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All Journal International Journal of Digital Entrepreneurship and Business (IDEB)
Safirah Ramadhaniati
STIE Jakarta International College
Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Effect of Service Quality and Price on Customer Satisfaction Safirah Ramadhaniati; Evi Susanti; Arjuna Wiwaha; Isthi Wahyuning Tyas
International Journal of Digital Entrepreneurship and Business Vol 1 No 1 (2020): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v1i1.20

Abstract

The determinants of customer satisfaction are service quality and price. Therefore, this study aimed to determine the effects of service quality and price on customer satisfaction. This research was conducted at a Forwarding Company, with a total sample of 78 respondents. Meanwhile, the data analysis method used was descriptive and multiple linear regression using SPSS 25. The results showed that service quality and price has a significant effect on customer satisfaction with a determination coefficient of 50%. Meanwhile, the remaining 50% is influenced by other variables, which have been widely studied. However, research in forwarding service companies is rarely conducted.
Co-Authors Arjuna Wiwaha Evi Susanti Isthi Wahyuning Tyas