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All Journal Journal of Accounting and Investment Journal of Business Management Education (JBME) Jurnal Ekonomi Integra SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan J-MAS (Jurnal Manajemen dan Sains) Owner : Riset dan Jurnal Akuntansi Manager : Jurnal Ilmu Manajemen Surya Abdimas Jurnal Bisnis dan Kewirausahaan Jurnal Edueco Jurnal Ilmiah Manajemen dan Bisnis Economic Education and Entrepreneurship Journal JURNAL INOVASI PENDIDIKAN EKONOMI Jurnal Ilmiah Manajemen Kesatuan Widya Akuntansi dan Keuangan Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ecogen Jurnal Ekuilnomi Majalah Ilmiah UPI YPTK Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Accusi Manajemen : Jurnal Ekonomi Jurnal Karya Abdi Masyarakat Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei
Wico Jontarudi Tarigan
Universitas Simalungun
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Journal of Business Management Education (JBME)

 1 
Social Interaction Generasi Z Di Pematang Siantar : Antecedents Social Commerce Intention Dimana Social Commerce Construct Sebagai Variabel Intervining Saragih, Liharman; Girsang, Rosita Manawari; Tarigan, Wico Jontarudi
Journal of Business Management Education (JBME) Vol 6, No 2 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i2.37904

Abstract

Penelitian ini digerakan oleh fenomena berbelanja online pada media  sosial seperti berbelanja di facebook, instagram dan penawaran secara pribadi dilakukakan pada aplikasi messenger maupun whatsApp. Penelitian ini bertujuan untuk meneliti pengaruh Social Interaction Terhadap Social Commerce Intention  pada  generasi Z dimana  Social Commerce Construct  Sebagai Variabel Intervining. Penelitian akan dilakukan pada generasi Z di kota Pematangsiantar.  Hasil penelitian menunjukkan bahwa variabel ketiga variebel signifikan mempengaruhi keputusan niat melakukan perdagangan di media sosial, namun ketika variabel sosial commerce construct dijadikan variabel intervining maka human to computer interaction tidak siginifikan mempengaruhi niat melakukan perdagangan di media sosial
Co-Authors Aggiat Sinurat Anggiat Sinurat Aprilia Suhani Ayu Anggriani Ayu Nadila Choirunisa Utami Dendi Wahyudi Djahotman Purba Djuli Sjafei Purba Dwi Nanda Aryanti Elfina O P Damanik Eva Sriwiyanti Eva Sriwiyanti Irwan M Ambarita Jos Martin Simanjuntak Mahaitin H Sinaga Marintan Saragih Marulam MT Simarmata Muhammad Kevin Jhody Saragih Muhammad Khoir Zulfikar Netty Vera Harianja Purba, Djuli Sjafei PURBA, ELIDAWATY Resna Napitu Resna Napitu Ripka Seriidahnaita Ginting Rosita Manawari Girsang Rosita Manawari Girsang Saragih, Liharman Shinta Permata Sari Siti Purwasih Siti Suani Nababan Sri Martina Tarigan, Vitryani Taufik Parinduri Taufik Parinduri Tuahman Sipayung Tuahman Sipayung Tuahman Sipayung Vitryani Tarigan