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EFEK CITRA MEREK, KEMASAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI TOKO BUKU GRAMEDIA BATAM Kartika Kirana Sumirang; Diana Titik Windayati
Zona Manajemen: Program Studi Magister Sains Manajemen Universitas Vol 7 No 2 (2017): AGUSTUS
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (524.638 KB) | DOI: 10.37776/jzm.v7i2.61

Abstract

This study was conducted to analyze the brand image, packaging and pricing on purchasing decisions Gramedia bookstore Batam. In this research there are independent variables, which is the brand image, packaging and price, with the dependent variable, the purchase decision. This study is expected to be used to determine the extent of someone's opinion, attractive packaging and economical prices capable of determining consumer purchasing decisions of Gramedia bookstore Batam. Samples taken by researcher were 110 people. Samples were taken with a sampling technique (questionnaire). Data analysis method used is quantitative analysis, validity, reliability test, classic assumption test, multicoloniarity test, heteroscedasticity test, normality test, multiple linear regression analysis, t test, f-test and coefficient of determination R2.
Pengaruh Green Brand Image terhadap Brand Loyalty yang Dimediasi Oleh Green Satisfaction: (Studi Kasus Pada Konsumen AC Panasonic di Kota Batam) Rudhy Dwi Chrysnaputra; Diana Titik Windayati
An-Nisbah: Jurnal Perbankan Syariah Vol. 1 No. 2 (2020): Jurnal An-Nisbah: Perbankan Syariah
Publisher : PRODI PERBANKAN SYARIAH INSTITUT AGAMA ISLAM (IAI) SUNAN KALIJOGO MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Brand loyalty sangatlah dibutuhkan bagi sebuah perusahan dalam tujuan membangun konsumen yang loyal, sehingga setiap perusahaan selalu berusaha untuk memberikan produk yang terbaik bagi konsumen. Brand loyalty salah satunya dapat dibentuk dengan adanya Green brand image dimana dengan adanya Green brand image yang kuat maka akan terbentuklah Brand loyalty. Pada masa sekarang konsep ramah lingkungan berkembang dan menjadi kebutuhan masyarakat dimana dengan adanya kesadaran masyarakat untuk semakin hidup lebih sehat terbentuklah Green brand image terhadap produk yang digunakan akan mewujudkan Brand loyalty. Penelitian ini akan menguji dan menganalisis pengaruh Green brand image terhadap Brand loyalty melalui Green satisfaction pada konsumen konsumen produk AC Panasonic pada 100 responden di 5 Kecamatan di Batam. Analisis data menggunakan Path dan hasilnya menyatakan bahwa Green brand image berpengaruh langsung dan tidak langsung terhadap Brand loyalty melalui Green satisfaction. Kata kunci: Green brand image, Brand loyalty, dan Green satisfaction
THE INFLUENCE OF WORK FACILITIES, JOB PLACEMENT, AND WORK PRESSURE ON PERFORMANCE THROUGH WORK MOTIVATION AS AN INTERVENING VARIABLE IN THE WORK UNIT OF SPECIAL ANTI-TERROR DETACHMENT 88 AT POLRI MABES Ervindo Maulana; Bambang Satriawan; Muammar Khaddafi; Diana Titik Windayati; Fatahurrazak Fatahurrazak
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 6 (2022): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i6.475

