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All Journal International Journal of Applied Sciences in Tourism and Events Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JSHP (Jurnal Sosial Humaniora dan Pendidikan) Jurnal Pariwisata Terapan JPPI (Jurnal Penelitian Pendidikan Indonesia) Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Social, Ecology, Economy for Sustainable development goals Journal (SEESDGJ) Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Jurnal Penelitian Pendidikan Indonesia
I Gusti Agung Gede Witarsana
Politeknik Pariwisata Bali
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Bisnis Hospitaliti

 1 
ANALISIS KEPUASAN TAMU TERHADAP PRODUK KAMAR BERDASARKAN GEOGRAPHICAL MARKET SEGMENT (STUDI PADA HOTEL DI KAWASAN WISATA UBUD) I Gusti Agung Gede Witarsana
JURNAL BISNIS HOSPITALITI Vol 6 No 1 (2017): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v6i1.101

Abstract

This study is aimed to determine and identify the level of guest satisfaction of hotel room products based on the perception of each geographical market segment. Market is divided by geographic segmentation due to the fact that buying behavior is influenced by the place where the consumers live and work including their culture, tradition, politic, climate. This fact affects some hotels to make adjustments of product, advertising, and sales as needed or based on characteristics of a particular country or region. By knowing the wishes of guests through their level satisfaction, the hotel management will be able to apply the appropriate and effective strategies according to the guest characteristics on a geographic area. Data of this study were collected through respondents using purposive sampling method. Searching for respondents with specific targets leading to the purpose of this research of 100 hotel guests from different geographic market segments such as America, Europe, Asia, Domestic (Indonesia), Australia. The calculation of satisfaction value scores using a scale of 1-10 adopted from the measurement scale used by booking.com. The result of this research found that the segment of the American market has thehighest satisfaction level of the other segment of the room product in the tourist area of Ubud with score of 9.4 while the segment of domestic market is the segment that gives the lowest score of 7.1.
MEMBANGUN KEUNGGULAN DAYA SAING MELALUI RESOURCE-BASED APPROACH I Gusti Ayu Putu Wita Indrayani; I Gusti Putu Ngurah Budiasa; I Gusti Agung Gede Witarsana
JURNAL BISNIS HOSPITALITI Vol 4 No 1 (2015): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v4i1.125

Abstract

Penelitian ini bertujuan untuk memperoleh model yang tepat dalam membangun strategi keunggulan daya saing melalui Resource-based Approach. Secara khusus penelitian ini juga ingin mengungkap dan mendeskripsikan informasi yang berhubungan dengan profil keunggulan daya saing hotel berbintang di Bali, mekanisme yang dilakukan dalam menciptakan keunggulan daya saing, serta implikasi keunggulan daya saing terhadap kinerja bisnis yang spesifik. Data primer dikumpulkan dengan metode semi structure in-depth interview dan observasi partisipatori terhadap narasumber yang dipilih berdasarkan metodepurposive sampling. Narasumber dalam penelitian ini adalah pimpinan puncak hotel. Hasil penelitian menunjukan bahwa keunggulan daya saing hotel di Bali merupakan keunggulan daya saing yang berkualitas serta dikembangkan secara konsisten dan berkesinambungan. Mekanisme yang dilakukan dalam membangun keunggulan daya saing konsisten dengan teori yang dikemukakan oleh Grant (1991). Keunggulan daya saing berimplikasi terhadap kinerja perusahaan yang diukur dengan pencapaian tingkat pengembalian investasi dan penguasaan pangsa pasar terbesar dibandingkan dengan pesaing
PENGARUH MOTIVASI INTRINSIK DAN EKSTRINSIK TERHADAP KEPUASAN KERJA DENGAN CROSS CULTURE ADJUSTMENT SEBAGAI VARIABEL MODERASI PADA EKSPATRIAT HOTEL BINTANG LIMA DI KAWASAN WISATA NUSA DUA I Gusti Agung Gede Witarsana
JURNAL BISNIS HOSPITALITI Vol 1 No 1 (2012): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v1i1.160

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi intrinsik terhadap kepuasan kerja, untuk mengetahui pengaruh motivasi ekstrinsik terhadap kepuasan kerja dan untuk mengetahui bagaimanakah cross culture adjustment berperan signifikan sebagai moderating variabel dalam hubungan antara motivasi intrinsik dengan kepuasan kerja dan hubungan motivasi ekstrinsik terhadap kepuasan kerja. Populasi dalam penelitian ini adalah seluruh ekspatriat yang berkerja di hotel bintang lima di kawasan wisata Nusa Dua. Pengambilan sampel dilakukan dengan metode sensus dan didapatkan sejumlah 49 responden ekspatriat, yang memiliki kontrak kerja minimal satu tahun. Pengujian hipotesis digunakan teknik analisis regresi berganda, dengan aplikasi SPSS for windows versi 18.0. Hasil penelitian ini menemukan bahwa: 1) motivasi intrinsik berpengaruh secara positif dan signifikan terhadap kepuasan kerja 2) motivasi ekstrinsik berpengaruh positif dan signifikan terhadap kepuasan kerja, 3) cross culture adjustment bukan sebagaimoderating variabel yang memperkuat pengaruh motivasi intrinsik terhadap kepuasan kerja 4) cross culture adjustment bukan sebagai moderating variabel yang memperkuat pengaruh motivasi ekstrinsik terhadap kepuasan kerja.
Pengaruh Average Daily Rate dan Nilai Tukar Mata Uang terhadap Revenue Per Available Room di Hotel XYZ Wayan Suyasa Ariantha; I Gusti Agung Gede Witarsana; Ni Made Suastini
JURNAL BISNIS HOSPITALITI Vol 10 No 1 (2021): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v10i1.477

