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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurnal Manajemen Universitas Bung Hatta JBMR: Journal of Business and Management Review e-Jurnal Apresiasi Ekonomi
Linda Wati
Universitas Bung Hatta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : JBMR: Journal of Business and Management Review

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Analysis of Gender Difference on Online Shopping Lifestyle at Padang City Wiry Utami; Linda Wati; Listiana Sri Mulatsih
Journal of Business and Management Review Vol. 2 No. 8 (2021): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr28.2022021

Abstract

This study aimed to examine the gender difference between men and women in online shopping lifestyle at Padang City. This type of research is comparative study, carried out to compare the similarities and differences of two or more the fact and object properties in the framework based on certain carefully. The technique of taking sample is by using purposive sampling. Total sample in this study is 100 consist of 50 men and 50 women. The samples in this study were men and women consumers who have shopped online for at least the last six month. Data collection uses questionnaire and analysis methods using independent sample t-test. The result of this study show that there are no differences between men and women in online shopping lifestyle at Padang City by t sig value ( 0,442 )> 0,05.
Co-Authors Afifah Windi Azizah Juwita Hadrus Elfitra Azliyanti Jadmiko, Purbo Listiana Sri Mulatsih Lulu Nadhira Rika Desiyanti Surya Dharma Surya Dharma Tun Huseno Wiry Utami Zeshasina Rosha Zeshasina Rosha