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ANALISIS PENDAPATAN USAHA GULA AREN DI DESA TANJUNG SELOKA UTARA KECAMATAN PULAU LAUT SELATAN KABUPATEN KOTABARU Rika sylvia; Ni Nyoman Suarniki
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 11 No 2 (2018): Dinamika Ekonomi Jurnal Ekonomi dan Bisnis vol. 11 No.2 September 2018
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, The purpose of this study was to analyze the business income of palm sugar in Tanjung Seloka Utara Village, Pulau Laut Selatan Subdistrict, Kotabaru Regency. The type of research used is quantitative descriptive, with sampling using purposive sampling. The results of this study indicate that the palm sugar business has a R / C value of more than 1, this indicates that every Rp. 1, - the costs incurred by each business owner were able to give a refund in the form of revenue of Rp.9.8, - for Mr. H. Samad, while Mr. Suburi amounted to Rp. 62.96, - and Mrs. Suharni for Rp. 1.84, - as for Mrs. Santi Rp. 24.75, -. This means that the total revenue is still greater than the total production costs, and the palm sugar business activities are still experiencing profits.

PENERAPAN BAURAN PEMASARAN UNTUK MENINGKATKAN OMSET PENJUALAN PADA UD RAHMANI SASIRANGAN KABUPATEN BANJAR Rika Sylvia; Rizki Amalia Afriana; Nor Anisa Amelia
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 12 No 1 (2019): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol. 12 No. 1 Maret 2019
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, The purpose of this study was to determine the application of the marketing mix carried out at UD Rahmani Sasirangan to increase sales turnover. The type of research used is descriptive qualitative, with sampling using incidental sampling, while the data analysis technique used is descriptive statistics.The conclusion of this study is 4P in the marketing mix applied by UD Rahmani Sasirangan, that for the product variable as many as 85 respondents (87.63%) gave a disagreeing response that the sasirangan fabric had an attractive design and motif, and as many as 88 respondents (90,72 %) give a response that does not agree with the sasirangan fabric that has good quality. For the price variable, 81 respondents (83.50%) gave a disagreeing response that the sasirangan fabric was affordable for consumers, and as many as 71 respondents (73.20%) gave a disagreeable response if buying a certain amount would be given a discount. Whereas for the location / place variables as many as 56 respondents (57.73%) responded strongly agreeing that the location / place of UD Rahmani Sasirangan was easily accessible and found, and as many as 39 respondents (39.90%) gave responses disagreeing with the size of the store owned UD Rahmani Sasirangan is quite large. And then for the promotion variable as many as 55 respondents (56.70%) gave a disagreeing response with UD Rahmani Sasirangan once advertised their products, and as many as 81 respondents (83.50%) gave disagreeing responses with UD Rahmani Sasirangan using varied media in marketing the product.

PENERAPAN PROMOSI PENJUALAN UNTUK MENINGKATKAN OMSET PENJUALAN PADA UD HAMIDA KUE BANJARMASIN Rika Sylvia; Mailiana Mailiana; Reffani Fajar
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 12 No 2 (2019): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol. 12 No. 2 September 2019
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, The purpose of this study was to determine the application of sales promotions conducted at UD Hamida Kue to increase sales turnover. This type of research is descriptive qualitative, with sampling using incidental sampling, while the data analysis technique used is descriptive statistics. The conclusion of this study is based on the results of respondents' responses regarding sales promotions implemented by UD Hamida Kue, that for the variable of business promotion through the provision of a sample of 25 respondents (50%) stated agree, cash return of 23 respondents (46%) agreed, and special prices of 25 respondents (50%) agreed. For trade promotion variables through direct discounts, 25 respondents (50%) agreed and free goods in the form of packaging, 20 respondents (40%) agreed. While the variable of business promotion through trade shows as many as 20 respondents (40%) agreed.