Abstract

Revenue Per Available Room (RevPAR) at Hotel XYZ has decreased since 2017 to 2019. Hotel XYZ applied Best Average Daily Rate (ADR) to increase the income without reducing the guest satisfaction. This ADR used USD nominal, so the currency exchange rate (dollar to rupiah) will have an effect on RevPAR that should be reported by using rupiah nominal. There was a phenomenon that the increase of ADR and the currency exchange rates were not followed by the increase of RevPAR at Hotel XYZ in 2017 until 2019. The purpose of this research was to analyze the effect of Average Daily Rate (ADR) and the currency exchange rate on Revenue Per Available Room (RevPAR) at Hotel XYZ. This research was a quantitative research and used multiple linier regression analysis techniques, t-test, F test and coefficient of determination test by using SPSS version 23.0 program. In determining the sample of this study, non-probability sampling method was used. The sample used in this study is data from the last 3 years, 2017, 2018, and 2019. The result of the study showed that Average Daily Rate (X1) and the currency exchange rate (X2) had a significant effect on Revenue Per Available Room (Y) at Hotel XYZ, both partially or simultaneously.
The Effect of Job Satisfaction on Employee Turnover Intention: Case Study in Tanadewa Resort and Spa Ubud I Putu Very Ferrari; I Gusti Gede Anggareksa Putra Mulyawan; I Gusti Agung Gede Witarsana; Putu Gde Arie Yudhistira
JURNAL BISNIS HOSPITALITI Vol 10 No 2 (2021): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v10i2.647

Abstract

Employee turnover can cause problems within hospitality business. Job satisfaction commonly influence employee turnover intention. Tanadewa Resort and Spa, Ubud has high annual turnover rate. This research’s objective is to analyze the impact of job satisfaction on employee turnover in Tanadewa, Ubud. This research has total population of 48 respondents. Open question is also used to collect qualitative data within the questionnaire. The research uses Simple Linear Regression as analysis method. The result shows job satisfaction has a negative effect to employee turnover intention for 83,7%. The research recommends Tanadewa, Ubud to consider increasing the salary in term of service payment and increase the promotion opportunities.
Strategi Bauran Pemasaran Untuk Meningkatkan Tingkat Hunian Kamar Di Karma Kandara Resort Bali Pada Masa Pandemi Covid-19 Ida Ayu Putu Nandana Krisyanti; Ni Luh Gde Sri Sadjuni; I Gusti Agung Gede Witarsana
JURNAL BISNIS HOSPITALITI Vol 11 No 2 (2022): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i2.677

Abstract

This study aims to find out the application of a marketing mix strategy to increase room occupancy rates and to find out the strengths, weaknesses, opportunities and threats at Karma Kandara Resort Bali during the Covid-19 pandemic. During the covid-19 pandemic, there was a decrease in the number of tourists and it became a challenge for hotel management to find strategies to increase room occupancy rates. Data were collected through interview and documentation studies. The data analysis technique was carried out qualitatively, supported by a SWOT matrix analysis. The results of this study found that Karma Kandara Resort Bali already has a SWOT factor on the marketing mix variable and ST Strategy (strength-threat) by maintaining competitive prices with competitors, expanding and increasing promotional activities that have been carried out as the right SWOT strategy to increase occupancy rates. room during a pandemic
Co-Authors Danudara, Ananta Budhi Desak Gede Chandra Widayanthi Dewa Gede Putra Hanny Hafiar I Dewa Putu Hendri Pramana I Gusti Ayu Putu Wita Indrayani I Gusti Gede Anggareksa Putra Mulyawan I Gusti Gede Anggareksa Putra Mulyawan I Gusti Putu Ngurah Budiasa I Kadek Arisanjaya I Made Dhani Pramana Pinatih I Putu Very Ferrari I Wayan Restu Darmawan Ida Ayu Putu Nandana Krisyanti Jata, I Wayan Luh Putu Diah Ayu Savitri Luh Putu Kartini M. Tanggap Sasmita Made Bintang Nadiva Prameswari Ni Made Suastini Ni Made Suastini Ni Nyoman Sukerti Ni Putu Diah Prabawati Ni Putu Diah Prabawati Putu Gede Eka Darmaputra Putu Puja, Ida Bagus Sri Sadjuni, Ni Luh Gede Sulistyawati, Ni Luh Ketut Sri Suprastayasa, I Gusti Ngurah Agung Vania Dwiokta Prameswari Wayan Aniek Juniarista Wayan Suyasa Ariantha