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All Journal Excellent E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Dimensi Pendidikan dan Pembelajaran EBSJ Journal of Islamic Economic Laws International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) BENING Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Ekobis: Jurnal Ilmu Manajemen dan Akuntansi MES Management Journal PERCIPIENCE International Journal of Social, Administration, & Entrepreneurship JIPkM Journal of Business Innovation and Research
Sudarwati Sudarwati
Universitas Islam Batik Surakarta
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL

 1 
Keputusan Pembelian Ditinjau dari Store Atmosphere, Variasi Produk, dan Fasilitas Kedai Kopi Cold ‘N Brew Wahidin Surakarta Arthamevia Farah Damayanti; Sudarwati Sudarwati; Istiqomah Istiqomah
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (726.834 KB) | DOI: 10.47467/reslaj.v5i3.2052

Abstract

This study aims to determine the effect of store atmosphere variables, product variations, and facilities on purchasing decisions at Kedai Kopi Cold 'N Brew Wahidin Surakarta. This type of research uses a quantitative descriptive approach, data collection techniques using observation, questionnaires, and literature studies. The research sample used accidental sampling technique as many as 100 respondents with an infinite population. The research method uses multiple linear regression with data analysis techniques using validity test, reliability test, multicollinearity test, heteroscedasticity test, multiple linear regression hypothesis testing, f test, t test and determination test. With SPSS analysis tool version 25. The results in this study indicate that the Store Atmosphere, Product Variations, and Facilities have a simultaneous effect on Purchase Decisions and the Store Atmosphere, Product Variations, and Facilities have a positive and significant effect on Purchase Decisions, respectively. Keywords: Purchase Decision, StoreOAtmosphere, ProductOVariation, and Facilities
Keputusan Pembelian Online Pengguna Shopee Ditinjau Dari Celebrity Endors, Brand Trust, dan Online Customer Review: Della Nurningtyas Romadhona; Sudarwati Sudarwati; Fithri Setya Marwati
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (723.155 KB) | DOI: 10.47467/reslaj.v5i3.2054

Abstract

Theipurpose ofithisistudyiwas to determine how theiinfluence oficelebrity endorsers, branditrust, and onlineicustomer reviews variables onithe online purchasingidecisions of Shopee users iniSurakarta. This study uses quantitative researchimethods, withipurposive samplingias a samplingitechnique. Observation, questionnaire, and literature study are data collection techniques. The populationiin thisistudy areiall Shopeeiusersiin the Surakarta area whoseinumber cannot be known, withia sampleiof 100irespondents. Theiresearchimethod uses multipleilineariregressioniwith dataianalysis techniquesiusing validityitest, reliabilityitest, multicollinearityitest, heteroscedasticity test, multiple lineariregressionihypothesisitesting, F test, titest, and determinationitest with SPSSiversioni25 analysis tool.Theiresults inithis studyiindicate that the Celebrity Endorsers, Brand Trust, andiOnline CustomeriReview variables haveia simultaneous effection Shopee online purchasingidecisions in Surakarta and the Celebrity Endorsers, Brand Trust, andi Online Customer Review variables each haveia positiveiand significant influenceion purchasingidecisions online Shopee in Surakarta. Keywords: Purchase Decision, Celebrity Endors, Brand Trust, Online Customer Review
Co-Authors Aji Mirza Amirul Haque Anik Khusnul Khatimah Ari Tri Puryanti Arthamevia Farah Damayanti Astari Astari Awang Adi Saputro Ayu Ayu Burhanuddin Ahmad Yani Burhanudin Ahmad Yani Cantika Diyah Ayu Puspitasari Della Nurningtyas Romadhona Dyan Apriliani Eny Kustiyah Evi Nurhayati Fithri Setya Marwati Fitri Ita Muniroh Istiatin Istiatin Istiatin Istiatin Istiqomah Istiqomah Jefpri Jefpri Joko Joko Kasih Sulasmi Lela Novita Anggraini Mareta Mareta Mukhib Mukhib Nada Nada Nining Martiningsih Raisa Aribatul Hamidah Silviana Silviana Siti Maryam Sitti Mukarromah Sujoko Sujoko Supaawi Pawenang Syarif Syarif Wahyu Wahyu Yokke Irvan Ade Prasetyo