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All Journal Jurnal Manajemen Bisnis Eka Prasetya Outline Journal of Management and Accounting PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya
Dedy Lazuardi
STIE Eka Prasetya
Humanities Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Analysis of Efforts to Increase Customer Loyalty in Improving Brand Trust, Marketing Communication Strategies and Product Diversity Dedy Lazuardi
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.955 KB) | DOI: 10.47663/jmbep.v7i2.198

Abstract

This study aims to determine the effect of Brand Trust, Marketing Communication Strategies and Product Diversity on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. The population in this study are customers of PT. Jaya Abadi Chandra Kartika Medan totaling 137 respondents. The technique of determining the number of samples used in this study is Slovin formula and totaling 102 respondents. The results of the research analysis show that Brand Trust, Marketing Communication Strategies and Product Diversity partially have a positive and significant effect on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. The results showed that Brand Trust, Marketing Communication Strategies and Product Diversity simultaneously have a positive and significant effect on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. The results of this study are supported by the value of R square (R2) which means Brand Trust, Marketing Communication Strategies and Product Diversity have an effect on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. While the remaining is effected by other factors originating from outside this research model such as brand image, promotion, and location.
The Analysis of The Influence of Digital Marketing and Product Diversity on The Success of E-Commerce Business Dedy Lazuardi; Muammar Rinaldi; Shinta Shinta
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.132

Abstract

This research examines the factors influencing the success of e-commerce, focusing on Digital Marketing and Product Diversity as independent variables. The study takes place at RADATIME, an e-commerce store in Medan that specializes in selling watches. Digital Marketing and Product Diversity were chosen due to their significant impact on Business Success, which is measured through indicators such as Competitiveness, Business Competence, and Business Ethics. A quantitative method was employed, involving the distribution of questionnaires to 96 RADATIME customers randomly selected from a total of 2,371 customers in 2022 (with a 10% margin of error). The analysis reveals that Business Success = 2.250 + 0.506 Digital Marketing + 0.587 Product Diversity + e, indicating a positive and significant influence from both variables. The t-test results for Digital Marketing (t-value = 6.433, significance level = 0.000) and Product Diversity (t-value = 5.003, significance level = 0.000) support this finding. Additionally, the F-test indicates a significant simultaneous effect of both variables (F-value = 126.747, significance level = 0.000). The coefficient of determination (R2 = 0.732 or 73.2%) demonstrates that 73.2% of Business Success can be explained by Digital Marketing and Product Diversity, while the remaining 26.8% is attributed to unexplored variables. Future research should consider incorporating or replacing independent variables with greater influence.
Company Purchase Decision Improvement Strategy Ihdina Gustina; Dedy Lazuardi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.30

Abstract

This study aims to determine the effect of the Marketing Strategy on Purchasing Decisions at PT Pratama Mandiri Sakti. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, normally data obtained in the form of number or numbers. Data source are primary and secondary data . The result of analysis show that market segmentation and targeting has a significant and positive influence on PT. Pratama Mandiri Witness purchasing decisions based on the result of the partial hyphotesis test. The result showed that market segmentation and targeting had a significant effect on the PT. Pratama Mandiri Witness purchasing decisions and the remaining is influenced by other variables which was not examined.
Peran Customer Service Dalam Meningkatkan Pelayanan Kepada Pengunjung Di Desa Pematang Johar Dedy Lazuardi; Putri Wahyuni; Edwin Sugesti Nasution; Vina; Pretty Elfrida Sirait
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 1 No 2 (2022): Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v1i2.273

Abstract

Desa Pematang Johar merupakan destinasi wisata yang memberikanpanorama alam persawahan yang menjadikan desa wisata alam dan edukasi. Kegiatan Pengabdian pada Masyarakat telah dilakukan oleh Dosen-dosenSTIE Eka Prasetya pada 16 Juli 2022 secara langsung. Adapun tema kegiatan adalah Peran Customer Service dalam Meningkatkan Pelayanan kepada Pengunjung di Desa Pematang Johar. Kegiatan ini berjalan dengan lancar dan keberhasilan kegiatan ini terlihat dengan banyaknya pertanyaan yang diajukan.
Co-Authors Edwin Sugesti Nasution Ihdina Gustina Muammar Rinaldi Pretty Elfrida Sirait Putri Wahyuni Shinta Shinta Vina