Garuda - Garba Rujukan Digital

Digital Marketing Transformation by Implementing SEO Concepts in MSMEs. Case Study: CV Asa Nusantara Resources Malang Diovianto Putra Rakhmadani; Maliana Puspa Arum
Manajemen Bisnis Vol. 12 No. 01 (2022): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v12i01.15875

Marketing is an activity that spearheads a business, without a proper marketing strategy, a business will find it difficult to get good sales. In the industrial era 4.0, competition between businesses is getting tighter, this underlies the need for a digital marketing transformation to increase the level of competition with other business players. Digital Marketing is an effort to promote a brand using digital media that can reach consumers in a timely, personal, and relevant manner. This type of digital marketing includes many of the techniques and practices contained in the internet marketing category. MSME players certainly want to develop their business following industry 4.0 trends, especially in the marketing sector. The marketing digitalization movement replaced the activities they had been doing such as marketing through billboards, banners, and word of mouth promotion. This will begin to erode along with the widespread use of technology as a marketing medium. In addition, with the high level of competition, it is necessary to carry out digital marketing transformation efforts for MSMEs to increase competitiveness, brand awareness and marketing strategies. This study uses a website development method with SEO (Search Engine Optimization) techniques and produces a store website that can be used to display MSME business profiles and shop searches that are indexed on google search with SEO techniques so as to produce a digital marketing model that works better than conventional marketing.

PERAN ASPEK KOMUNIKASI PADA PROGRAM CORPORATE VOLUNTEERING TERHADAP CITRA PERUSAHAAN DAN LOYALITAS Maliana Puspa Arum; Irwan Susanto
E-Jurnal Manajemen Vol 11 No 6 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2022.v11.i06.p10

Penelitian ini memiliki tujuan menganalisis peran dari aspek komunikasi pada program corporate volunteering terhadap citra perusahaan dan loyalitas nasabah. Penelitian ini dilakukan di bank BTPN Purwokerto dengan sampel 120 responden. Alat analisis penelitian ini adalah model persamaan structural (Structural Equation Modelling) dengan memanfaatkan program AMOS 16.0. Hasil penelitian membuktikan bahwa aspek komunikasi memiliki peran sebagai pemicu rasa familiar nasabah terhadap program corporate volunteering dan dapat menimbulkan citra positif nasabah serta memunculkan loyalitas nasabah bank BTPN. Kata kunci: Aspek Komunikasi; Citra Perusahaan; Loyalitas Nasabah; dan Rasa Familiar

Optimisasi Kata Kunci SEO Untuk Peningkatan Pemasaran Digital Denny Purnomo; Diovianto Putra Rakhmadani; Manda Rahmat Husein Lubis; Maliana Puspa Arum; Muhammad Eka Purbaya
Jurnal Studi Manajemen dan Bisnis Vol 9, No 1 (2022): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v9i1.15233

Para pelaku bisnis mulai gencar melakukan pemasaran digital dengan harapan untuk memenangi kompetisi bisnis di era society 5.0 ini, pemanfaatan website untuk bisnis merupakan sebuah solusi yang harus mulai dilakukan agar dapat meningkatkan fungsi digitalisasi dari suatu bisnis, tak terkecuali di bidang pemasaran. Pemasaran digital merupakan usaha untuk mempromsikan sebuah merek dengan menggunakan media digital yang dapat menjangkau konsumen secara tepat waktu, pribadi, dan relevan. Rental Mobil Arbitrans merupakan sebuah bisnis persewaan mobil dan motor yang mulai melakukan pemasaran digital melalui website dengan menerapkan pendekatan Search Engine Optimization(SEO). Penelitian ini menggunakan metode pengembangan website denganmenerapkan teknik SEO dan menghasilkan sebuah website bisnis yang dapat digunakan untuk menampilkan profil usaha bisnis dan pencarian bisnis yang terindeks di mesin pencarian Google, sehingga dapat menghasilkan sebuah model pemasaran digital yang bekerja lebih baik daripada pemasaran secara konvensional.

