bagi komunitas dimana koperasi tersebut berada. Kegiatan ini diikuti kurang lebih 15 peserta yang merupakan warga desa kelilik. Alhamdulilah Terjadi peningkatan pengetahuan dan keterampilan pemahaman dalam menejemen usaha. Pemahaman wanita dalam koperasi wanita terjadi peningkatan 50%, untuk permodalan naik 40%, danÂ untuk pem pemahaman pembukuan akuntansi dalam koperasi terjadi peningkatan sebesar 50% dari 30% sebelum pengabdian, menjadi 80%. Terjadinya peningkatan pengetahuan kelompok wanitaÂ pengabdian pemberdayaan wanita dalam koperasi yakni manajemen koperasi wanita,Â permodalan dalam koperasi,Â sumber daya manusia yang profesional dan pembukuan akuntansi dalam koperasi karena mereka bersungguh-sungguh dalam mengikuti kegiatan pengabdian ini. Dengan demikian harapan tim pengabdian yaitu akan diterapkannyaÂ pembentukan koperasi dan pelatihan mendalam tentang pembukuann akuntansi sederhana dalam koperasi .Â Â Kata Kunci: Koperasi Wanita, Permodalan dan SDM ,Pembukuan Akuntansi

PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI OBYEK WISATA PANTAI PANJANG KOTA BENGKULU Yulius Wahyu Setiadi; Marliza Ade Fitri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 6 No 2 (2018)
Publisher : UNIVED Press

Target of which wish to be reached from this research is to know influence of the Service Marketing Mix toward tourist decision to visit Pantai Panjang in Bengkulu City. Research represent type research of survey that is research taking sample from a population and use questionnaire as a means of compiler of the data. The data was used obtained primary data pass questionnaire distribution. Population in this research is tourist which a visit to Pantai Panjang Bengkulu. The method of intake sample was used total sampling technique equal to 100 respondents. The method of the data analyze was used descriptive statistic and simple regression linear analysis. Pursuant to result of research known that : (1) Equation of obtained regression from result of data analysis is Y = 11,012 + 0,227Xthe meaning that if service marketing mix (physical evidence, process, and people) is goodness, hence decision of tourist visiting to Pantai Panjang more higher equal to 0,227; (2) The correlation coefficient (R) equal to 0,770; meaning the correlation between the service marketing mix (physical evidence, process, and people)with decision of tourist to visiting the Pantai Panjang is strength; (3) Value coefficient of multiple determination (R 2 ) is 0,593; meaning that decision of tourist to visiting the Pantai Panjang equal to 59,3% influenced by the service marketing mix (physical evidence, process, and people) anda while the rest 40,7% influenced by other factor which do not check; (4) From result of hypothesis test, proven that the service marketing mix (physical evidence, process, and people) have an effect on significant toward decision of tourist to visiting the Pantai Panjang, proved with significant value 0,007 < 0,05.

PENGARUH STRES KERJA DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN PT. INDOMARET KOTA MANNA KABUPATEN BENGKULU SELATAN Marliza Ade Fitri; Mardhiyah Dwi Ilhami; Herwan MDK
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 5 No. 1 (2022): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam
Publisher : Universitas Muhammadiyah Bengkulu

This study aims 1) to determine the effect of job stress on employee performance at PT. Indomaret, Manna City, South Bengkulu Regency. 2) To determine the effect of communication on the performance of employees of PT. Indomaret, Manna City, South Bengkulu Regency. 3) to determine the effect of work stress and communication on the performance of employees of PT. Indomaret, Manna City, South Bengkulu Regency. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all employees of PT. Indomaret Kota Manna, South Bengkulu Regency, totaling 50 employees. samples of 50 employees of PT. Indomaret Kota Manna is part of the Rukis branch, Ibul branch, Kutau branch, Ampera branch and Padang Sialang branch, South Bengkulu Regency. Based on the results of research on the relationship between communication and work stress with employee performance at PT. Indomaret Kota Manna, South Bengkulu Regency, the following conclusions can be drawn: Job stress and communication together have an effect on the performance of PT. Indomaret, Manna City, Bengkulu Regency.