Abstract

Every organization is often faced with problems regarding the performance of its personnel. Every leader in a work unit will always try to ensure that every activity carried out achieves maximum results and is carried out effectively and efficiently. In order to achieve the desired level of effectiveness and efficiency, the work unit must have a good work system or have good performance. Therefore, the performance of personnel is very dependent on the good or bad performance of the organization. Where the performance of an organization depends on the performance of its personnel which is the motor for the running of the work unit. The purpose of this study was to analyze the influence of work facilities, work placements, and work pressure on performance through work motivation as an intervening variable in the Special Detachment 88 Anti-Terror Unit of the National Police at the National Police Headquarters with a total of 350 personnel. Sampling in this study amounted to 188 samples. In this study, the sampling technique used was proportional sampling using the Slovin formula. The research method uses an associative method with a quantitative approach with analysis of Partial Least Square (PLS) analysis techniques with the SmartPLS Version 4.0 program. The results of this study state that the work facility variable has a positive and significant effect on performance. The work placement variable has a positive and insignificant effect on performance. The work pressure variable has a positive and significant effect on performance. Work motivation variable has a positive and significant effect on performance. The work facility variable has a positive and significant effect on work motivation. The work placement variable has a positive and significant effect on work motivation. The work pressure variable has a positive and insignificant effect on work motivation. Work motivation variable is able to mediate the effect of work facilities on performance. The work motivation variable is able to mediate the effect of work placement on performance. The work motivation variable has not been able to mediate the effect of work pressure on performance. The work pressure variable has a positive and insignificant effect on work motivation. Work motivation variable is able to mediate the effect of work facilities on performance. The work motivation variable is able to mediate the effect of work placement on performance. The work motivation variable has not been able to mediate the effect of work pressure on performance. The work pressure variable has a positive and insignificant effect on work motivation. Work motivation variable is able to mediate the effect of work facilities on performance. The work motivation variable is able to mediate the effect of work placement on performance. The work motivation variable has not been able to mediate the effect of work pressure on performance.
THE INFLUENCE OF SELF EFFICACY, JOB INSECURITY, AND JOB DEVELOPMENT ON JOB SATISFACTION THROUGH JOB MOTIVATION AS AN INTERVENING VARIABLE AT PT. BEAUTIFUL FASHION SWAKARYA, TANJUNGPINANG CITY Fanny Hidayati Eka Putri; Bambang Satriawan; M.Gita Indrawan; Diana Titik Windayati; Fatahurrazak Fatahurrazak
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 6 (2022): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i6.477

Abstract

A person's efficacy determines how much effort is expended and how the individual survives in the face of obstacles. The stronger the perception of self-efficacy, the more active and diligent the efforts. When faced with difficulties, the individual has great doubts about his ability to reduce his efforts or give up altogether. The purpose of this study was to analyze the effect of self-efficacy, job insecurity, and job development on job satisfaction through job motivation at PT. Tanjungpinang Beautiful Fashion Swakarya totaling 132 people. The sample used in this study is the entire population of 132 employees of PT. Beautiful DIY Clothing Tanjungpinang. In this study, the sampling technique used was nonprobability sampling with the technique taken, namely saturated sampling (census). The research method uses an associative method with a quantitative approach with analysis of Partial Least Square (PLS) analysis techniques with the SmartPLS Version 4.0 program. The results of this study state that the variable self-efficacy has a positive and significant effect on job satisfaction. The job insecurity variable has a positive and significant effect on job satisfaction. The job development variable has a positive and significant effect on job satisfaction. The job motivation variable has a positive and significant effect on job satisfaction. The self-efficacy variable has a positive and significant effect on job motivation. The job insecurity variable has a positive and significant effect on job motivation. The job development variable has a positive and insignificant effect on job motivation. The job motivation variable is able to mediate the effect of self-efficacy on job satisfaction. The job motivation variable has not been able to mediate the effect of job insecurity on job satisfaction. The job motivation variable has not been able to mediate the effect of job development on job satisfaction.
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, EMPLOYEE ENGAGEMENT, AND WORK ENVIRONMENT, ON THE PERFORMANCE OF EMPLOYEES WITH WORK DISCIPLINE AS INTERVENING AT THE GENERAL BUREAU OF THE REGIONAL SECRETARIAT OF RIAU ISLANDS PROVINCE Atik Atik; Indrayani Indrayani; Muammar Khaddafi; Diana Titik Windayati
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 1 (2023): January
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i1.486

Abstract

This study aims to determine the effect of transformational leadership, employee engagement, and work environment on the performance of employees with work discipline as an intervening variable at the General Bureau of the Regional Secretariat of the Riau Archipelago Province. The research method used is a descriptive method with a quantitative approach. This descriptive method involves collecting data to test hypotheses or answer questions about people's opinions on an issue or topic. Data collection was carried out using a questionnaire instrument which was distributed to 112 respondents. Data analysis was carried out using the Partial Least Square (PLS) method using SmartPLS version 4 software. Transformational leadership influences employee work discipline. Transformational leadership influences employee work performance. Employee Engagement has no significant effect on work discipline. Employee Engagement has no significant effect on employee performance. The work environment affects the work discipline of employees. Work environment has no significant effect on employee performance. Work discipline affects employee performance. The work discipline variable is able to mediate the effect of transformational leadership on performance. The work discipline variable is not able to mediate the influence between Employee Engagement on Employee Performance. The work discipline variable is unable to mediate the influence of the work environment on employee performance. The work environment affects the work discipline of employees. Work environment has no significant effect on employee performance. Work discipline affects employee performance. The work discipline variable is able to mediate the effect of transformational leadership on performance. The work discipline variable is not able to mediate the influence between Employee Engagement on Employee Performance. The work discipline variable is unable to mediate the influence of the work environment on employee performance. The work environment affects the work discipline of employees. Work environment has no significant effect on employee performance. Work discipline affects employee performance. The work discipline variable is able to mediate the effect of transformational leadership on performance. The work discipline variable is not able to mediate the influence between Employee Engagement on Employee Performance. The work discipline variable is unable to mediate the influence of the work environment on employee performance. The work discipline variable is not able to mediate the influence between Employee Engagement on Employee Performance. The work discipline variable is unable to mediate the influence of the work environment on employee performance. The work discipline variable is not able to mediate the influence between Employee Engagement on Employee Performance. The work discipline variable is unable to mediate the influence of the work environment on employee performance.
THE EFFECT OF LEADERSHIP STYLE, MOTIVATION, REWARD AND PUNISHMENT ON LOYALTY WITH JOB SATISFACTION AS INTERVENING VARIABLE ON EMPLOYEES OF PT. TELEKOMUNIKASI SELULAR SUMATRA, CENTRAL PART Suherti Suherti; Indrayani Indrayani; Muammar Khaddafi; Diana Titik Windayati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 1 No. 11 (2022): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v1i11.67

