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All Journal Jurnal Penyuluhan JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial SEIKO : Journal of Management & Business Journal of Information System, Applied, Management, Accounting and Research Jurnal Ilmu Manajemen EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Journal of Management and Bussines (JOMB) Economics and Digital Business Review Economic Reviews Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Tarandhika Tantra
Universitas Telkom
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Advertising Awareness Terhadap Brand Equity di Media Sosial Tiket.com: Brand Awareness dan Brand Image Sebagai Variabel Intervening Tarandhika Tantra; Indira Rachmawati; Alvian Putra Pamungkas
Journal of Information System, Applied, Management, Accounting and Research Vol 6 No 1 (2022): JISAMAR: February 2022
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v6i1.675

Abstract

Penggunaan teknologi informasi hampir merapa pada seluruh lini kehidupan masyarakat. Online Travel Agent merupakan salah satu representasi dari kemajuan teknologi informasi tersebut. Tiket.com didirikan tahun 2011 merupakan pionir dari perkembangan online travel agent di Indonesia, namun kalah saing dengan aplikasi serupa. Untuk mendapatkan awareness masyarakat, online travel agent dapat melakukan aktivitas advertising yang juga menyesuaikan dengan perkembangan media sosial. Tujuan penelitian ini untuk mengetahui pengaruh advertising awareness Tiket.com di media sosial dalam membentuk brand equity. Penelitian ini juga dilakukan untuk mengetahui peran brand awareness dan brand image sebagai variable intervening. Penelitian ini dilakukan sercara kuantitatif dengan 400 responden Tiket.com. Teknik analisis menggunakan Structural equation model (SEM) dengan menggunakan software AMOS24. Hasil penelitian menunjukan, advertising awareness berpengaruh positif terhadap brand awareness, brand image, dan brand equity. Brand image memiliki pengaruh positif terhadap brand equity. Sedangkan diketahui bahwa advertising awareness tidak memiliki pengaruh positif pada brand equity
Analisis Kepuasan Pengujung Berdasarkan Tourist Experience ke Daerah Istimewa Yogyakarta Tarandhika Tantra; Heppy Millanyani; Ilham Meidarlis Yefri
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i2.1122

Abstract

Indonesia is a beautiful country with a variety of interesting tourist destinations. The government developed 10 New Bali in various places in Indonesia to align with regional countries. Yogyakarta is an iconic destination and attracts tourists. In order for Yogyakarta to compete with the destinations of 10 New Bali, research needs to be done to find out how the level of satisfaction of tourists in Yogyakarta based on the visiting experience and know what factors must be improved to be able to move. This study uses quantitative methods with data collection techniques using questionnaires to 385 respondents who are tourists of Yogyakarta. Data processing techniques use Importance Performance Analysis and Customer Satisfaction Index to Tourist Experience. Importance Performance Analysis to determine what aspects and indicators should be improved performance in the Yogyakarta tourism sector. At the same time, the Customer Satisfaction Index to find the level of satisfaction of Yogyakarta tourists. From the analysis of data conducted, it can be known that the satisfaction rate of tourists of Yogyakarta Special Region based on Tourist Experience is 84.9%. Indicators with the most satisfactory performance are hedonistic, and indicators with less satisfactory performance are relational. Based on the results of this study, it is expected that Yogyakarta stakeholders provide education and socialization to the community to interact and communicate better with tourists
Analisis Niat Wisatawan untuk Berkunjung ke Kawasan Kuta Mandalika Lombok Tarandhika Tantra
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 3 (2022): February 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i3.1181

Abstract

Tourism is the sector that has the most potential to contribute greatly to GDP. The competitiveness of Indonesia's tourism sector is lower than the kawasa countries of Southeast Asia. The Government of Indonesia developed the National Priority Tourism Area with the 10 New Bali program in an effort to be competitive and superior. Kuta Mandalika Lombok Area of West Nusa Tenggara is one of the 10 priority areas. This research was conducted to find out the factors that make tourists to visit the Kuta Mandalika Lombok area including destination image, motivation, Word of Mouth and knowledge. Knowledge is believed to moderate the image of the destination. The survey was conducted to 310 respondents who had visited the Kuta Mandalika Lombok Area and conducted an analysis using the SmartPLS application. The findings of this study show that the image of destination, motivation, and Word of Mouth has a positive influence on the intention of visiting kuta mandalika lombok area. Knowledge is proven to have no moderating effect on the relationship of destination imagery and visiting intentions. The local government should develop the image of Kuta Mandalika Lombok area as a world-class priority tourist area in order to attract tourists to visit
Digital Tools for Co-working Space Batununggal Using Digital-Ads, AR-Based Socmed Content, and Enterprise Resource Planning Bethani Suryawardani; Astri Wulandari; Gandeva Bayu Satrya; Dandy Marcelino; Fat’hah Noor Prawita; Mochamad Yudha Febrianta; Tarandhika Tantra
Jurnal Penyuluhan Vol. 19 No. 01 (2023): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/19202341777

