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All Journal JURNAL TEKNOLOGI DAN ILMU KOMPUTER PRIMA (JUTIKOMP) JiTEKH (Jurnal Ilmiah Teknologi Harapan) Jurnal Ilmu Komputer dan Sistem Komputer Terapan (JIKSTRA) Prioritas : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat
Liza Fitriana
Universitas Harapan Medan
Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Social Sciences

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Journal : Jurnal Pengabdian Masyarakat

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PELATIHAN Pemasaran Digital Dasar DALAM UPAYA PERCEPATAN PENGEMBANGAN UMKM di SMK ASGA MANDIRI Ari Usman; Yessi Fitri Annisah lubis; Dedy Irwan; Liza Fitriana; Yuyun Dwi Lestari; Sarudin; Arief Budiman; Dodi Siregar; Edy Rahman Syahputra; Nur Wulan; Divi Handoko
Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2023): Desember 2023
Publisher : Unity Academy

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Abstract

Training for teachers and MSMEs at Asga Mandiri Vocational School with the theme Basic Digital Marketing was carried out to increase teachers' and MSMEs' understanding of basic digital marketing. The methodology used in this service is to present material regarding basic digital marketing. Next, provide a tutorial to the participants and evaluate how they understand the material that has been tutorialized using digital platforms such as Google Business and WhatsApp Business. The evaluation results of this activity show that the training is effective in increasing the understanding of teachers and MSMEs so that it can be used as a medium in the business development process, for promotion and product sales. Basic digital marketing training is very important for teachers and MSMEs because it can improve their ability to carry out marketing activities via digital platforms.
Co-Authors Ari Usman Arief Budiman David David Dedy Irwan Desy anti Diana Suita Divi Handoko Dodi Siregar Edy Rahman Syahputra Efri Riwandi Febrina Sari Frinanta Ananda Haida Dafitri Hidayat, Dody Marina Elsera Mesri M. Hutasoit Nur Wulan Ramli - Sarudin Yessi Fitri Annisah Lubis Yuyun Dwi Lestari