Hatane Semuel
Program Manajemen Pemasaran, Fakultaas Ekonomi, Universitas Kristen Petra Jl. Siwalankerto 121-131, Surabaya

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

ANALISA PENGARUH TRANSACTION-SPECIFIC MODEL TERHADAP LOYALITAS KONSUMEN PADA INDUSTRI RESTORAN DI SURABAYA Tanggara, Alvin; Tanto, Amelia; Semuel, Hatane
Jurnal Hospitality dan Manajemen Jasa Vol 2 (2014): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

Penelitian ini dilakukan untuk mengetahui kepuasan konsumen dilihat dari dimensi transaction specific model, yaitu ketanggapan, kualitas produk, harga, dan desain fisik serta pengaruhnya terhadap loyalitas konsumen pada industri restoran di Surabaya yang dikhususkan pada kategori restoran keluarga dengan mengambil sampel sebanyak 200 responden. Penelitian ini merupakan penelitian kuantitatif deskriptif dan kausal yang menggunakan teknik Structural Equation Modelling (SEM) dan sistem Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa kepuasan konsumen dilihat dari ketanggapan kualitas produk, harga dan desain fisik memberikan pengaruh signifikan terhadap loyalitas konsumen.
ANALISAH PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN HERBS SPA Yunita, Melinda; Semuel, Hatane
Jurnal Hospitality dan Manajemen Jasa Vol 2 (2014): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

Industri spa saat ini sangat berkembang pesat sehingga menyebabkan persaingan antar spa semakin ketat. Hal ini membuat setiap spa berlomba-lomba untuk memberikan pelayanan yang terbaik. Oleh karena itu, setiap spa harus memiliki strategi pemasaran yang baik untuk membedakannya dengan spa yang lain. Salah satu strategi marketing adalah experiential marketing. Dengan menggunakan analisa regresi linier berganda. Hasil dari analisa regresi linier berganda, menunjukan bahwa sense dan act berpengaruh positif dan signifikan, think dan relate berpengaruh positif namun tidak signifikan, sedangkan feel berpengaruh negatif dan tidak signifikan
Factors Affecting the Purchase Intention of Virtual Goods in Mobile Game Clash Royale Limanto, Jeremy; Semuel, Hatane; Adiwijaya, Michael
Petra International Journal of Business Studies Vol 1 No 1 (2018): JUNE 2018
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.1.1.45-56

Abstract

Concerning Indonesia‘s rapid growth of mobile internet usage and also a growing mobile game market, this research aims to analyze the influence of Customer-to-Customer interaction (C2C) towards the purchase intention of virtual goods in a mobile game. It proposes a conceptual model integrating variables that have been studied in previous research on purchase intention, consumer engagement, brand image, and also C2C interaction, the latter of which plays a critical role, but has received less mobile game attention. The conceptual model has been tested using SmartPLS to a database of 200 players in Indonesia. The results show that consumer engagement, brand image is associated with C2C interaction and purchase intention in mobile game Clash Royale.
The Analysis of E-service Quality, Customer Trust, Perceived Value, and Behavioral Intention on Online Transportation in Surabaya Putrianti, Anindya Selviana; Semuel, Hatane
Petra International Journal of Business Studies Vol 1 No 1 (2018): JUNE 2018
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.1.1.1-10

Abstract

The current number of motor vehicles in Indonesia increased very rapidly and impacted the traffic jam. Therefore, it was expected that with the increasing use of public transportation can reduce congestionproblems. Competition in the transportation industry is gotten competitive, so there is an innovation withmobile applications. But to make consumers want to use online transportation applications, companies mustunderstand about consumer behavior. Measurement of behavioral intention is the best way to predictconsumer buying behavior in the future. In this study, we wanted to know the factors that affect thebehavioral intention of online transportation consumers in Surabaya. This research used causal quantitativeresearch method. Based on the results of research conducted on 240 respondents found that e-service quality,trust and perceived value correlated significantly and positively to behavior intention. E-service quality is themost influential factor in building behavior intention compared to the other two factors.
The Effect of Company Performance on Dividend Policy in Manufacturing Companies Kusuma, Onny; Semuel, Hatane
Petra International Journal of Business Studies Vol 2 No 2 (2019): DECEMBER 2019
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.2.2.87-95

Abstract

Companies in managing their finances are always faced with three important issues that are interrelated. The three problems are investment decisions, funding decisions and dividend policy decisions. This study will be focusing on dividend policy decision. Not all companies distribute dividend even when they have high profit/liquidity level or because they need money to pay interest. This study investigates and aim to analyze the effect of company performance to dividend policy in manufacturing companies. Company performance used as variables are: profitability, leverage, and liquidity. The author will analyze the direct effect from profitability, leverage, and liquidity with company dividend policy. After that by using liquidity as moderating variable, the author will analyze wether high liquidity level can strengthen company decision to distribute dividends. The sample for this study are 77 manufacturing industry companies listed on the Indonesia Stock Exchange in 2010-2016 which distributed dividends. Research data is taken from annual financial report data published by the sample companies. The data in this study were processed with the help of SEM smartPLS 3.0 model. This study explains the impact of profitability, leverage, and liquidity factors on dividend policy and wether liquidity can be used to strengthen or weaken the relationship between profitability to dividend policy and leverage to dividend policy.
The Influence of Social Media Advertising on Purchase Intention Through Utilitarian and Hedonic Shopping Motivation: A Study at Beauty Care and Anti-Aging Clinic Service in Surabaya Fernandes, Ervina; Semuel, Hatane; Adiwijaya, Michael
Petra International Journal of Business Studies Vol 3 No 1 (2020): JUNE 2020
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.3.1.23-36

Abstract

This study examines whether online advertising on social media Instagram influences purchase intention through shopping motivation. The study uses causal quantitative research methods with 110 respondents using purposive sampling techniques. The results show that Instagram social media online advertising has a positive effect on buying interest and utilitarian and hedonic shopping motivations for beauty care products and services. Hedonic motivation influences the customer's desire to buy beauty care products and services, but conversely, utilitarian motivation does not affect the interest in buying beauty care products and services. Online advertising can affect utilitarian shopping motivation but does not affect buying interest, while online advertising affects hedonic motivation and then affects customers in buying beauty care at Favourite Beauty Care Surabaya.
Intellectual Capital Disclosure, Information Asymmetry, Cost of Capital, and Firm Value: Empirical Studies on Indonesian Manufacturers Gomes I., Nadya Gomes I.; Semuel, Hatane; D., Devie
Petra International Journal of Business Studies Vol 2 No 1 (2019): JUNE 2019
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.2.1.27-35

Abstract

Signaling theory suggests that when high-quality entities signal their potentials such as intellectual capital to the market, its participants (e.g., investors) re-evaluate their worth and make informed decisions therefrom. This paper examines the consequences of intellectual capital disclosures with respect to firm value, information asymmetry, and cost of capital. Voluntary intellectual capital disclosure (ICD, measured in index) affects firm value (FV, measured in Tobin’s Q) through reducing both information asymmetry (IA, measured in bid-ask spread) and cost of capital (COC, measured in weighted average cost of capital). 67 Indonesian manufacturers were purposively selected whose financial reports published in Indonesian Stock Exchange official website and Bloomberg provide the data for the research. A research model is estimated to the data through a partial least square analysis. Results provides substantial evidence on the positive effect of ICD on FV and negative effect on IA; negative effect of IA on FV; negative effect of COC on FV; and positive effect of IA on COC. On a separate analysis, IA is shown to significantly mediate the relationship between ICD and FV.