Abstract

The rise of information and technology requires all businesses and nonprofits to digitize. The co-working facility in Bandung's Batununggal District does the same. Batununggal co-working facility intends to promote locals' creativity and host start-up actors. This community service targets MSME actors and inhabitants in Bandung's Batununggal subdistrict, those who have established a business and those who will establish a business. Workshops on digital technologies, digital ads, and AR-based social media content offer business actors insight and competence. Participants also received training on enterprise resource planning to help manage and integrate corporate operations in Batununggal, Bandung. This series of community service activities increased participants' insight into digital-based promotional strategies and the use of digital tools and digital ads for their products; increased participants' insight and competence in managing and integrating business using the ERP system; trained participants to use AR technology on social media, especially Instagram, to promote their products.
Pengaruh Social Media Marketing Instagram dan Brand Passion Sebagai Mediasi Terhadap Minat Beli Masyarakat Produk Uniqlo Di Indonesia Muhammad Iqbal Darmawan; Helni Mutiarsih Jumhur; Tarandhika Tantra
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.2859

Abstract

Abstrak Banyaknya tren fashion di Indonesia membuat masyarakat menjadi banyak pilihan fashion. Banyak sekali merek fashion yang bermunculan di Indonesia baik itu dari dalam negeri atau juga dari luar negeri. Akibat dari banyaknya merek fashion yang muncul di Indonesia maka persaingan di sektor fashion menjadi sangat ketat sehingga perusahaan fashion mulai media sosial untuk mempromosikan produknya. Uniqlo merupakan salah satu perusahaan yahg menggeluti pasar di Indonesia. Uniqlo melakukan aktivitas media sosial salah satu media sosial yang digunakan adalah Instagram. Uniqlo sudah memiliki jumlah followers lebih banyak jika dibandingkan dengan kompetitornya namun minat beli pada produk Uniqlo masih menduduki posisi keempat di Indonesia. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh pemasaran media sosial terhadap minat beli masyarakat Indonesia yang dimediasi oleh brand passion. Metode pada penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan data mengunakan survey kepada 385 responden yang akan dianalisis menggunakan structure equation model (SEM). Berdasarkan hasil penelitian konten yang dibuat oleh perusahaan berpengaruh tidak signifikan terhadap konten yang dibuat oleh pengguna Instagram begitu juga dengan pengaruh konten yang dibuat oleh perusahaan berpengaruh tidak signifikan terhadap brand passion. Namun konten yang dibuat oleh pengguna media sosial berpengaruh signifikan terhadap brand passion begitu juga dengan pengaruh brand passion terhadap minat beli berpengaruh signifikan. Kata Kunci: Fesyen, Uniqlo, pemasaran media sosial, firm created content, user generated content, brand passion, minat beli Abstract The number of fashion trends in Indonesia makes people have many fashion choices. There are so many fashion brands that have sprung up in Indonesia, both from within the country and also from abroad. As a result of the many fashion brands that have emerged in Indonesia, the competition in the fashion sector has become very tight, so fashion companies have started social media to promote their products. Uniqlo is one of the companies involved in the market in Indonesia. Uniqlo conducts social media activities, one of the social media used is Instagram. Uniqlo already has more followers than its competitors, but buying interest in Uniqlo products still occupies the fourth position in Indonesia. This study aims to determine how the influence of social media marketing on the buying interest of the Indonesian people which is mediated by brand passion. The method in this study uses quantitative methods with data collection techniques using surveys to 385 respondents who will be analyzed using a structure equation model (SEM). Based on the results of research, content created by companies has no significant effect on content created by Instagram users as well as the influence of content created by companies has no significant effect on brand passion. However, content created by social media users has a significant effect on brand passion as well as the influence of brand passion on purchase intention has a significant effect. Keywords: Fashion, Uniqlo, social media marketing, firm created content, user generated content, brand passion, purchase intention.
Pengaruh Perceived Brand Leadership Online Travel Agent Traveloka Terhadap Customer Satisfaction dan Repurchase Intention Siti Sarah Hanifa Apriandhita; Tarandhika Tantra
Economics and Digital Business Review Vol. 4 No. 1 (2023): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i1.426

