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All Journal Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JMK Jurnal Manajemen dan Kewirausahaan Implementasi Manajemen & Kewirausahaan EBISMEN Jurnal Ekonomi Bisnis dan Manajemen Journal Islamic Business and Entrepreneurship / JIBE Optimal: Jurnal Ekonomi dan Manajemen Journal of Management and Social Sciences Journal of Creative Student Research Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Ilmu Manajemen Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Student Research Journal Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Akuntansi: Jurnal Riset Ilmu Akuntansi Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Zaenul Muttaqien
Universitas Islam Kadiiri
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis

 1 
Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga Dan Lokasi Terhadap Keputusan Pembelian Di Soto Ayam Pak No Bok Ijo Bok Ijo Kediri Eka Hadiwijaya; Zaenul Muttaqien; Udik Jatmiko
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 1 No. 4 (2023): November : DINAMIKA PUBLIK
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v1i4.428

Abstract

This study discusses product quality, service quality, price and location on purchasing decisions at “Soto Ayam Pak No Bok Ijo Bok ijo Kediri”, this study aims to determine the results of the influence of product quality, service quality, price and location on purchasing decisions at “Soto Ayam Pak No Bok Ijo Bok ijo Kediri”. The method used in this study is a quantitative descriptive method. Data collection techniques in this study used primary data (observation, interviews, questionnaires) and secondary (literary study). Sampling in this study used the Accidental Sampling technique which took respondents as a sample based on coincidence, that is, anyone who met the researcher by chance could be used as a sample if the person he met was suitable as a data source. Total population in this study ± 1500 people and a sample of 94 people. Data processing in this study is using validity test, reliability test, classical assumption test, multiple linear regression, coefficient of determination (R2). The result of this research is product quality has an influence on purchasing decisions with a significant value of 0 < 0.05. Service quality has no relationship to purchasing decisions with a significant value of 0.09 > 0.05. Price has a relationship with purchasing decisions with a significant value of 0.008 <0.05. Location has no relationship to purchasing decisions with a significant value of 0.091 > 0.05.
Co-Authors Achmad Nizar Zulmy Allail Niken Suciani Allail Niken Suciani ANITA SUMELVIA DEWI Anita Sumelvia Dewi Ardhea Kusumawati Cindy Wahyu Valentine Dina Anisya Edi Murdiyanto Edy Suwasono Edy Suwasono Eka Hadiwijaya ERWIN SYAHPUTRA Heru Sutapa Ilham Kriswanda Imawan Irine Fauziah Putri Jatmiko, Udik Kukuh Hardianto Mohammad Iqbal Abidin Nadya Angel Berliana Nova Puspitaningrum Nuril Aulia Munawaroh Palupi Dwi Novita Sari Rahmad Haidar Rizki Winda Puspita Sari Robby Pradika Putra Srikalimah, Srikalimah Suseno Hendratmoko Suseno Hendratmoko Trisnia Widuri Trisnia Widuri Wildan Diky Fathoni Yesi Kusuma Sari