Implementation of n-gram Methodology to Analyze Sentiment Reviews for Indonesian Chips Purchases in Shopee E-Marketplace Muhammad Eka Purbaya; Diovianto Putra Rakhmadani; Maliana Puspa Arum; Luthfi Zian Nasifah
Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Vol 7 No 3 (2023): Juni 2023
Publisher : Ikatan Ahli Informatika Indonesia (IAII)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29207/resti.v7i3.4726

Chips are a well-known product among Small and Medium Enterprises (SMEs). In order to enhance the quality of chips as an SME product, sentiment analysis is a crucial step. In this research, sentiment analysis of chip purchases on the Shopee E-marketplace was conducted using the Natural Language Processing (NLP) method, utilizing the N-Gram Model and Term Frequent-Inverse Document Frequency (TF-IDF) as feature extraction techniques, and the Support Vector Machine (SVM) algorithm for sentiment classification. The objective of this research is to identify the most suitable feature extraction model and optimal SVM kernel type from the options of Linear, Polynomial degree, Gaussian RBF, and Sigmoid kernels. Results from the experiments indicate that the TF-IDF and unigram feature extraction techniques offer the best performance for SVM classification when utilizing the Linear kernel. By labeling the dataset, it was observed that using a lexicon-based approach for sentiment classification resulted in 84.31% of the total reviews being positive. The words "price", "cheap" and "quality" in unigram have the highest weights above 0.040. In the unigram model, linear kernel accuracy and precision performance values are 88.4% and 87.3%. At the same time, the recall performance values is 88.4%. The results of the F1-Score assessment matrix from Unigram were 86.9%, Bigram was 78.5% and Trigram was 77.4%. Ultimately, the unigram model combined with a linear kernel in the SVM algorithm demonstrates strong potential for application in the development of various systems focused on detecting user reviews in the Indonesian language on the Shopee E-Marketplace.

Pelatihan Dan Sosialisasi “Aplikasi Smart Imunisasi (ASI)” Untuk Deteksi Stunting Anak Usia Dini Menuju Indonesia Bebas Stunting Paradise Paradise; Muhammad Afrizal Amrustian; Maliana Puspa Arum
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 1 (2023): Maret : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i1.414

Sawangan Village, which is one of the villages in Kebasen District, Banyumas Regency, is one of the villages that focuses on reducing stunting rates. According to the interviews we conducted with Posyandu cadres, they experienced problems during the weighing and measuring process. So far, Posyandu cadres have had trouble in the process of weighing and measuring the height of toddlers, because the process is still using conventional tools. In the process of recording the growth and development of children under five is done by recording using a boloin in a book. Because the recording was done by hand, it was constrained by handwriting which was difficult to read. Based on these problems, Forum Group Discussion (FGD) activities were carried out, socialization and training on the use of digital scales, outreach and training on the use of the website-based “Smart Immunization Application” system and Android mobile. The number of participants in this activity was 17 people. Indicators of the success of the activities that have been carried out are coordination with partners, management of a team of lecturers as assistant partners, training on the use of digital scales, training and outreach systems. Based on the activities that have been carried out, it can be concluded that this activity is of interest to Posyandu cadres and parents of toddlers as evidenced by the enthusiasm of the participants. Obstacles faced are not all parents use smartphones, internet access, and constraints on parents' age.

Analisis Peran Financial Technology dalam Meningkatkan Keuangan Inklusif pada UMKM di Kabupaten Banyumas Chusnul Maulidina Hidayat; Lina Fatimah Lishobrina; Maliana Puspa Arum
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 2 (2023): Mei : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

The development of information technology supported by the rapid use of the Internet has created a number of fintechs that will make it easier for people to access financial services digitally. The aim of this research is to know the role of fintech against financial inclusion in UMKM in Banyumas. This research uses the method of literature study, by exploring and examining the results of previous research findings. The results of this research explain that financial technology can have a positive impact in increasing inclusive finance on UMKM in Banyumas.

