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Journal : Jurnal ABDINUS : Jurnal Pengabdian Nusantara

Pemberdayaan Advertensi Digital Produk UMKM Berbasis Media Sosial Di Kelurahan Bahagia, Babelan, Bekasi Reni Nur Eriyani; Fathiaty Murtadho; Miftahulkhairah Anwar; Sintowati Rini Utami; Muhammad Saddam Haikal; Nurieyya Fieka Azmuna; Deafitri Puspa Ayu
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i1.18435

Abstract

Internet has considerable potential as a medium of marketing and commerce, particularly in the field of advertising. Unfortunately, advertising through internet, especially social media in Indonesia has not been optimized. Therefore, UMKM activists need training on the role of digital advertising through social media. The aim of this social responsibility is to provide training on digital advertisement through social media. The output of this activity is to introduce and utilize social media as a medium to develop, expand, and optimize digital advertising that will contribute to increasing UMKM trade.