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All Journal Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya Jurnal Bahasa Rupa Jurnal ASPIKOM Wacana: Jurnal Ilmiah Ilmu Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Pengabdian Masyarakat Teknik BASKARA: Journal of Business and Entrepreneurship Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Al-Tsarwah Indonesian Journal of Multidisciplinary Science Journal of Social Humanities and Education SWATANTRA Madani: Multidisciplinary Scientific Journal Ekspresi: Publikasi Kegiatan Pengabdian Indonesia
Sa’diyah El-Adawiyah
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : BASKARA: Journal of Business and Entrepreneurship

 1 
Branding Islam dan Religiusitas Individu Pada Keputusan Nasabah Dalam Menggunakan Produk Bank Syariah Imam Santoso; Sa'diyah El Adawiyah
BASKARA : Journal of Business and Entrepreneurship Vol 2, No 1 (2019): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (741.573 KB) | DOI: 10.54268/baskara.2.1.1-12

Abstract

Minat masyarakat kepada praktik ekonomi syariah di Indonesia terlihat menggembirakan, terlihat dari banyaknya pertumbuhan lembaga bisnis dengan prinsip Syariah seperti Perbankan Syariah, hingga sektor bisnis Perhotelan Syariah, salahsatunya BMT Amanah Syariah di Kota Bekasi. Fakta menariknya, sebagian nasabah tidak memahami prinsip muamalah dalam keuangan syariah ketika memutuskan menjadi nasabah. Penelitian ini bertujuan mengukur pengaruh branding Islam dan religiusitas individu terhadap keputusan dalam menggunakan produk bank syariah. Metode yang digunakan adalah kuantitatif deskriptif dan verifikatif, dilakukan selama Desember 2019- Januari 2020, Teknik pengumpulan data melalui penyebaran kuesioner, wawancara singkat dengan narasumber, didukung dokumen dan referensi dari buku-buku, jurnal dan informasi lain. Hasil Penelitian diperoleh Branding Islam dan Nilai Religiusitas berpengaruh terhadap Keputusan Nasabah dalam memutuskan penggunaan produk keuangan syariah di BMT Amanah Syariah. Dari hasil olah data SPSS uji F, diketahui bahwa Hipotesis aternatif diterima artinya Branding Islam (X1) dan Religiusitas Individu (X2) secara simultan berpengaruh terhadap Keputusan Konsumen (Y). Kemudian juga diketahui bahwa Branding Islam (X1) dan Religiusitas Individu (X2) memberikan pengaruh sebesar 39,5% terhadap Keputusan Konsumen (Y). Sedangkan sisanya sebesar 60,5% merupakan kontribusi faktor lain diluar Branding Islam (X1) dan Religiusitas Individu (X2).
Impact of Event Indonesia Fashion Week to Wardah's Brand Sa'diyah El Adawiyah; Alfa Taufan Latif; Anwar Ilmar Ramadhan
BASKARA : Journal of Business and Entrepreneurship Vol 3, No 1 (2020): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.3.1.47-53

Abstract

Indonesia Fashion Week Event (IFW) is a movement in the fashion sector initiated by the Indonesian Fashion Designers Association (APPMI). This movement aims to make Indonesia as one of the world's fashion centres. This event held regularly every year since 2010. This event is Wardah's event as one of the famous cosmetic brands to increase awareness. This study aims to measure how much influence the Indonesia Fashion Week (IFW) Event on Wardah's Image is in the Jabodetabek Hijabers Community. The theory used in this study is the theory of public relations, the theory of events and the theory of image. This study uses a quantitative approach to analytical methods. This method is to examine the influence between Variables (X) and Variables (Y). Data collection techniques using questionnaires distributed in Hijabers Community using accidental sampling techniques. From the results of research and discussion, it can see that the dimensions of Perishability at the Indonesia Fashion Week event have the lowest average value among the four other variables 73.6%. Which means that the Indonesia Fashion Week event schedule does not have an event schedule must adjust to the target visitors and participant following the theme carried. Besides, the results of the second study that Wardah's Image is in the "Good" category. It proves from the results of the comparison of the results obtained with the achievement value of 82.3%. The results of the third study, the Indonesia Fashion Week 2018 event was able to increase Wardah's image in the Jabodetabek Hijabers Community. Based on the calculation of the Determinant Coefficient, the value of the Indonesia Fashion Week Event is 0.3169 or 31.69%. The Indonesia Fashion Week Event influences Wardah's image at 31.69%, and other variables determine the remaining 68.31%.
Partisipasi Masyarakat Dalam Model GEULIS (Gerakan Lingkungan Sehat) Perwujudan Desa Siaga di Daerah Dramaga Bogor Sadiyah El Adawiyah; A I Ramadhan
BASKARA : Journal of Business and Entrepreneurship Vol 2, No 2 (2020): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (460.089 KB) | DOI: 10.54268/baskara.2.2.93-106

Abstract

Partisipasi masyarakat menjadi hal yang sangat penting dalam mencapai keberhasilan dan keberlanjutan program pembangunan. GEULIS (Gerakan lingkungan Sehat) di desa Sukawening, Kecamatan Dramaga Kabupaten Bogor yang melibatkan Kader di 7 RW desa Sukawening dalam memberantas jentik nyamuk dengan melakukan pembersihan lingkungan di sekitar desa Sukawening. Hasil pengamatan Indikator keberhasilan suatu program dilihat pada dua indikator yaitu indikator input dan indicator proses. Partisipasi dalam bentuk pikiran diberikan masyarakat ketika menghadiri pertemuan yang membicarakan tentang GEULIS (jentik nyamuk). Pengetahuan dan keterampilan peserta dalam pengamatan dan pemberantasan jentik nyamuk meningkat, sehingga berdampak pada teIjadinya penurunan jumlah penyebaran jentik nyamuk dan penurunan jumlah kejadian demam berdarah khususnya di Desa Sukawening.
Co-Authors A I Ramadhan Agus Hermanto Aida Vitayala Hubeis Alfa Taufan Latif Alfareji Febrian Hanom Anwar Ilmar Ramadhan Bintang Awal Ramadhan Carolina Fernanda Diaz Aprianto Cecep Effendi Diah Safitri Ningrum Djoko Susanto Gilang Wasis Danuarta Hamzah Robbani Hermin Andi Magga Ihwana As’ad Imam Santoso Linka Azzahra Muhamad Firzan Akbar Nabilah Akhsaniyah Qurotul Putri Riyadi Radjawane, Louise Elizabeth Saiful Amir Shanty Syarifah Sri Ndaru Arthawati Teuku Islamul Izulhaq Titi Sumarti Tria Patranti Tria Patrianti