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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Prestasi Olahraga Abdi Laksana
Rahmad Setiawan
Fakultas Ekonomi UA
Economics, Econometrics & Finance Health Professions

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Journal : Abdi Laksana

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PELATIHAN BISNIS ONLINE KARANG TARUNA LINGKUNGAN RW 013 KELURAHAN PANINGGILAN UTARA KECAMATAN CILEDUG KOTA TANGERANG Setiawan, Rahmad; Darmadi, Darmadi; Suhartono, Agus; Halomoan, Yan Kristian
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2020): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v1i2.4961

Abstract

This community service activity aims to transfer knowledge on how to maximize operationalization and become a member of the media. Open stalls and Online Business Training in order to increase sales of products and services offered by utilizing open stall applications. The method used is in the form of presentation of material in the form of presentation theory and practice to become a member and market the product. The method of activity used is in collaboration with Karang Taruna and looking for problems in the place so that it can provide the right solution in motivating members who are business people in Karang Taruna. After the analysis, we provide training in the form of materials and practices that aim to develop the ability to increase marketing via bukalapak media (online) for members of Karang Taruna Lingkungan The results of the activity showed that prior to the implementation of the PKM, the members of Karang Taruna Lingkungan were not familiar with the terms related to product marketing via online media, but after the implementation of the activities the Karang Karanguna can understand the basics of operating and becoming a member of the media. Open simple stalls. PKM activities play a positive role in increasing the knowledge and skills of participants in creating an Online Business account.
PENERAPAN STRATEGI PEMASARAN SEBAGAI UPAYA MENINGKATKAN USAHA KECIL DAN MENENGAH WARGA DI KELURAHAN PANINGGILAN UTARA CILEDUG Solihin, Dede; Susanto, Noto; Setiawan, Rahmad; Ahyani, Ahyani; Darmadi, Darmadi
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 1 No 3 (2020): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v1i3.6869

Abstract

The purpose of this community service is to help businesses in promoting UMKM products in the Kelurahan Paninggilan Utara Ciledug. The method of community service activities begins with the preparation and field survey stages. The survey phase began with a direct discussion with the head of RT 001/013 Paninggilan Utara Urban Ciledug City to identify the needs, opportunities and challenges faced by UMKM entrepreneurs. Then, the socialization and training stage is carried out by the team. At this stage there are five things carried out by the service team, namely (1) explaining how to make attractive products, (2) finding a strategic location for businesses (3) making promotional content that is easily remembered by customers (4). And how to distribute the product so that it can reach the customer. (5). Online marketing. The results of the community service activities are as follows: Participants' knowledge in this case the residents of Kelurahan Paninggilan Utara Ciledug regarding marketing strategies prior to the majority PKM activities were in the category of not understanding. After the PKM activities are carried out and the presentation of the material is delivered, it is known that the participant's knowledge of the marketing strategy after it is delivered is increasingly increasing.
Co-Authors , MUHAMMAD Agus Suhartono Ahyani, Ahyani Darmadi Darmadi Halomoan, Yan Kristian Kristina Sisilia Solihin, Dede Susanto, Noto