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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat
Siti Maryam
UNIBA Surakarta
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Journal : Jurnal Ilmiah Edunomika (JIE)

 1 
ANALISA KOMPARASI PRODUKTIVITAS KERJA ANTARA PEMBATIK HARIAN DAN PEMBATIK LEPAS ( STUDI KASUS DI KAMPOENG BATIK LAWEYAN SURAKARTA) Rahma Khairun Nisa; Siti Maryam; Ida Aryati
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1240

Abstract

The objective to be achieved through this research is to find out the differences in productivity of daily batik workers and loose batik workers. In addition, it is also to find out whether there are differences in work motivation, work experience between daily batik and loose batik in Kampoeng Batik Laweyan Surakarta. The method used is a comparative descriptive method. The population in this study amounted to 665 batik and the sample used amounted to 100 people, where the sampling technique uses purposive sampling and convenience sampling techniques. The data used are secondary data and primary data with data collection techniques of observation, questionnaires, interviews. documentation and study of literature. Data analysis techniques in this study used the Independent T-test. Based on the results of research and discussion shows there are significant differences in work productivity between daily batik and loose batik, there are differences in work motivation and work experience of daily batik and loose batik. Keywords: Work Productivity, Work Motivation and Work Experience
KEPUTUSAN PEMBELIAN ULANG DITINJAU DARI EXPERIENTAL MARKETING DAN KEPUASAN PELANGGAN PADA THE HIDDEN PLACE SURAKARTA Adinia Intan Pratiwi; Siti Maryam; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1384

Abstract

This study aims to determine the effect of repurchase decisions in terms of experiential marketing and customer satisfaction at The Hidden Place Surakarta. This type of research is descriptive quantitative. This study uses primary data collected using a questionnaire as a research instrument. The sample research method used was non probability sampling with purposive sampling technique. The respondents of this study were consumers who made at least two purchases. respondents who used were 100 respondents. The data analysis technique used is path analysis. The results of the study can be concluded that experiential marketing has a positive and significant effect on repurchase decisions, experiential marketing has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on repurchase decisions, experiential marketing has a positive and significant effect on repurchase decisions through customer satisfaction. Keywords: Experiential marketing, customer satisfaction, repurchase decisions
SERVICE QUALITY DAN WORD OF MOUTH TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN BRIMO DI BANK RAKYAT INDONESIA KCP URIP SUMOHARJO SOLO Ines Nur Isti Haryanti; Siti Maryam; Burhanudin Ahmad Yani
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1262

Abstract

This study aims to determine partial and simultaneous Service Quality and Word Of Mouth on customer decisions to use Brimo at Bank Rakyat Indonesia KCP Urip Sumoharjo Solo. The population in this study were customers of Bank Rakyat Indonesia KCP Urip Sumoharjo Solo. The sampling technique uses the incidental random sampling method. Based on this method, a sample of 100 customers was obtained. The data analysis method used in this study is to use multiple linear regression analysis. Based on the results of simultaneous testing (F test), it shows that the independent variables ( Service Quality and Word Of Mouth) have a positive and significant effect on the dependent variable (customer decisions). Based on partial testing (t test), it shows that the variable Service Quality and Word Of Mouth have a positive and significant effect on customer decisions. Based on the test of the coefficient of determination (R2) obtained 44.3%, these results indicate that the dependent variable (Nasaban's decision) can be explained by independent variables ( Service Quality and Word Of Mouth), while the remaining 56.7% is influenced by variables outside of this study. Keywords: Service Quality , Word Of Mouth, Customer Decision, Brimo, BRI.
STRUKTUR MODAL DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING. (STUDI KASUS PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BEI PERIODE 2016-2018). Anindiya Mustika Gunarwati; Siti Maryam; Sudarwati Sudarwati
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1219

Abstract

The purpose of this study was to determine the effect of Capital Structure and Firm Size on Firm Value with Profitability as Intervening Variables. (Case Study on Manufacturing Companies in the Consumer Goods Industry Sector which are listed on the Indonesia Stock Exchange for the 2016-2018 Period). This research uses quantitative descriptive research type. Sample 27 companies using Purposive sampling technique. The analysis method uses path analysis with SPSS software version 21.Based on the test result min this study that the variable capital structure and company size have a positive and significant effect on profitability. Capital structure has no effect on firm value, firm size and profitability affect company value, and profitability is able to mediate the effect of capital structure and firm size on firm value. Keywords: capital structure, company size, profitability and firm value.
STUDI KOMPARASI PERSEPSI KEMANFAATAN DAN KEMUDAHAN PENGGUNAAN APLIKASI MOBILE BANKING ANTARA GENERASI X, GENERASI Y, DAN GENERASI Z (Studi pada pengguna layanan mobile banking BCA di Kota Surakarta) Ari Priyani; Siti Maryam; Burhanudin Ahmad Yani
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1006

Abstract

This study aims to determine differences in perceptions of usefulness and convenience between users of the BCA mobile banking application service in Generation X, Generation Y, and Generation Z. The samples used in the study were 90 respondents. In this study the method of sampling using accidental sampling which is a procedure based on accidental sampling. Data obtained directly by researchers from respondents' answers through a questionnaire consisting of several questions regarding the perception of use through the variable perceived usefulness and perceived ease of use. Based on the results of research conducted to users of BCA mobile banking services in generation X, generation Y, and generation Z in the city of Surakarta, it can be concluded that there is no significant difference in the perception variable benefits of the use of BCA mobile banking services in the city of Surakarta in the X generation , generation Y and generation Z, There is no significant difference in the perceived ease of use of the BCA mobile banking service in Surakarta in X generation, Y generation, and Z generation. Keywords: Usability, Ease, Mobile Banking, Generation
STUDI KOMPARASI KEPUTUSAN PEMBELIAN ANTARA AYAM GEPREK ABANG IRENG UMS DAN AYAM GEPREK KUMLOT UMS Metdi Permadi; Siti Maryam; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1257

Abstract

The purpose of this study was to determine differences in purchasing decisions between Abang Ireng UMS geprek chicken and UMS Geprek Kumlot chicken in terms of Brand Image, Price and Variation of the menu. This method is called the comparative and quantitative methods with the aim of the comparative method with the aim of finding out the differences in purchasing decisions between variables. The sample of this study was 100 respondents consisting of 50 consumers of Abang Ireng Geprek chickens and 50 Kumlot geprek consumers. This study uses validity, reliability, to test the instrument using homogeneity analysis and independent sample t-test to test differences between variables. Data obtained from questionnaires for respondents. This study was tested using SPSS 20 software. The results of this study indicate that the Brand Image variable has no difference in purchasing decisions. Namely with the t value of the Brand Image variable of 0.753 with the criteria of t table> 0.05, this shows that there is no significant difference, while for the price variables and menu variations there is each difference to the purchase decision, namely the value of t count in the variable price of 0.018 with the criteria of t table
Co-Authors Adinia Intan Pratiwi Anindiya Mustika Gunarwati Ari Priyani Assa Agustin Bambang Mursito Burhanudin Ahmad Yani Eny Kustiyah Evi Oktaviani Hanggun Fatmala Muflaifah Ida Aryati Ines Nur Isti Haryanti Metdi Permadi Rahma Khairun Nisa Ratna Damayanti Sri Hartono Sudarwati Sudarwati Yusnia, Novi, Anik, Yuliana, Titis, Asiah, Yuli, Riesky