PENGARUH SERVICE EXCELLENCE, CUSTOMER EXPERIENCE DAN BRAND TRUST TERHADAP CUSTOMER LOYALTY (Studi Kasus Pengguna Jasa Grab di Kota Bengkulu) Ratnawili Ratnawili; Marliza Ade Fitri; Eti Arini
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 4 No. 2 (2021): Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Â Â Â Â Â Â Â Â Â Â Â Â ABSTRACTThis study aimed to determine the effect of Service Excellence, customersâ€™ experience and Brand Trust toward customersâ€™ loyalty to Grab service users Bengkulu city. This study used a sample of 95 online grab motorcycle taxi consumers in Bengkulu city. The data collection techniques used a questionnaire. The analysis technique of this study used multiple linear regression, coefficient of determination and hypothesis testing. The results of multiple regression research show a positive direction, namely Y = 0.261 + 0.209 X1 + 0.335X2 + 0.261 X3. The determination coefficient test of the adjusted R square is 0.476. This means that X1 (Service Excellence), X2 (customersâ€™ experience) and X3 (Brand Trust) have a contribution to customersâ€™ loyalty (Y) by 47.6% while the remaining 52.4% is influenced by other factors that are not examined in this research. The results of the hypothesis test partially show that Service Excellence has a positive and significant effect toward customersâ€™ loyalty to Grab service users in Bengkulu city. Customersâ€™ experience has a positive and significant impact on customersâ€™loyalty to Grab service users in Bengkulu city. Brand Trust has a positive and significant effect toward customersâ€™ loyalty to Grab service users in Bengkulu city. Simultaneous hypothesis test results show that Service Excellence, customerSâ€™ experience and Brand Trust have a positive and significant effect toward customersâ€™ loyalty to Grab service users in Bengkulu city.Keywords: Satisfaction, Trust, and Purchase Intention

PEMBERDAYAAN KELOMPOK WANITA MELALUI PELATIHAN MANAJEMEN USAHA BAGI KOPERASI WANITA DI DESA KELILIK KABUPATEN KEPAHIANG Ahmad Junaidi; marliza ade fitri; Yulius wahyu septiadi
Jurnal Pengabdian Masyarakat Bumi Raflesia Vol. 3 No. 2 (2020): Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jpmbr.v3i2.841

Perbincangan masalah koperasi akhir-akhir ini kembali hangat, terlebih dalam kondisi krisis pangan dan krisis energi yang dialami bangsa Indonesia pada saat ini.Â Memang, dalam sejarah perkembangan perekonomian di tanah air, koperasi memiliki peran yang cukup berarti. Keberadaan koperasi tidak saja menguntungkan para anggota yang bergabung didalamnya, akan tetapi juga turut mengambil peran dalam penyerapan tenaga kerja serta meningkatkan kesejahteraan bagi komunitas dimana koperasi tersebut berada. Kegiatan ini diikuti kurang lebih 15 peserta yang merupakan warga desa kelilik. Alhamdulilah Terjadi peningkatan pengetahuan dan keterampilan pemahaman dalam menejemen usaha. Pemahaman wanita dalam koperasi wanita terjadi peningkatan 50%, untuk permodalan naik 40%, danÂ untuk pem pemahaman pembukuan akuntansi dalam koperasi terjadi peningkatan sebesar 50% dari 30% sebelum pengabdian, menjadi 80%. Terjadinya peningkatan pengetahuan kelompok wanitaÂ pengabdian pemberdayaan wanita dalam koperasi yakni manajemen koperasi wanita,Â permodalan dalam koperasi,Â sumber daya manusia yang profesional dan pembukuan akuntansi dalam koperasi karena mereka bersungguh-sungguh dalam mengikuti kegiatan pengabdian ini. Dengan demikian harapan tim pengabdian yaitu akan diterapkannyaÂ pembentukan koperasi dan pelatihan mendalam tentang pembukuann akuntansi sederhana dalam koperasi .Â Â Kata Kunci: Koperasi Wanita, Permodalan dan SDM ,Pembukuan Akuntansi

Pengaruh Work Life Balance & Reward System Terhadap Kepuasan Kerja Karyawan PT. Telkom Akses Kota Bengkulu Marliza Ade Fitri; Yosi Olivia Riduan; Herwan Herwan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2793

This research is based on the importance of employee job satisfaction in achieving company goals. Factors that can affect employee job satisfaction include Work Life Balance & Reward System. The purpose of this study was to find out the effect of Work Life Balance and Reward System on employee job satisfaction PT. Telkom Access City of Bengkulu. This research uses a quantitative approach. Quantitative research methods are systematic, structured, and organized research from the beginning to the end of their research. The population in this study is an employee of PT. Telkom Access Bengkulu City and sampling using the Saturated Sample method

PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. SAMUDERA SARANA FLORESMA (SSF) KOTA BENGKULU Marliza Ade Fitri; Nelly Devi Artanti
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 2 (2021): Juli
Publisher : UM. Bengkulu

