Rahmad Setiawan
Fakultas Ekonomi UA

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ANALISIS PROFIL KONSUMEN UNTUK PENGEMBANGAN APLIKASI FUTSAL MENGGUNAKAN PENDEKATAN DESAIN PROPOSISI NILAI Setiawan, Rahmad; Sisilia, Kristina
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 1 (2020): JE VOL 8 NO 1 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (913.372 KB) | DOI: 10.35794/emba.v8i1.27245

Abstract

This research will formulate consumer profiles of customer segments of futsal application products using the approach of value proposition design from Alexander Osterwalder and Yves Pigneur. The process of analysis is done by determining customer segments, identifying customer jobs, identifying customer pains, identifying customer gains, and drawing conclusions in the form of consumer profiles based on the results of customer identification Jobs, customer pains, and customer gains from the customer segment of futsal application. This research uses qualitative methods. Data collection is done with the triangulation technique. The validity test in this study uses the triangulation of the data validity technique. The data analysis techniques on this research use the theory of Miles and Hubberman in this regard by collecting data, reducing data, presenting data, and drawing conclusions. The result of the research is a consumer profile consisting of customer jobs, customer pains, and customer gains from the customer segment of the futsal application. Keyword: Customer Profile, Value Proposition Design, Futsal Application
EVALUASI INDEX OVERALL DEMAND TIM ATLET BOLAVOLI PUTRA REMAJA KLUB BINA BOLAVOLI KRIAN SETIAWAN, RAHMAD; , MUHAMMAD
Jurnal Prestasi Olahraga Vol 3, No 3 (2020)
Publisher : Jurnal Prestasi Olahraga

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Abstract

EVALUASI INDEX OVERALL DEMAND TIM ATLET BOLAVOLI PUTRA REMAJA KLUB BINA BOLAVOLI KRIAN Nama : Rahmad Setiawan NIM : 15060474099 Program Studi : Sarjana-1 Jurusan : Pendidikan Kepelatihan Olahraga Fakultas : Ilmu Olahraga Universitas : Universitas Negeri Surabaya Pembimbing : Dr. Or. Muhammad, M. Pd. Bina Bolavoli Krian merupakan sebuah tempat pembinaan atau klub bolavoli yang sering disebut dengan BBV Krian. Klub yang dipimpin oleh Ibarsyah Djanu Tjahjono ini, pada Piala KONI Surabaya tahun 2018, ke empat timnya lolos hingga di babak final. Salah satunya tim putra remaja. Namun tim putra remaja hanya mendapatkan juara 2 setelah dikalahkan oleh klub dari Nanggala dengan skor 2-3. Tentu perlu adanya evaluasi dari beberapa faktor salah satunya yaitu kualitas latihan yang disusun melalui program latihan. Program latihan yang dibuat harus berdasarkan dengan kemampuan kondisi fisik atletnya. Karena kondisi fisik merupakan suatu fondasi yang dibutuhkan untuk mengembangkan teknik, taktik, maupun mental. Oleh sebab itu sebaiknya pelatih harus mengetahui kondisi fisik atletya sebelum menyusun program latihan. Selain merencanakan program latihan yang mencakup prinsip-prinsip latihan dan variabel di dalamnya. Menghitung kebutuhan latihan atlet oleh pelatih sangat diperlukan dalam sebuah proses latihan, dengan metode yang disebut dengan Index Overall Demand atau kebutuhan keseluruhan latihan, agar atlet tidak mengalami overtraining atau stagnan pada saat melaksanakan latihan. Tujuan dari penelitian ini adalah mengetahui rata-rata kualitas latihan (index overall demand) tim atlet bolavoli putra remaja klub Bina Bolavoli Krian. Pada penelitian ini termasuk dalam jenis penelitian kuantitatif dengan metode pendekatan deskriptif dengan sumber melalui pengamatan pada saat pengambilan data di lapangan. Alat instrumen dalam penelitian ini yaitu, ATK (alat tulis kantor), laptop, stopwatch, dan polar team. Pengukuran yang dilakukan yaitu untuk mengetahui volume, intensitas, dan densitas (Index Overall Demand). Teknik analisi data menggunakan mean dan dimasukkan dalam standart deviasi. Hasil penelitian menunjukkan bahwa di hari pertama rata-rata IOD nya adalah -52.70, di hari kedua adalah -71.05, di hari ketiga adalah -69.52 . Jika kita rata-rata hasil IOD dari ketiga hari tersebut, maka hasilnya -64,42. Dan hasil IOD tersebut masuk dalam kategori kurang sekali. Kata Kunci: Index Overall Demand, Bolavoli
PELATIHAN BISNIS ONLINE KARANG TARUNA LINGKUNGAN RW 013 KELURAHAN PANINGGILAN UTARA KECAMATAN CILEDUG KOTA TANGERANG Setiawan, Rahmad; Darmadi, Darmadi; Suhartono, Agus; Halomoan, Yan Kristian
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2020): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v1i2.4961

Abstract

This community service activity aims to transfer knowledge on how to maximize operationalization and become a member of the media. Open stalls and Online Business Training in order to increase sales of products and services offered by utilizing open stall applications. The method used is in the form of presentation of material in the form of presentation theory and practice to become a member and market the product. The method of activity used is in collaboration with Karang Taruna and looking for problems in the place so that it can provide the right solution in motivating members who are business people in Karang Taruna. After the analysis, we provide training in the form of materials and practices that aim to develop the ability to increase marketing via bukalapak media (online) for members of Karang Taruna Lingkungan The results of the activity showed that prior to the implementation of the PKM, the members of Karang Taruna Lingkungan were not familiar with the terms related to product marketing via online media, but after the implementation of the activities the Karang Karanguna can understand the basics of operating and becoming a member of the media. Open simple stalls. PKM activities play a positive role in increasing the knowledge and skills of participants in creating an Online Business account.
PENERAPAN STRATEGI PEMASARAN SEBAGAI UPAYA MENINGKATKAN USAHA KECIL DAN MENENGAH WARGA DI KELURAHAN PANINGGILAN UTARA CILEDUG Solihin, Dede; Susanto, Noto; Setiawan, Rahmad; Ahyani, Ahyani; Darmadi, Darmadi
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 1 No 3 (2020): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v1i3.6869

Abstract

The purpose of this community service is to help businesses in promoting UMKM products in the Kelurahan Paninggilan Utara Ciledug. The method of community service activities begins with the preparation and field survey stages. The survey phase began with a direct discussion with the head of RT 001/013 Paninggilan Utara Urban Ciledug City to identify the needs, opportunities and challenges faced by UMKM entrepreneurs. Then, the socialization and training stage is carried out by the team. At this stage there are five things carried out by the service team, namely (1) explaining how to make attractive products, (2) finding a strategic location for businesses (3) making promotional content that is easily remembered by customers (4). And how to distribute the product so that it can reach the customer. (5). Online marketing. The results of the community service activities are as follows: Participants' knowledge in this case the residents of Kelurahan Paninggilan Utara Ciledug regarding marketing strategies prior to the majority PKM activities were in the category of not understanding. After the PKM activities are carried out and the presentation of the material is delivered, it is known that the participant's knowledge of the marketing strategy after it is delivered is increasingly increasing.