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All Journal Ekonomi Bisnis UG Journal Ultima Management : Jurnal Ilmu Manajemen Ilomata International Journal of Social Science MANAJEMEN Seminar Nasional Teknologi dan Multidisiplin Ilmu
Lies Handrijaningsih
Universitas Gunadarma
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : MANAJEMEN

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PERANCANGAN CORPORATE IDENTITY UNTUK MENINGKATKAN BRAND IMAGE PERUSAHAAN Santi Widiastuti; Jennie Kusumaningrum; Lies handrijaningsih
MANAJEMEN Vol 2 No 2 (2022): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i2.181

Abstract

Raja Teh is a company that provides processed tea leaf products in the form of packaged ready-to-serve drinks and quality dips in Jepara Regency. The existence of Raja Teh with the empowerment of 25 employees who come from residents around the factory which was established in 2005 has the potential to be developed especially with the phenomenon of lifestyle consumption of tea drinks in today's society which is more practical, One of the efforts to branding Raja Teh's company image is through attribute design corporate identity that is able to represent a reflection of the company's vision and mission so that it is better known to the wider community.
Co-Authors Angga Putri Ekanova Angga Putri Ekanova Anisah Anisah Bagasadi Syabani Wibisono Desti Dirnaeni Izdihar Adinda Dwi Amany Jennie Kusumaningrum Santi Widiastuti Septi Mariani Tisa Ramadhani Septi Mariani TR Septi Mariani, Septi Sri Hermawati Titi Nugraheni