Article Per Year (5 Year)
p-Index From 2019 - 2024
1.325
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi : Journal of Economic Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Manajemen Strategi dan Aplikasi Bisnis BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Jurnal Ilmu Manajemen & Ekonomika
Whony Rofianto
STIE Indonesia Banking School
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL)

 1 
CULTURAL PRODUCT BRANDING, ANTECEDENTS, AND ITS IMPLICATIONS: A STUDY ON THE CONTEXT OF INDONESIAN BATIK Whony Rofianto; Marissa Grace Haque; Denok Sunarsi; AGUS PURWANTO; Heri Sapari Heri Sapari
INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW Vol. 2 No. 2 (2021): April 2021
Publisher : INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8888/ijospl.v2i2.55

Abstract

This study examines the driving factors for forming positive customer attitudes towards Batik clothing as a cultural product brand and its implications for intention to use. This study will emphasize the symbolic aspect as a driving factor for attitudes. The symbolic aspects are ethnocentrism, product authenticity, and self-image congruence. The study was conducted with a descriptive research design, cross-sectional with data derived from a sample of adolescents in JABODETABEK. The sample was selected using the convenience sampling technique. Data is collected through online surveys. Data analysis and hypothesis testing were carried out quantitatively using the Structural Equation Model approach. The results of the analysis of this study indicate that ethnocentrism, Product authenticity, and self-image congruence positively impact the formation of young people’s attitudes towards Batik, with product authenticity occupying the most dominant ranks. On the implication side, this research also indicates that a positive attitude towards Batik will increase the desire of the younger generation to continue using Batik in the future.
Co-Authors Aditya Tri Nugroho Agus Purwanto Andriani, Meta Antyo Pracoyo Betari Gendis Wulandari Brilyan Wicaksono Denok Sunarsi Desta Atasyah Kornelys Erric Wijaya, Erric Kahpi, Heri Sapari Lovita Fillyand Marissa Grace Haque Muhammad Rifkhansyah Paulina Paulina Pratami, Annisa Sekar Rachdiaz Judha D Sabrina, Manda Surachman Surjaatmadja Wasi Bagasworo Wulandari, Betari Gendis