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All Journal JTT (Jurnal Teknologi Terapan) Infotekmesin Jurnal Pengabdian Masyarakat Teknik Journal of Energy and Electrical Engineering (JEEE) Journal of Electrical Engineering and Computer (JEECOM) Andalas Journal of Electrical and Electronic Engineering Technology Jurnal Inovasi Daerah
Purwiyanto Purwiyanto
Politeknik Negeri Cilacap
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences

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Journal : Jurnal Inovasi Daerah

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ANALISIS STRUKTUR, PERILAKU DAN KINERJA PEMASARAN PADA USAHA TANI KENTANG DI KECAMATAN KEJAJAR, KABUPATEN WONOSOBO Ganjar Ndaru Ikhtiagung; Arif Nur Rahmadani; Berliana Ayu Dwika; Nancy Nurlita Sari; Nanda Puspita Zalfa Zahira; Nurmansyah Setyo Nugroho; Faidzin Firdhaus; Purwiyanto Purwiyanto
Jurnal Inovasi Daerah Vol. 1 No. 2 (2022): JID: Jurnal Inovasi Daerah, Desember 2022
Publisher : Badan Perencanaan Pembangunan Penelitian dan Pengembangan Daerah Kabupaten Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56655/jid.v1i2.23

Abstract

Kejajar District is the center of potato farming in Wonosobo Regency, where the area has a larger harvest area and higher potato production yield than other sub-districts. This study aims to determine the level of coordination and collaboration between marketing institutions so that potato products can be distributed optimally. If one chain is disturbed, it will affect the other chains. This research was conducted by purposive sampling, and the research location is the most productive potato area in Wonosobo. The study started in May and ended in June 2022. The number of respondents in the study was 52 people, consisting of 4 wholesalers, 3 middlemen/shippers, 15 retailers, and 30 farmers. The results showed that the four wholesalers had overall control over the sales of potatoes in the Kejajar District. This condition illustrates that the potato market at the farmer level tends to have a strongly oligopsony market structure. Wholesalers have considerable capital power, so they can control middlemen. The marketing margin shows that marketing channel one provides a high price share to farmers of 46.15%, and the farmer share analysis received by farmers as potato producers in Kejajar District can be said to be efficient because the selling price received by farmers is more than 40% of the price at the consumer level.
Co-Authors Agus Santoso Aji, Galih Mustiko Arif Nur Rahmadani Arif Sumardiono Bayu Aji Girawan Berliana Ayu Dwika Erna Alimudin Fadhillah Hazrina Faidzin Firdhaus Firman Burhani Ganjar Ndaru Ikhtiagung Joko Setia Pribadi Mohammad Nurhilal Muhamad Yusuf Nancy Nurlita Sari Nanda Puspita Zalfa Zahira Nurmansyah Setyo Nugroho Rio Guntur Dany Rafi Riyani Prima Dewi Saipul Bahri Sugeng Dwi Riyanto Supriyono Supriyono Taufan Ratri Harjanto Vicky Prasetia wafik azizah Zaenurrohman Zaenurrohman