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Sandi - Supaya
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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Journal : JOBS (Jurnal Of Business Studies)

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Analysis of Perceived Value and Social Influence as an Influence of Consumer's Purchase Decision Iphone Users in Semarang City Ahmad Zakia Nurochim; Noor - Suroija; Sandi - Supaya
JOBS (Jurnal Of Business Studies) Vol 8, No 2 (2022): Desember 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v8i2.4102

Abstract

This study aims to determine the effect of Perceived Value and Social Influence towards consumer’s purchase decision of iPhone users. This study uses a quantitative approach. The population in this study are customers who have purchased an iPhone in January – June 2022. The sample used is 100 customers. The sampling technique in this study was to use non-probability Purposive Sampling. Data is collected using a questionnaire that has been tested for validity and reliability. Data analysis techniques used in this research was classical assumption test, multiple linear analysis, coefficient of determination, F-test, and T-test. Data processing is carried out using SPSS version 25. The results of this study indicate that perceived value and social influence have a positive and significant effect on purchase decisions
Co-Authors Ahmad Zakia Nurochim Astuti, Rif'ah Dwi Azizah - Azizah Isnaini - Nurkhayati Jumi - Jumi Kurniani - Kurniani Makmun - Riyanto Mardinawati - Mardinawati Noor Suroija Sumanto - Sumanto Yusmar Ardhi Hidayat