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All Journal EXPERT: Jurnal Manajemen Sistem Informasi dan Teknologi JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Jurnal Sisfokom (Sistem Informasi dan Komputer) Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Sisfotek Global Community Development Journal: Jurnal Pengabdian Masyarakat Teknomatika (Jurnal Teknologi dan Informatika) E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Sisfotek Global Jurnal Ilmiah IT CIDA : Diseminasi Teknologi Informasi Dulang: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimastek (Pengabdian Masyarakat Berbasis Teknologi) Bhinneka Tunggal Ika: Jurnal Pengabdian Kepada Masyarakat
Ari Amir Alkodri
ISB Atma Luhur
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Marketing Mix Terhadap Kepuasan Dan Loyalitas Konsumen Generasi Muda R.Ferry Bakti Atmaja; Seno Hadi Saputro; R. Burham Isnanto; Ari Amir Alkodri
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i2.326

Abstract

The younger generation is increasingly playing an important role in many areas of life in line with the development of science and technology. In the economic field, youth has played a role as an economic driver, both as a businessman and as a potential target market for company owners. By understanding the right marketing strategy according to the character of this segment, the company will be able to gain increased market share and long-term profits. This research is a quantitative study intending to find the effect of the marketing mix strategy consisting of Product, Price, Place, Promotion, People, Process and Physical Evidence on customer satisfaction and loyalty in the culinary field. Data was collected using a questionnaire technique and analyzed through Moderated Regression Analysis. The results of this study are that Promotion has an effect of 0.374 on loyalty, People has an effect of 0.172 and Place has an effect of 0.240 while other factors cannot be proven to have an effect. The Satisfaction variable is only able to mediate and strengthen the influence on the People factor
Pelatihan Bisnis Model Dan Market Riset Bagi Generasi Muda Babel Inovatif Ferry Bakti; Ari Amir Alkodri; Agus Dendi Rachmansyah; Burham Isnanto
Bhinneka Tunggal Ika : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2024): Jurnal Bhinneka Tunggal Ika: Jurnal Pengabdian Kepada Masyarakat
Publisher : Rifa Institute

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Abstract

Pemahaman mengenai konsep bisnis diperlukan untuk dapat bertahan pada masa perkembangan teknologi yang semakin kompleks mempengaruhi berbagai bidang saat ini. Keterbatasan pemahaman mengenai model bisnis dapat berakibat fatal terhadap bisnis seperti ketidakmampuan untuk memenuhi kebutuhan pelanggan secara efisien dan kurang mampu beradaptasi terhadap perubahan. Sebagai calon pewirausaha, generasi muda juga perlu untuk memahami model bisnis agar terhinda dari dampak negative berbisnis. Kegiatan program pelatihan ini bertujuan untuk lebih meningkatkan pengetahuan dan mempersiapkan generasi muda menjadi pewirausaha handal dan inovatif. Melalui pelatihan ini didapatkan berbagai ide potensial dan merupakan sarana untuk saling bertukar pemahaman.
Co-Authors Aditia, Gita Agus Dendi Rachmansyah Agus Dendi Rachmatsyah Agus Dendi Rachmatsyah Agus Dendi Rachmatsyah Andreani Andreani Anisah Bambang Adi Winoto Bambang Adiwinoto Benny Wijaya Burham Isnanto Burham Isnanto Burham Isnanto Burham Isnanto Burham Isnanto Farid Chrisna Putra, Rendy Rian Dendi Rachmatsyah, Agus Elly Yanuarti Elly Yanuarti Ellya Helmud Ellya Helmud Ferry Bakti Ferry Bakti Atmaja Ferry Bakti Atmaja Fitriyani . Gita Aditia Irwan Prayudi Isnanto, Burham Liliany Candra Liza Fahreni Marini Marini Marini Marini Maxrizal Muhammad Hamdan R Burham Isnanto R Ferry Bakti Atmaja R. Burham Isnanto R.Ferry Bakti Atmaja Risky Maulana Riyan Nugraha Sarwindah Sarwindah Sarwindah Sarwindah Seno Hadi Saputro Sujono Sujono Sujono Sujono Sujono, Sujono Supardi Supardi Supardi Supardi Supardi Tri Sugihartono WISHNU ARIBOWO PROBONEGORO Yudhi Rudini Yulita Yulita Yurindra Yurindra