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Effect of Service Quality and Price on Customer Satisfaction Safirah Ramadhaniati; Evi Susanti; Arjuna Wiwaha; Isthi Wahyuning Tyas
International Journal of Digital Entrepreneurship and Business Vol 1 No 1 (2020): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v1i1.20

Abstract

The determinants of customer satisfaction are service quality and price. Therefore, this study aimed to determine the effects of service quality and price on customer satisfaction. This research was conducted at a Forwarding Company, with a total sample of 78 respondents. Meanwhile, the data analysis method used was descriptive and multiple linear regression using SPSS 25. The results showed that service quality and price has a significant effect on customer satisfaction with a determination coefficient of 50%. Meanwhile, the remaining 50% is influenced by other variables, which have been widely studied. However, research in forwarding service companies is rarely conducted.
The Effect of Country of Origin and Product Quality on Purchase Intention: Case of Huawei Smartphones Arjuna Wiwaha; Hendri Budiyanto
International Journal of Digital Entrepreneurship and Business Vol 2 No 1 (2021): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v2i1.27

Abstract

This study aimed to discuss and determine the influence of Country of Origin and Product Quality on Purchase Intention for Huawei Smartphones. The research was conducted in a smartphone retail company at PT. Erafone Artha Retailindo, a branch of Roxy Mas. The research method used is library research by literature studies, scientific journals, and reports. Field research was done by collecting data from research objects through observation, interviews, and questionnaires. The data was collected from 140 visitors, who had not purchased at the Erafone branch in Roxy Mas. The valid sample used in this study amounted to 100 people. To process and analyze the data, this research used SPSS version 25. Based on the results, Country of Origin and Product Quality have a positive and significant effect either partially or simultaneously by 64.4%, on Huawei Smartphone Purchase Intention; the remaining 35.6% is influenced by other factors not covered in this study.
Kepuasan Pengguna Aplikasi Pembayaran online ditinjau dari Kemudahan Penggunaan dan Pengalaman Berbelanja Nuryani; Arjuna Wiwaha; Wenny Chandra Mandagie
International Journal of Digital Entrepreneurship and Business Vol 3 No 1 (2022): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v3i1.73

Abstract

The Indonesian demand for online payment services keeps rising steadily. Consequently, various new applications have sprung up, including Sepulsa and OVO. However, the success of companies providing these services largely depends on the user satisfaction factor along with ease of use to determine their shopping experience. This research aimed to determine the effect of ease of use and shopping experience on user satisfaction derived from Sepulsa and OVO online payment applications. The data from a sample size of 105 respondents drawn from Jakarta was collected using questionnaires distributed through Google Form. The data collected was then processed using regression and correlation methods with the help of SPSS 25 software. The results concluded that user satisfaction on Sepulsa and OVO applications was 72.8% jointly shared by the ease of use and shopping experience, while 27.2% is represented by factors/variables, which were not covered in this research. This calls for online payment application companies to improve their services.