Abstract

Penelitian ini bertujuan untuk menjelaskan bagaimana Traveloka dapat mempertahankan posisinya melalui tingkat kepemimpinan merek, kepuasan konsumen, dan niat beli ulang pada online travel agent Traveloka berdasarkan kualitas, nilai, inovatif, dan popularitas yang dirasakan oleh konsumen. Penelitian ini menggunakan metode kuantitatif dengan analisis deskriptif dan kausal melalui survei online yang disebarkan kepada 394 responden yang pernah melakukan transaksi pembelian produk melalui Traveloka, kemudian dianalisis menggunakan WrapPLS 7.0. Hasil dari penelitian ini menunjukkan kualitas, nilai, inovasi, popularitas, kepuasan konsumen, dan niat beli ulang konsumen berada pada kategori baik. Hasil PLS-SEM menunjukkan bahwa kualitas, nilai, dan popularitas berpengaruh positif dan signifikan terhadap kepuasan konsumen. Nilai, popularitas, dan kepuasan konsumen berpengaruh positif dan signifikan terhadap niat beli ulang konsumen, sedangkan kualitas dan inovasi tidak. Selain itu, perbedaan usia memoderasi hubungan antara kualitas dan popularitas terhadap kepuasan konsumen.
Pengaruh Customer Review dan Celebrity Endorsement terhadap Purchase Intention dengan Trust sebagai Variabel Moderasi pada Skincare Produk Serum Somethinc Ainun, Hasnah; Tantra, Tarandhika
Jurnal Ilmu Manajemen Vol 12, No 2 (2023): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v12i2.5955

Abstract

The demand for skincare products in Indonesia is increasing as consumers become more aware of the importance of skincare. Serum is a popular skincare product in Indonesia, particularly among women who prioritize skin care. However, Somethinc has yet to become the top choice for consumers, with only 2.6% of customers indicating that they use Somethinc serum. To increase purchase intention, Somethinc can utilize eWOM communication such as customer reviews or celebrity endorsements. This study aims to investigate the influence of customer reviews and celebrity endorsements on purchase intention for Somethinc serum products and to determine whether trust moderates the effect of customer reviews and celebrity endorsements on purchase intention. This study employs a quantitative research method with non-probability sampling of 388 respondents and uses Structural Equation Modeling-Partial Least Square (SEM-PLS) for data analysis. The results demonstrate that customer reviews and celebrity endorsements significantly and positively influence purchase intention for Somethinc serum products. However, trust does not moderate the effects of customer reviews and celebrity endorsements on purchase intention for Somethinc products. The suggestion for Somethinc to consider is increasing the use of celebrity endorsers through marketing campaigns that collaborate with celebrities who have a positive image and are appropriate for their target market.
Pengaruh Environmental Awareness Terhadap Green Purchase Intentions yang Dimediasi oleh Green BeautyProduct Knowledge dan Environmental Concerns pada Green Beauty Product Garnier Tafiana, Adinda Kalitta; Tantra, Tarandhika
Jurnal Ilmu Manajemen Vol 12, No 2 (2023): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v12i2.5939

Abstract

According to BPOM, the cosmetics industry has increased by 20.6% up to July 2022. According to the Cosmetic Packaging Market Growth, Trends, and Forecast 2020, almost 50% of cosmetic packaging is made of plastic. This is supported by the increase in online shopping activities during the pandemic, which has increased by 25%-30%, meaning that the waste from used products has also increased, and the sector that dominates the most is the cosmetics sector. Not all cosmetics, such as skincare or face and body treatments, have a negative impact. Since 2020, Garnier has transformed into one of the green beauty products.This research uses a quantitative method by examining cause and effect and focusing on research variables. The study aims to see if there is a direct effect of Environmental Awareness on Green Product Knowledge and Environmental Concerns, direct and indirect effects on Green Purchase Intentions for Garnier by Green Product Knowledge and Environmental Concerns. Data analysis is carried out using Covariant-Based Structural Equation Model (CB-SEM) with AMOS 26 software.The study shows a significant and positive direct influence of Environmental Awareness on Green Product Knowledge and Environmental Concerns, Environmental Concerns on Green Purchase Intentions, and Environmental Concerns playing a positive mediating role. However, Green Product Knowledge shows no significant influence on Green Purchase Intentions, also in mediating between Environmental Awareness and Green Purchase Intentions.
PENGARUH KUALITAS PELAYANAN TERHADAP CROSS SELLING PRODUK KARTU HALO DI GRAPARI DAGO PASCA PANDEMI COVID-19 Khanza Nafira Fitri; Tarandhika Tantra
JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Vol 17 No 2 (2023): SEPTEMBER 2023
Publisher : Economic Education, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jpe.v17i2.41624