Abstract

The purpose of this study is to analyze the influence of leadership style, motivation, reward and punishment on loyalty, analyze the influence of leadership style, motivation, reward and punishment, and job satisfaction on loyalty, analyze the direct and indirect effects of leadership style, motivation, reward and punishment simultaneously. and partially have a significant effect on loyalty with job satisfaction. The population in this study were 163 employees of PT. Central Sumatra Cellular Telecommunications. In this study, the sampling technique used is non-probability sampling with the technique taken is saturated sampling (census). The data collection technique in this research is to provide or distribute a list of questions or what is called a questionnaire. The sampling method used in this study is a non-probability method. The results showed that leadership style, motivation, reward and punishment had a significant effect on loyalty, and the results showed that leadership style, motivation, reward and punishment, and job satisfaction had a significant effect on loyalty. And the results showed that the leadership style of motivation, reward and punishment on loyalty with job satisfaction as an intervening variable. This study proves that job satisfaction acts as an intervening variable that relates the influence of leadership style, motivation, reward and punishment has a significant effect on loyalty. reward and punishment have a significant effect on loyalty, and the results of the study show that leadership style, motivation, reward and punishment, and job satisfaction have a significant effect on loyalty. And the results showed that the leadership style of motivation, reward and punishment on loyalty with job satisfaction as an intervening variable. This study proves that job satisfaction acts as an intervening variable that links the influence of leadership style, motivation, reward and punishment significantly on loyalty. reward and punishment have a significant effect on loyalty, and the results of the study show that leadership style, motivation, reward and punishment, and job satisfaction have a significant effect on loyalty. And the results showed that the leadership style of motivation, reward and punishment on loyalty with job satisfaction as an intervening variable. This study proves that job satisfaction acts as an intervening variable that relates the influence of leadership style, motivation, reward and punishment has a significant effect on loyalty. And the results showed that the leadership style of motivation, reward and punishment on loyalty with job satisfaction as an intervening variable. This study proves that job satisfaction acts as an intervening variable that relates the influence of leadership style, motivation, reward and punishment has a significant effect on loyalty. And the results showed that the leadership style of motivation, reward and punishment on loyalty with job satisfaction as an intervening variable. This study proves that job satisfaction acts as an intervening variable that relates the influence of leadership style, motivation, reward and punishment has a significant effect on loyalty
THE EFFECT OF TRAINING, MOTIVATION AND COMPENSATION ON EMPLOYEE EFFECTIVENESS THROUGH JOB SATISFACTION AT PORT OFFICES AND PORT AUTHORITIES CLASS III KIJANG Abd. Rachman; Chablullah Wibisono; Muammar Khaddafi; Diana Titik
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 1 No. 12 (2022): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v1i12.71

Abstract

The purpose of this study was to determine and analyze the effect of training, motivation and compensation on the effectiveness of employees' work through job satisfaction. The method used in this research is a causal model survey method, data collection using a questionnaire and distributed to 120 respondents. Statistical data analysis using SEM-PLS (Structural Equation Modeling-Partial Least Square) and using path analysis to examine the pattern of relationships that reveal the influence of variables on other variables, both direct and indirect effects. The results in the study indicate that training directly has no significant effect on the effectiveness of employees' work with p-values of 0.587> 0.05,
THE EFFECT OF INTERPERSONAL COMMUNICATION, WORKLOAD AND WORK ENVIRONMENT ON WORK EFFECTIVENESS AND ORGANIZATIONAL COMMITMENTS AS INTERVENING VARIABLES IN THE REGIONAL SECRETARY OFFICE IN BINTAN DISTRICT Hendrik Caros Nugraha; Chablullah Wibisono; Muhammar Khaddafi; Diana Titik Windayati; Fatahurrazak Fatahurrazak
MORFAI JOURNAL Vol. 2 No. 3 (2022): October
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v2i3.429