Analisis Peran Financial Technology dalam Meningkatkan Keuangan Inklusif pada UMKM di Kabupaten Banyumas Chusnul Maulidina Hidayat; Lina Fatimah Lishobrina; Maliana Puspa Arum
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 2 (2023): Mei : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i2.963

The development of information technology supported by the rapid use of the Internet has created a number of fintechs that will make it easier for people to access financial services digitally. The aim of this research is to know the role of fintech against financial inclusion in UMKM in Banyumas. This research uses the method of literature study, by exploring and examining the results of previous research findings. The results of this research explain that financial technology can have a positive impact in increasing inclusive finance on UMKM in Banyumas.

Pelatihan Dan Sosialisasi Tiktok Shop Sebagai Strategi Digital Marketing Untuk Optimalisasi UMKM Menuju Digitalisasi maliana puspa arum; Chusnul Maulidina Hidayat
Indonesian Journal of Community Service and Innovation (IJCOSIN) Vol 3 No 2 (2023): Juli 2023
Publisher : LPPM IT Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/ijcosin.v3i2.1099

Desa Cipaku merupakan salah satu desa di kecamatan Mrebet, kabupaten Purbalingga yang sebagian besar warganya bergerak pada pengelolaan UMKM. Menurut perangkat desa di Desa Cipaku, jumlah UMKM di desa tersebut sudah banyak, namun pelaku UMKM masih melakukan pemasaran secara tradisional seperti Word of Mouth (WoM) dan promosi menggunakan aplikasi WhatsApp. Selama ini, pelaku UMKM masih merasa kesulitan dalam penggunaan media pemasaran digital sehingga belum banyak yang menggunakannya. Berdasarkan permasalahan tersebut maka dilakukan sosialisasi dan pelatihan digital marketing khususnya TikTok. Pemilihan media pemasaran menggunakan TikTok dikarenakan platform tersebut sedang banyak digunakan masyarakat umum dan memiliki TikTok Shop yang merupakan fitur social commerce dengan tujuan agar pelaku UMKM yang menggunakan aplikasi tersebut dapat mempromosikan dan menjual produk. Tujuan dilaksanakannya kegiatan Pengabdian kepada Masyarakat ini adalah untuk optimalisasi kegiatan pemasaran bagi UMKM secara digital agar produk UMKM di desa Cipaku dapat mencakup lingkup yang lebih luas. Kegiatan Pengabdian kepada Masyarakat di desa Cipaku dilaksanakan dengan menyelenggarakan sosialisasi dan pelatihan untuk seluruh pelaku UMKM. Berdasarkan kegiatan yang telah dilakukan, pelaku UMKM yang belum memiliki akun TikTok Shop dapat terbantu mengelola produk yang dihasilkan pada platform tersebut dan memahami cara memasarkannya. Hasil dari adanya Sosialisasi dan Pelatihan ini adalah peningkatan kemampuan dari pelaku UMKM dalam memanfaatkan platform TikTok Shop dan juga meningkatkan penjualan barang yang diproduksi oleh UMKM tersebut.

Perlindungan Konsumen Dalam Perkembangan Financial Technology Di Indonesia Chusnul Maulidina Hidayat; Irwan Susanto; Maliana Puspa Arum; Selin Lestari Br Karo; Ahmad Fahreza
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 3 (2023): JULI : Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i3.228

The rapid technological developments also have an impact on the financial industry in Indonesia. Financial service providers issue a variety of products to support their business activities and also to serve consumers who use their product services. One of the products they offer to consumers is Fintech. The Fintech innovations offered include Peer to Peer Lending (P2PL), crowdfunding, Payment Gateways, and risk and investment management. From these technological developments, new challenges arise for financial service supervisors and the government to monitor these practices in order to create an environment that is not detrimental between financial service providers and consumers. This study aims to explore the role of existing legal regulations in Indonesia in dealing with technological developments in the financial sector. The research was conducted by means of descriptive analysis and collecting review literature studies to compare and analyze consumer protection in the development of Fintech. The results of this study indicate the need for supervision by financial supervisory institutions in practice to oversee the activities carried out by financial service providers in offering their products to consumers, so that there are no violations that can harm consumers.

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