Abstract

Fenomena meningkatnya kebutuhan internet masyarakat Indonesia saat pandemi COVID-19 hingga pasca pandemi menjadi perhatian operator telekomunikasi untuk lebih memenuhi permintaan konsumen dan memperluas pangsa pasar. Berdasarkan data pelanggan operator seluler, ditemukan adanya gap yang begitu besar antara pengguna prabayar dan pascabayar, dengan lebih banyak pengguna prabayar Jika pelanggan tidak puas dengan layanan Telkomsel, mereka dapat dengan mudah beralih ke operator lain. GraPARI sebagai pusat layanan dari Telkomsel berperan penting dalam meningkatkan penjualan layanan pascabayar dan juga bagaimana mempromosikan kepada masyarakat. Mengetahui bagaimana Service Quality GraPARI Telkomsel Dago, kantor layanan terbesar di Kota Bandung, mempengaruhi penjualan Kartu Halo dengan menggunakan taktik pemasaran yang disebut Cross Selling adalah tujuan utama dari penelitian ini. Penelitian ini menggunakan metodologi kuantitatif untuk melakukan analisis deskriptif dan kausal. Pelanggan yang berbelanja di Grapari Dago setelah pandemi COVID-19 adalah populasi yang diselidiki. Data dikumpulkan dengan menggunakan metodologi sampling insidental, dianalisis dengan statistik deskriptif dan regresi linier berganda, dan diolah melalui SPSS 26. Analisis statistik menunjukkan bahwa kelima dimensi kualitas layanan berpengaruh positif pada saat yang bersamaan dan signifikan terhadap cross selling produk kartu halo, sedangkan pengujian hipotesis secara parsial menunjukan bahwa dimensi responsiveness dan tangible memiliki pengaruh yang signifikan terhadap cross selling. Besar pengaruh kualitas pelayanan terhadap cross selling secara simultan sebesar 24,7% sisanya dipengaruhi variabel lain. Secara parsial variabel yang memiliki pengaruh paling besar adalah responsiveness.
Analisis E-WOM, Brand Image, Trust dan Online Purchase Intention terhadap Aplikasi Gojek Tara Diva Azura; Tarandhika Tantra
Journal of Management and Bussines (JOMB) Vol 6 No 1 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i1.6997

Abstract

This research wants to find out whether Trust and Brand Image can act as mediators between E-WOM and OPI in the Gojek Application. The research method used is quantitative, with data collection through questionnaires using a Likert scale. A total of 385 respondents who had used the Gojek Application service were selected using a purposive sampling technique. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of SMART PLS 3 software. The research results show that E-WOM has a positive and significant influence on Trust and Brand Image. The influence of Brand Image on Trust is also significant. In the Intervening test, only Brand Image moderated the influence of E-WOM on Trust. Brand Image plays a key role in creating a big influence on Trust. In conclusion, Gojek is advised to continue to innovate in application development in order to build a positive image for its consumers. The better Gojek's image, the greater consumer confidence in using the services offered through the Gojek Application. Keywords: Gojek Application, Brand Image, E-Wom, Online Purchase Intention, Trust
Co-Authors Abdurochman, A Fadlan Agios Gerasimos Bisotwo Purnomo Ainun, Hasnah Alvian Putra Pamungkas Astri Wulandari Bethani Suryawardani Dandy Marcelino Fadhlurrahman, Afdhal Fat’hah Noor Prawita Fauzi, Helmi Ismara Gandeva Bayu Satrya Helni Mutiarsih Jumhur Heppy Millanyani Ilham Meidarlis Yefri Indira Rachmawati Khanza Nafira Fitri Mochamad Yudha Febrianta Muhammad Iqbal Muhammad Iqbal Darmawan Siti Sarah Hanifa Apriandhita Tafiana, Adinda Kalitta Tara Diva Azura