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Implementation of Large-Scale Social Restrictions Policy (PSBB) in Bogor District Government Retnowati WD Tuti; Ma'mun Murod; Tria Patrianti
Jurnal Manajemen Pelayanan Publik Vol 4, No 1 (2020): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v4i1.27460

Large-scale Social Limitation (hereinafter referred to as PSBB) is one form of concern. The government and local governments are Pendemic throughout Indonesia and the world, namely Pandemic Corona Virus Disease (Covid-19). Bogor Regency, which is one of the buffer cities of the Republic of Indonesia, is an area that is quite vulnerable in spreading the Corona virus. Why? because many DKI Jakarta employees / laborers live in Bogor Regency, whose mobility is very high. With the birth of Regent Regulation No. 16 of 2020 concerning Implementation of Large- Scale Social Restrictions in Handling COVID-19 in order to conserve the use of Covid 19. The purpose of this study is to analyze the Implementation of Large Scale Social Limitation Policies in the Government of Bogor Regency. This research method uses Qualitative Methods with Literature Study research methods. (Huberman, Miles, 1994). The technique of inviting data is by searching Scientific Journals, Online Mass Media, Legislation and Books. The technique to determine Online Media by Pusposive, while for data analysis using Nvivo 12 Plus. Test the validity of the data by testing the data source. The results of the study show that the implementation of the Large-Scale Social Limitation Policy in the Bogor District Government has not yet proceeded, starting from the clash of authority between the Central Government and the Regional Government so that it cannot make improvements, and many more are in accordance with the provisions of Covid-19 and its distribution. Social assistance to the community.

Government Risk Communication on Greenhouse Gas Emission Reduction to Tackle Climate Change Tria Patrianti; Amin Shabana; Retnowati WD Tuti
Jurnal Penelitian Komunikasi dan Opini Publik Vol 24, No 2 (2020): JURNAL PENELITIAN KOMUNIKASI DAN OPINI PUBLIK - Desember 2020
Publisher : BPSDMP Kominfo Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33299/jpkop.24.2.3416

Indonesia sangat rentan terhadap dampak pemanasan global, perubahan iklim, dan kejadian bencana. Sebagai negara tropis, dikelilingi laut dan memiliki hutan untuk paru-paru dunia, Indonesia menjadi salah satu negara penghasil emisi Gas Rumah Kaca (GRK) terbesar di dunia. Emisi GRK yang meningkat dapat menyebabkan suhu bumi semakin panas sehingga menimbulkan pemanasan gobal, perubahan iklim dan kejadian bencana yang langsung terlihat, seperti tingginya permukaan laut, cuaca ekstrim, banjir, longsor, dan polutan udara yang meningkat. Dalam mengkomunikasikan risiko bencana lingkungan, pemerintah dianggap paling tepat sebagai komunikator risiko. Kementerian Lingkungan Hidup dan Kehutanan (KLHK), telah melakukan komunikasi risiko untuk menahan laju emisi GRK di Indonesia. Penelitian bertujuan mengeksplorasi proses komunikasi risiko yang dilakukan oleh pemerintah dalam melakukan penurunan emisi GRK di Indonesia. Metode digunakan adalah studi pustaka dan telaah dokumen pemerintah terkait upaya komunikasi risiko dalam mengurangi GRK untuk menurunkan suhu bumi. Hasil penelitian menunjukkan bahwa komunikasi risiko pemerintah telah dilakukan melalui serangkaian program dan kebijakan di masing-masing lembaga terkait upaya penurunan emisi GRK, seperti Kementerian ESDM dan Kementerian Perindustrian, meski belum terintegrasi pesan risiko yang dibangun untuk meningkatkan pengetahuan dan pemahaman publik tentang emisi GRK dan dampak pemanasan gobal bagi bumi Indonesia. Pengembangan pesan risiko harus dilakukan untuk meningkatkan kualitas komunikasi risiko pemerintah.Kata Kunci : Komunikasi Risiko, Komunikasi Pemerintah, Emisi GRK, Pemanasan Global AbstractIndonesia is prone to the impact of global warming, climate change and disasters. As a tropical country surrounded by the sea and forests for the world's lungs, Indonesia is one of the world's largest emitters of Greenhouse Gases (GHGs). Increased GHG emissions cause global temperatures to warm up, causing global warming, climate change, and catastrophic events that are immediately visible, such as high sea levels, extreme weather, floods, landslides, and increased air pollutants. In communicating the risk of environmental disasters, the government is considered the most appropriate as a risk communicator. The Ministry of Environment and Forestry (KLHK) has carried out risk communication to curb the rate of GHG emissions in Indonesia. The research aims to explore the process of risk communication carried out by the government in reducing GHG emissions in Indonesia. The method used is a literature review and study of government documents related to risk communication efforts in reducing GHGs to reduce the earth's temperature. The results show that the government has communicated its risk communication through a series of programs and policies in each of the institutions related to GHG emission reduction efforts, such as the Ministry of Energy and Mineral Resources and the Ministry of Industry. Despite the integrated communication system that has yet to develop risk messages to increase public knowledge, understanding of GHG emissions and global warming impact, the development of risk messages must be carried out to improve the quality of government communication in communicating the risk.Keywords : Risk Communication, Government Communication, GHG emission, Global Warming