Penelitian ini didasari pada pentingnya kinerja karyawan dalam mencapai tujuan perusahaan. Faktor-faktor yang dapat mempengaruhi kinerja karyawan tersebut antara lain yaitu Motivasi dan Disiplin kerja. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Motivasi dan Disiplin kerja terhadap Kinerja karyawan PT. Samudera Sarana Floresma (SSF) Kota Bengkulu.Penelitian ini menggunakan pendekatan Kuantitatif. Metode penelitian kuantitatif merupakan penelitian yang sistematis, terstruktur, dan tersusun dari awal hingga akhir penelitiannya. Adapun populasi dalam penelitian ini adalah karyawan PT. Samudera Sarana Floresma (SSF) Kota Bengkulu dan pengambilan sampel menggunakan metode Random Sampling.Berdasarkan regresi linier berganda diperoleh bentuk persamaan regresi Y = 7,866 + 0,387X1 + 0,255X2 dan besarnya pengaruh tersebut terlihat dari koefisien determinasi atau R Square (R2) = 0,228 yaitu sebesar 22,8% sedangkan sisanya sebesar 77,2% dipengaruhi oleh variabel lain diluar penelitian. Selanjutnya Motivasi dan Disiplin kerja secara simultan berpengaruh signifikan terhadap Kinerja karyawan dengan probabilitas (sig)Â 0.000 < alpha 0,05 memiliki nilai Fhitung > Ftabel (14,316 > 3,090). Serta Motivasi dan Disiplin kerja secara parsial berpengaruh signifikan terhadap kinerja dengan nilai probabilitas (sig) masing-masing variabel yaitu Motivasi (X1) dengan probabilitas (sig) 0.000 < alpha 0,05 memiliki nilai thitung > ttabel (4,749 > 1,983) dan variabel Disiplin kerja (X2) dengan probablitas (sig) 0,017 < alpha 0,05 memiliki nilai thitung > ttabel (2,428 > 1,983).Â Kata Kunci : Motivasi, Disiplin Kerja, Kinerja Karyawan

PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA PERAWAT HONORER PADA RUMAH SAKIT UMUM DAERAH REJANG LEBONG Muhammad Dioba Sanjaya; Marliza Ade Fitri
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

This study aims to determine the effect of compensation and motivation on the performance of honorary nurses at the Rejang Lebong Regional General Hospital. This type of research uses quantitative methods, the object of this research is the Honorary Nurse at the Rejang Lebong Regional General Hospital with the sampling method, namely the total sampling technique. The number of respondents in this study were 77 people. In this research, the author uses data collection methods by means of observation, interviews and distributing questionnaires or questionnaires. By using data analysis techniques using Instrument Test, namely Validity Test and Reliability Test, Classical Assumption Test, namely Multicollinearity Test, Normality Test. and Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Coefficient of Determination (R2), and Hypothesis Testing, namely t-test and f-test. The results of this study can be concluded that the compensation variable has a partially significant effect on the Performance of Honorary Nurses at the Rejang Lebong Regional General Hospital, motivation has a partially significant effect on the Performance of Honorary Nurses at the Rejang Lebong Regional General Hospital, and compensation and motivation have a simultaneous significant effect on Performance of Honorary Nurses at the Rejang Lebong Regional General Hospital. Keywords: Compensation, Motivation, Nurse Performance

PENGARUH KEPUASAN KERJA DAN JOB INSECURITY TERHADAP TURNOVER INTENTION KARYAWAN PADA PT. ALNO AGRO UTAMA Nita Puji Rahayu; Marliza Ade Fitri
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

This study aims to determine the effect of job satisfaction and job insecurity on employee turnover intention at PT. Alno Agro Utama either partially or simultaneously. There are several independent variables (x) that will be discussed in this study, including job satisfaction and job insecurity which are the objects in this study are employees at PT. Alno Agro Utama, totaling 105 people. In this study, there are several data analysis techniques used, including using instrument tests, classical assumption tests, analysis of respondents' responses, multiple linear regression analysis, determinant coefficients, and also hypothesis testing. From the results of multiple linear regression, the regression equation is as follows: Y = 2.754 - 0.198 (X1) + 0.479 (X2). The results of the t-test on the job satisfaction variable (X1), show t count > t table, namely (-2.711 > 1.98472) and sig < a (0.010 < 0.050). Job Insecurity (X2), shows t count > t table, namely (2.891 > 1.98472) and sig < a (0.003 < 0.050). The results of the F test show that Fcount > Ftable, (96.918 > 3.088) and sig < a (0.000 < 0.050). From the results of the tests that have been carried out, it can be concluded that the variables of Job Satisfaction and Job Insecurity have a partial or simultaneous effect on Employee Turnover Intention at PT. Alno Agro Utama. Keywords : Job Satisfaction, Job Insecurity and Turnover Intention

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