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All Journal Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JMK Jurnal Manajemen dan Kewirausahaan Implementasi Manajemen & Kewirausahaan EBISMEN Jurnal Ekonomi Bisnis dan Manajemen Journal Islamic Business and Entrepreneurship / JIBE Optimal: Jurnal Ekonomi dan Manajemen Journal of Management and Social Sciences Journal of Creative Student Research Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Ilmu Manajemen Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Student Research Journal Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Akuntansi: Jurnal Riset Ilmu Akuntansi Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Zaenul Muttaqien
Universitas Islam Kadiiri
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : Jurnal Bisnis dan Manajemen

 1 
PENGARUH SERVICE QUALITY TERHADAP BRAND LOYALTY MELALUI MEDIASI BRAND SATISFACTION DAN BRAND TRUST Zaenul Muttaqien
Jurnal Bisnis dan Manajemen Vol 4, No 1 (2017): Jurnal Bisnis dan Manajemen Volume 4 Nomor 1 Tahun 2017
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.367 KB) | DOI: 10.26905/jbm.v4i1.1717

Abstract

The research aims examine and analyze the effect of service quality on brand satisfaction, brand trust,and brand loyalty, the research also examine and analyze effect of service quality on brand loyalty by mediate of brand satisfaction and  brand trust. This type of research is explanatory research while collecting primary data through distribution of questionnaires to jamaah in PT.Al Madinna Mutiara Sunnah Kediri as many as  123 jamaah. Sampling technique used is the stratified proportionate random sampling. In this case, the independent variable is service quality, as well as an intervening variable are brand satisfaction and brand trust. While the dependent variable is brand loyalty. The data has been collected then analyzed by using analysis of PLS (Partial Least Square). The results obtained are service quality has effect on brand satisfaction, service quality has effect on brand trust, service quality has no effect on brand loyalty, service quality has effect on brand loyalty by mediate of brand satisfaction, service quality has effect on brand loyalty by mediate of brand trust, brand satisfaction has effect on brand loyalty, brand trust effect on brand loyalty DOI : https://doi.org/10.26905/jbm.v4i1.1717
Co-Authors Achmad Nizar Zulmy Allail Niken Suciani Allail Niken Suciani Anita Sumelvia Dewi ANITA SUMELVIA DEWI Ardhea Kusumawati Cindy Wahyu Valentine Dina Anisya Edi Murdiyanto Edy Suwasono Edy Suwasono Eka Hadiwijaya ERWIN SYAHPUTRA Heru Sutapa Ilham Kriswanda Imawan Irine Fauziah Putri Jatmiko, Udik Kukuh Hardianto Mohammad Iqbal Abidin Nadya Angel Berliana Nova Puspitaningrum Nuril Aulia Munawaroh Palupi Dwi Novita Sari Rahmad Haidar Rizki Winda Puspita Sari Robby Pradika Putra Srikalimah, Srikalimah Suseno Hendratmoko Suseno Hendratmoko Trisnia Widuri Trisnia Widuri Wildan Diky Fathoni Yesi Kusuma Sari