Pancasila Implementation Strategy as Dar al-ahdi wa al-syahadah Ma'mun Murod; Tria Patrianti; Lusi Andriyani; Usni Usni; Djoni Gunanto
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 2 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.2.111-129

Pancasila has become an agreement as to the final form of state philosophy or ideology. Pancasila is considered a "middle way". Muhammadiyah, as an important actor in the process of formulating Pancasila, feels it is important to maintain Pancasila as the basis of the state. At the 47th Muhammadiyah congress in Makassar, 2015, Muhammadiyah decided to make Pancasila as Dār Al-Ahdi Wa Al-Syahādah. This paper examines the Pancasila Implementation Strategy as Dār Al-Ahdi Wa Al-Syahādah to provide solutions to the ideological and practical problems of Pancasila. There are many challenges facing Pancasila. Some are ideological and some are practical. The ideological challenges are relatively reduced as a result of the commitment of Islamic organizations such as Muhammadiyah to Pancasila. On the other hand, the practical challenges related to the implementation of Pancasila are even greater. For example, Pancasila has played a role in Indonesian economic policies in dealing with COVID-19, business monopolies and oligarchs, and eradicating corruption?. This study uses the Literature Review method for meta-analysis of data by reviewing several articles in national and international journals. The conclusion is that the Pancasila problem is more related to the implementation of the values contained in the Pancasila precepts. The very great values of Pancasila are not able to colour the life of the nation and state.

NEW NORMAL : DALAM PESAN IKLAN TV KOMERSIAL TRAVELOKA Agus Hermanto; Sa’diyah El Adawiyah; Cecep Effendi; Tria Patrianti
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.793

This article aims to know the display and narrative new normal in the Traveloka Commercial TV ad message regarding a new way of life in relation to the Covid 19 pandemic. Using a qualitative approach with narrative analysis; how do communicators tell stories, this research was conducted. Through observation of Traveloka #JalanBersamaAnda TV advertising material and literature study, data collection techniques were carried out. One by one, analyzing each frame and duration of advertisements and selecting and classifying them according to the research focus for data presentation. The finding in this article is that Traveloka commercial TV commercials carry #JalanBersama as the big idea foundation. Presenting ten visual stories of environmental atmosphere and some unusual daily activities of people in early 2020 related to the COVID-19 pandemic.

PUBLIC RELATIONS & MESSAGING DEVELOPMENT: PENGEMBANGAN PESAN PARIWISATA HALAL DI INDONESIA MELALUI PERSPEKTIF PUBLIC RELATIONS Tria Patrianti; Rizanto Binol
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 3, No 1 (2019): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Awal tahun 2019, Indonesia menorehkan prestasi menjadi negara di peringkat pertama destinasi wisata halal dunia, versi Global Muslim Travel Index (GMTI) 2019. Prestasi ini tidak terlepas dari upaya Tim Percepatan Pariwisata Halal Kementerian Pariwisata Republik Indonesia (Kemenpar) yang telah mendisain dan membuat strategi pengembangan pariwisata halal untuk menambah perolehan devisa negara. Lima destinasi utama wisata halal di Indonesia yaitu Lombok, Aceh, Sumatera Barat, Jawa Barat dan DKI Jakarta, juga telah berkontribusi pada prestasi Indonesia di kancah internasional dengan upaya komunikasi mereka dengan stakeholder strategis pariwisata halal di masing-masing daerah. Penelitian ini bertujuan mengetahui dan menganalisis komunikasi pemerintah dan menganalisis key messages yang dibuat public relations pemerintah tentang pariwisata halal. Pendekatan penelitian ini adalah metode kualitatif dengan menggunakan teknik wawancara bersama pembina tim pengembangan wisata halal Kemenpar, humas Pemprov DKI Jakarta, pelaku industri pariwisata halal, dan praktisi public relations yang berada di tim pengembangan pariwisata halal di Indonesia. Menggunakan konsep public relations dan messaging development, tulisan ini diharapkan berkontribusi pada perkembangan industri pariwisata di Indonesia melalui perspektif public relations dan pengembangan pesan pariwisata halal. Hasil penelitian ini menyatakan bahwa sebagai regulator untuk pariwisata halal, Kemenpar belum melakukan aktivitas komunikasi dengan pendekatan public relations yang optimal melalui penyampaian pesan pariwisata halal kepada masyarakat Indonesia sendiri. Exposure tentang pariwisata halal di Indonesia belum sepenuhnya dipahami oleh masyarakat dan awareness tentang industri pariwisata halal sebagai bagian dari gaya hidup muslim di Indonesia, belum sampai pada tahap yang menggembirakan dibandingkan dengan negara tetangga Malaysia. Kata Kunci: Messaging Development, Muslim Friendly, Pariwisata Halal, Public Relations

