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All Journal Competitive Jurnal Akuntansi dan Keuangan EBISMEN Jurnal Ekonomi Bisnis dan Manajemen Asian Journal of Management Analytics Jurnal Publikasi Ilmu Manajemen Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Journal of Management and Creative Business Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Triwikrama: Jurnal Ilmu Sosial Neraca Manajemen, Akuntansi, dan Ekonomi Santri : Jurnal Ekonomi dan Keuangan Islam
Rafikhein Novia Ayuanti
Universitas Islam Kadiri
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH PROMOSI, KUALITAS PELAYANAN, DAN CITRA BANK TERHADAP KEPUASAN NASABAH (Studi Pada Bank Muamalat Cabang Kediri) Mellania Nur S; Edwin Agus B; Rafikhein Novia Ayuanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.702

Abstract

This research aims to determine the influence of promotion, service quality and bank image on customer satisfaction. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to customers of Bank Muamalat Kediri Branch and calculated using the SPSS Version 25 application. Data analysis techniques used included Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test , and Test of the Coefficient of Determination R2. In the validity test, it is known that all statement items on the variables (X1, X2, X3 and Y) have a significance value of 0.000 < 0.05, so that each variable is declared valid. Then in the reliability test it was discovered that each variable had a Cronbach's Alpha value > 0.60, so the variable was declared reliable. Furthermore, in the t test it is known that all variables (promotion, service quality and bank image) have positive values ​​and the significance is <0.05 so that it is stated that they partially have a significant effect on customer satisfaction. Then in the F test it is known that the Sig value. for all variables together it is 0.000 < 0.05 and the value of Fcount > Ftable is 0.7,597 > 2.49, it can be concluded that the variables promotion, service quality and bank image simultaneously affect customer satisfaction at Bank Mamalat Kediri Branch .
Strategi Promosi Pemasaran Ikan Koi Di CV. Agra Koi Farm Blitar Ardhi Hendra Westya; Moch. Saleh Udin; Rafikhein Novia Ayuanti
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 1 No. 6 (2023): Desember : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v1i6.108

Abstract

The main problem in this research is how to implement the marketing promotion strategy for koi fish by CV. Agra Koi Farm Blitar uses SWOT Analysis, aiming to find out and describe the right promotional strategy using SWOT Analysis. This can be seen from the lack of activity or promotional activities carried out by CV. Agra Koi Farm Blitar and many competitors in the same business field. The type of research used is qualitative research. The data collection techniques used were observation, documentation, interviews and literature study. The instruments in this research are the researcher himself, interview guidelines, documentation and field notes. The analysis technique used is SWOT Analysis using the SWOT Matrix. Based on the results of the IFAS and EFAS matrix analysis, it is proven that the strength value is greater than the weakness value, namely with a difference of (+) 0.56. Meanwhile, the opportunities value is greater than the threats value, namely with a difference of (+) 0.77. The SWOT diagram shows that the shaded area is in quadrant I. The strategy that must be implemented in this condition is to support aggressive growth policies (Grow Oriented Strategy). Under these conditions, the most appropriate strategy was implemented by CV. Agra Koi Farm Blitar uses the SO strategy, namely a strategy that utilizes strengths to manage existing opportunities.
The Influence of Customer Value, Product Quality, and Product Attractiveness on Consumer Purchasing Interest in Umkm in Jamu Kampung Kediri City Septian Yudha Pamungkas; Rafikhein Novia Ayuanti
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8600

Abstract

This research tries to find out how these three elements influence consumers' desire to buy in Kampung Jamu, Kediri City (Y), product attractiveness (X2), and consumer buying interest (X3), using a numerical methodology. Eighty-five respondents in Kampung Jamu were sampled using a techniqueAccidental Sampling.SPSS is the analytical software application used, while questionnaires are used for data collection. Various data analysis techniques used include; multiple linear regression analysis, reliability test, partial t test, simultaneous F test, classical assumption test, and coefficient of determination. Customer shopping interest is positively influenced by customer value, as evidenced by the Sig t value of 0.002 < 0.05. Customer buying interest is influenced positively and significantly by product quality, as seen from the Sig value of 0.000 < 0.05. Customer intention to buy a product is positively and significantly correlated with its attractiveness, indicated by a Sig t value of 0.026 < 0.05. Customer value, product attractiveness, and product quality all have an identical influence on customer purchasing intentions, with a Sig t value of 0.000 < 0.05.
Co-Authors Ade Novaldo Pratama Ahmad Jauhari Alifia Nur Azizah Ardhi Hendra Westya Aviva Revitria Della Ayu Puspita Edwin Agus B Ericson Elvander Suparmin Idris, Ahmad Lisa Ferlia Mellania Nur S Moch. Saleh Udin Moh. Saleh Udin Mustaqim Reyhan Alya Natalie Rika Fitria Nur Aini Septian Yudha Pamungkas Sinta Wahyu Ustadus Sholihin Wardhani, Rike Kusuma