Abstract

This study aims to analyze the effect of interpersonal communication, workload and work environment on work effectiveness and organizational commitment as intervening variables at the Regional Secretariat Office in Bintan Regency. The research method uses a quantitative approach with a causal design. The population of this study was all employees at the Regional Secretariat Office in Bintan Regency, with a total of 133 people. In this study, the sampling technique was non-probability sampling with the Saturated Sampling (Census) technique with a total sampling of 133 people. Data collection techniques using questionnaires and documentation. Data analysis using SEM analysis with PLS.The results of the study are as follows: (1) The effect of Interpersonal Communication on Work Effectiveness is positive and significant. (2) The effect of workload on work effectiveness is positive and not significant. (3) The influence of the work environment on work effectiveness is positive and significant. (4) The effect of Organizational Commitment on Work Effectiveness is positive and significant. (5) The effect of Interpersonal Communication on Organizational Commitment is positive and significant. (6) The effect of workload on organizational commitment is positive and significant. (7) The effect of work environment on organizational commitment is positive and significant. (8) The effect of Interpersonal Communication on Work Effectiveness variable with Organizational Commitment as an intervening variable is positive and significant. (9) The effect of Workload on Work Effectiveness variable with Organizational Commitment as an intervening variable is positive and significant. (10) The effect of Work Environment on Work Effectiveness variable with Organizational Commitment as an intervening variable is positive and not significant.
THE EFFECT OF MOTIVATION,WORK ENVIRONMENT AND LEADERSHIPETYLE ON WORK ACHIEVEMENT THROUGH THE PERFOMANCE OF MEMBERS OF THE TRAFFIC DIRECTORATE RIAU ISLANDS POLDA Riki Iswoyo; Indrayani; Muammar Khaddafi; Diana Titik
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology Vol. 2 No. 1 (2022): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i1.107

Abstract

Based on the Preamble of the 1945 Constitution, it has been clearly stated that the purpose of the Republic of Indonesia is to protect the entire Indonesian nation and all of Indonesia's bloodshed, promote public welfare, educate the nation's life, implement world order based on freedom, eternal peace and social justice. The police have an important role in the state order, where the role of the police is to assist the state in enforcing the regulations contained in the law. One of the rules enforced by the police is the rules in traffic, considering that the mobilization of people with vehicles is increasing rapidly, the greater the conflicts that occur in the world of traffic. This also applies to the Riau Islands Regional Police which is under the auspices of the Riau Islands Police Traffic Directorate.
INFLUENCE OF QUALITY OF WORK LIFE, WORK LIFE BALANCE AND EMPLOYEE ENGAGEMENTON PERFORMANCE THROUGH PERSON ORGANIZATION FITEMPLOYEE AT PLANNING AGENCY RESEARCH DEVELOPMENT AND DEVELOPMENT OF TANJUNGPINANG CITY Sheptya Y.Putri; Indrayani; Muammar Khaddafi; Diana Titik Windayati
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 1 (2023): January
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i1.590

Abstract

In this study, researchers used mixed methods research (Qualitative and Quantitative) with the subject being all ASNs in the Research and Development Planning Agency for the City of Tanjungpinang, totaling 120 people. The data collection method used was distributing questionnaires to employees who were the research subjects. The discussion in this chapter is the result of a field study to obtain questionnaire answer data that measures 5 (five) main variables in this study, namely Quality of Work Life, Work Life Balance, Employee Engagement, Performance and Person Organizational Fit. Data analysis with parametric and non-parametric statistics using SEM-PLS (Structural Equation Modeling Partial Least Square) regarding research variables, instrument tests, normality tests, hypothesis testing and discussion of the results of hypothesis testing and path analysis. This study uses path analysis (Path Analysis) to examine the pattern of relationships that reveal the effect of a variable or set of variables on other variables, both direct and indirect effects. Calculation of the path coefficient in this study was assisted by Smart PLS Ver 3.0. To find out the direct and indirect effects between variables, it can be seen from the calculation of the path coefficient and to find out the significance.