PESAN KOLABORASI DALAM KOMUNIKASI RISIKO PEMERINTAH UNTUK PENANGANAN COVID-19 Evi Satispi; Tria Patrianti
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 6, No 1 (2022): PERSPEKTIF KOMUNIKASI
Publisher : Universitas Muhammadiyah Jakarta

Organisasi Kesehatan Dunia (WHO) mencatat bahwa komunikasi risiko akan memungkinkan masyarakat mengikuti instruksi pemerintah pada masa pandemi. Komunikasi risiko sangat penting saat kejadian emergency atau darurat seperti yang terjadi pada masa pandemi Covid-19. Pemerintah Provinsi (Pemprov) DKI Jakarta menetapkan program Jakarta Kota Kolaborasi sebagai salah satu upaya penanganan Covid-19. Penelitian ini bertujuan untuk mengeksplorasi upaya Pemprov DKI Jakarta dalam melakukan komunikasi risiko untuk penangan Covid-19 melalui program Kota Kolaborasi. Menggunakan metode library research, teknik pengumpulan data diambil melalui penelusuran referensi ilmiah dan dokumen pemerintah yang tersedia secara online. Hasil penelitian ini menggambarkan bahwa sesuai dengan prinsip komunikasi risiko, Pemprov DKI Jakarta melibatkan banyak stakeholder melalui kolaborasi dengan berbagai pihak untuk meningkatkan partisipasi publik dalam penanganan Covid-19. Tulisan ini menyajikan perspektif teoretis dan praktis tentang pendekatan komunikasi risiko yang dilakukan Pemprov DKI Jakarta dengan pesan Kota Kolaborasi dalam penanganan Covid-19.

BUILDING BRAND IN VIRTUAL MARKETING: MAINTAINING BUSINESS SUSTAINABILITY IN THE ERA OF COVID-19 Endang Rudiatin; Tria Patrianti; Sugiatmi Sugiatmi
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 4 (2021): Peran Perguruan Tinggi dan Dunia Usaha dalam Mewujudkan Pemulihan dan Resiliensi Masya
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

In 4 years of observations of ISMEA (Indonesia Small Medium Enterprises Association), the research taken shows many SMEs neglect the effort to build a brand or branding then more focused on sales strategies to drive revenue instead. This condition will have an impact on the sustainability of the SMEs themselves. Since 2016, ISMEA is aggressively promoting SMEs products that are unique, homemade, and handmade through exhibitions and bazaars. From Exhibitions and Bazaars, the sales are much faster and definite rather than by stores or resellers. However, as a reaction to the impact of the Covid-19 pandemic, SMEs in ISMEA have to change their marketing method to Virtual Exhibitions. In virtual exhibitions, brand or branding plays a significant role in the business's reputation. Building a brand or branding is an effort to portray the image and perception that will be embedded in buyers or customers. The role of universities to educate about branding and reputation greatly assist SMEs on business sustainability in the era of Covid-19. Two months of training did conduct online and their products were sent to the trainers for evaluation and improvement. The SMEs were assigned tasks to enhance their skills. After the training, several SMEs began taking part in virtual marketing held such as BRI UMKM Virtual Mart, Ciputra Virtual Exhibition. In the future, ISMEA planned an initiative to organize its first virtual exhibition in October 2021 on Batik Day.