ANALISIS STRATEGI PENCAPAIAN TARGET PENJUALAN RENGGINANG UD WARNA WARNI BANJARMASIN Rika Sylvia; Ni Nyoman Suarniki; Dwiki Cahayanti
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 13 No 1 (2020): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.13 No.1 Maret 2020
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, The purpose of this study was to determine the strategies that must be carried out to achieve the target of the sales of the rengginang UD Warna Warni Banjarmasin. This type of research is a descriptive qualitative research subjects in this study amounted to 10 respondents. Data analysis technique used is to use SWOT analysis, namely by describing the internal environment and external environment which are strengths, weaknesses, opportunities and threats of UD Warna Warna Banjarmasin business. Based on the results of research from the internal side, the strength of rengginang UD Warna Warni Banjarmasin is greater than its weakness, the IFAS calculation results are 3.06 with the difference between strengths and weaknesses having a positive value of 0.27. While externally the opportunity is smaller than the threat, the EFAS calculation point is 2.97 with the difference between the opportunity and the threat has a negative value of -0.015. From the results of the SWOT calculation show that the business of UD Warna Warni Banjarmasin in quadrant II position, which indicates facing various threats, this company still has strengths from an internal perspective. The strategy that must be applied is to use power to take advantage of long-term opportunities by means of a product diversification strategy.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA TYPE NMAX DI BANJARMASIN Rika Sylvia; - Mailiana
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 13 No 2 (2020): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.13 No.2 September 2020
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, The purpose of this study was to determine whether product quality and price have a simultaneous and partial effect, as well as to determine which of the variables of product quality and price have the most dominant influence on purchasing decisions for a Yamaha motorbike type NMax. The population of this research is consumers who buy a Yamaha motorbike type NMax. While the sample of consumers taken was 100 people. Types and sources of data in the form of primary data obtained by using a questionnaire distributed to consumers as respondents, complemented by secondary data obtained from various references. Multiple Linear Regression Method is used to test the proposed hypothesis. The results of the research on product quality and price have a significant effect on purchasing decisions, both simultaneously and partially with statistical results using SPSS version 22.0 as follows Y = - 0.734 + 0.441 X1 + 0.727 X2 + e, meaning that the test results for each variable consist of Product quality (X1) with a coefficient of 0.441 and price (X2) with a coefficient of 0.727 have a positive effect both partially and simultaneously on purchasing decisions (Y). Meanwhile, the value of R Square is 0.765, which means that the variable contribution of product quality and price is 76.5% affecting consumer purchasing decisions in choosing a Yamaha NMax type motorcycle, while the remaining 23.5% is influenced by other variables.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PERUMAHAN SUBSIDI PADA PT ABSY PROPERTY BANJARMASIN - Mohdari; Rika Sylvia
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 14 No 1 (2021): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol 14. No.1 Maret 2021
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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The problems research concern about the quality of the products offered are not in accordance with the actual condition of the building, the price tends to rise every year so that the down payment issued by consumers is also getting higher and the lack of promotion of housing products so that not many consumers know. This is intended to analyze factors of product quality, price and promotion of the decision to purchase subsidized housing at PT Absy Property, so that it can be processed and presented in the form of systematic, accurate, and justifiable data. The results of this research explain that all variables have a positive effect and the significance of this can be seen from the coefficient of determination (R Square) which reaches 0.268 which means that the remaining 26.8% of 73.2% can be explained by other variables not included in the research model. The conclusion of this research is the analysis of product quality, price and promotion have a positive and significant effect on the decision to purchase subsidized housing at PT Absy Property Banjarmasin.

KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAN PELANGGAN PT TOGU PANCING BANJARMASIN Rika Sylvia; Masrifani Masrifani; Rahayu Septiani
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 15 No 1 (2022): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.15 No.1 Maret 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v15i1.366

The purpose of this study was to determine the quality of service that has been provided by PT Togu Pancing and to determine the appropriate quality of service in increasing customer satisfaction of PT Togu Pancing. The type of research used is descriptive qualitative, where the population in this study is all customers of PT Togu Pancing from January to June 2021 as many as 300 customers, while the sample is 30 customers. The result of this research is to implemet the five variables, especially for the Tangibles variable so that the company can meet the standards of the facilities provided, for example by adding or replacing old facilities with new ones so as to increase customer satisfaction. In the variables of Reliability, Responsiveness, Assurance and Emphty so that the company can improve the quality of its service, so that it will lead to customer satisfaction.

ANALISIS BAURAN PEMASARAN UNTUK MENINGKATKAN PENDAPATAN PADA BENGKEL LAS IWAN BANJARMASIN Rika Sylvia; Dewi Setiawati; Riski Titania
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 15 No 2 (2022): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.15 No.2 September 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v15i2.405

The purpose of this research is to find out the marketing mix that has been implemented so far at Bengkel Las Iwan Banjarmasin and to know the marketing mix that must be implemented at Bengkel Las Iwan Banjarmasin. The type of research used is descriptive qualitative, where the population in this study is all customers Bengkel Las Iwan Banjarmasin during April to June 2022 as many as 48 customers, while the sample is taken using purposive sampling as many as 30 respondent. The result of this research is that by implementing a marketing mix, to increase its income, the Iwan Banjarmasin Las Workshop can maintain product design and quality, set a fairly affordable price and provide discounted prices, place a banner or nameplate for the workshop in front of the alley where the Iwan Banjarmasin Las Bengkel is located. and promoting through social media and placing banners in public places.

ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN PRODUK INDOSAT PADA PT X Rika Sylvia; Diana Hayati
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 16 No 1 (2023): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol 16. No.1 Maret 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v16i1.422

The purpose of this research is to find a marketing strategy for Indosat products that will be developed by PT X. The type of research used is descriptive qualitative with the research subjects in this study totaling 7 respondents. The data analysis technique used is SWOT analysis, namely by describing the internal environment and external environment which are the strengths, weaknesses, opportunities and threats at PT X. Based on the results of research from the internal side, PT X's strengths are greater than its weaknesses, namely the results of the IFAS calculation point is 3.51 with the difference between strengths and weaknesses having a positive value of 0.115. While from the external side the opportunities are smaller than the threats, namely the results of the EFAS calculation the point is 3.15 with the difference between opportunities and threats having a negative value of -0.105. The results of the SWOT calculation show that PT X is in quadrant II, which indicates that facing various threats, this company still has internal strength. The strategy that must be implemented is to use strength to take advantage of long-term opportunities by means of a product diversification strategy.

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