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All Journal Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JMK Jurnal Manajemen dan Kewirausahaan Implementasi Manajemen & Kewirausahaan EBISMEN Jurnal Ekonomi Bisnis dan Manajemen Journal Islamic Business and Entrepreneurship / JIBE Optimal: Jurnal Ekonomi dan Manajemen Journal of Management and Social Sciences Journal of Creative Student Research Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Ilmu Manajemen Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Student Research Journal Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Akuntansi: Jurnal Riset Ilmu Akuntansi Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Zaenul Muttaqien
Universitas Islam Kadiiri
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : Journal of Creative Student Research

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Pengaruh Kualitas Pelayanan, Keragaman Produk, Dan Suasana Café Terhadap Kepuasan Konsumen Di Akar Coffee Wates Rizki Winda Puspita Sari; Edi Murdiyanto; Zaenul Muttaqien
Journal of Creative Student Research Vol. 1 No. 5 (2023): Oktober : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i5.2675

Abstract

A form of strategy to influence consumer satisfaction can be done by providing good quality service. Consumers feel that what they want will be served responsively, besides this, the variety of products available will fulfill consumers' taste desires. A comfortable cafe atmosphere can make consumers feel satisfied and want to make repeat purchases. The aim of this research is to determine the influence of service quality, product diversity and cafe atmosphere on consumer satisfaction at Akar Coffee Wates. This research uses a quantitative approach with a sample of 112 respondents. From the results of the t test, service quality has a significant effect on consumer satisfaction with a sig value of 0.000 < 0.05, so H0 rejected and Ha accepted. Then product diversity has a significant effect on consumer satisfaction with a sig value of 0.000 < 0.05, so H0 rejected and Ha accepted. And the atmosphere of the cafe has a significant effect on consumer satisfaction with a sig value. 0.000 < 0.05 then H0 rejected and Ha accepted. In the F test results, a Sig value of 0.000 <0.05 is obtained, so H0 rejected and Ha accepted, meaning that service quality, product diversity and cafe atmosphere simultaneously influence consumer satisfaction at Akar Coffee Wates.
Co-Authors Achmad Nizar Zulmy Allail Niken Suciani Allail Niken Suciani Anita Sumelvia Dewi ANITA SUMELVIA DEWI Ardhea Kusumawati Cindy Wahyu Valentine Dina Anisya Edi Murdiyanto Edy Suwasono Edy Suwasono Eka Hadiwijaya ERWIN SYAHPUTRA Heru Sutapa Ilham Kriswanda Imawan Irine Fauziah Putri Jatmiko, Udik Kukuh Hardianto Mohammad Iqbal Abidin Nadya Angel Berliana Nova Puspitaningrum Nuril Aulia Munawaroh Palupi Dwi Novita Sari Rahmad Haidar Rizki Winda Puspita Sari Robby Pradika Putra Srikalimah, Srikalimah Suseno Hendratmoko Suseno Hendratmoko Trisnia Widuri Trisnia Widuri Wildan Diky Fathoni Yesi Kusuma Sari