Pesan Kolaborasi dalam Komunikasi Risiko Pemerintah untuk Penanganan Covid-19 Evi Satispi; Tria Patrianti
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 6, No 1 (2022): PERSPEKTIF KOMUNIKASI
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.6.1.51-61

Organisasi Kesehatan Dunia (WHO) mencatat bahwa komunikasi risiko akan memungkinkan masyarakat mengikuti instruksi pemerintah pada masa pandemi. Komunikasi risiko sangat penting saat kejadian emergency atau darurat seperti yang terjadi pada masa pandemi Covid-19. Pemerintah Provinsi (Pemprov) DKI Jakarta menetapkan program Jakarta Kota Kolaborasi sebagai salah satu upaya penanganan Covid-19. Penelitian ini bertujuan untuk mengeksplorasi upaya Pemprov DKI Jakarta dalam melakukan komunikasi risiko untuk penangan Covid-19 melalui program Kota Kolaborasi. Menggunakan metode library research, teknik pengumpulan data diambil melalui penelusuran referensi ilmiah dan dokumen pemerintah yang tersedia secara online. Hasil penelitian ini menggambarkan bahwa sesuai dengan prinsip komunikasi risiko, Pemprov DKI Jakarta melibatkan banyak stakeholder melalui kolaborasi dengan berbagai pihak untuk meningkatkan partisipasi publik dalam penanganan Covid-19. Tulisan ini menyajikan perspektif teoretis dan praktis tentang pendekatan komunikasi risiko yang dilakukan Pemprov DKI Jakarta dengan pesan Kota Kolaborasi dalam penanganan Covid-19.

Islamic Brand Sahaja in Commercial TV Advertising Messages: Toward the Islamisation of the product Agus Hermanto; Sa’diyah El Adawiyah; Tria Patrianti
Wawasan: Jurnal Ilmiah Agama dan Sosial Budaya Vol 7, No 1 (2022)
Publisher : the Faculty of Ushuluddin, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jw.v7i1.15708

Commercial TV advertising can translate everything from the advertiser's goals through communicative, educative, and entertaining messages. As in the commercial TV advertisement message, Sahaja socialises the Islamic brand, which aims to be able to dialogue with the target market of Indonesian Muslims. This study aimed to determine the visual and narrative form of the Islamic brand of Sahaja's commercial TV advertising message. This study uses a qualitative approach with narrative analysis, how do communicators tell stories. The data collection techniques are observing Sahaja's advertising materials and literature study, analysing each ad frame and duration individually, and selecting and grouping according to the research focus for data presentation. In conclusion, Sahaja's commercial TV commercial carries #NawaituSahaja as its creative foundation. It shows a visual story of a happy family living their life and worship with white domination. Five essential keys visible reflections of Islamic brands narrate the form of a brand that identifies with Islamic characteristics. This research is expected to help provide input or reference for further research and considerations in building an Islamic brand.

Mengelola Citra dan Membangun Reputasi: Studi atas Peran Public Relations di Universitas Muhammadiyah Jakarta Tria Patrianti
KAIS Kajian Ilmu Sosial Vol 1, No 1 (2020): KAIS : Kajian Ilmu Sosial
Publisher : Universitas Muhammadiyah Jakarta

Di dunia pendidikan, khususnya perguruantinggi, reputasi merupakan salah satu pendorong daya saing. Sebagai akumulasi dari citra, reputasi selalu melekat pada perguruan tinggi yang telah lama berdiri. Citra dan reputasi biasanya bersinggungan dengan peran Public Relations yang secara alamiah bertugas mengelola image dan membangun reputasi lembaga. Tulisan ini merupakan hasil penelitian dengan pendekatan deskriptif kualitatif yang bertujuan mengetahui dan menggali peran Public Relations (PR) di Universitas Muhammadiyah Jakarta dalam membangunreputasi untuk bersaing meraih calon mahasiswa. Melalui wawancara mendalam dengan key informants, diketahui bahwa peran PR lebih banyak dijalankan melalui pendekatan promosi atau teknis pemasaran. Secara kelembagaan, posisi PR ditempatkan pada struktur organisasi di level teknis, bukan strategis sebagai pengelola citra dan reputasi lembaga. Pada penguatan kebijakan, public relations UMJ belum memiliki wewenang membuat kebijakan untuk mengelola citra dan membangun reputasi UMJ di hadapan publiknya, baik itu konsumen, media, komunitas, LSM, dan lain sebagainya. SDM kehumasan yang masih berada di level technical menjadi satu dari sekian banyak persoalan yang harus dibereskan oleh UMJ.Kata kunci: Public Relations, Citra, Reputasi, Perguruan Tinggi Muhammadiyah

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