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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Altius: Jurnal Ilmu Olahraga dan Kesehatan Creative Research Management Journal Journal of Business Studies and Management Review
Asep Mulyana
Universitas Padjadjaran
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Inovasi lingkungan dan dampak pandemi: Studi kasus pada UMKM makanan dan minuman Budi Harsanto; Asep Mulyana; Yudi Ahmad Faisal; Venny Mellandhia Shandy
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 5, No 2 (2022): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v5i2.14147

Abstract

Tujuan artikel berbasis pengabdian pada masyarakat ini adalah untuk memahami inovasi lingkungan dan dampak pandemi COVID-19 terhadap UMKM. Mitra yang dipilih yaitu UMKM yang bergerak di bidang makanan dan minuman di Kota Bandung, Jawa Barat, Indonesia. Metode pelaksanaan pengabdian adalah melalui wawancara kepada pelaku usaha disertai observasi dan analisis dokumen. Hasil dari kegiatan pengabdian ini menunjukkan bahwa dampak pandemi secara umum adalah negatif bagi usaha ditandai dengan penurunan permintaan serta terhambatnya rantai pasok baik ke arah pemasok maupun ke arah konsumen. Kegiatan pengabdian memberikan dampak meningkatnya awareness pelaku usaha mengenai praktik-praktik inovasi lingkungan untuk meraih tujuan ekonomi sekaligus meminimalisir dampak negatif usaha terhadap lingkungan.
Potensi wisata olahraga air sungai Ciherang: Kayak X Hartifiany Praisra; Cipta Endyana; Alexander Muhammad Akbar Khan; Asep Mulyana
Altius: Jurnal Ilmu Olahraga dan Kesehatan Vol 10, No 1 (2021): Altius: Jurnal Ilmu Olahraga dan Kesehatan
Publisher : Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/altius.v10i1.13532

Abstract

Penelitian ini bertujuan untuk memaparkan penilaian atas potensi wisata olahraga air yang dimiliki oleh Kayak X di Sungai Ciherang, Desa Kiangroke, Kecamatan Banjaran, Kabupaten Bandung. Kayak sendiri merupakan olahraga air bernuansa ekstrem yang belum memiliki pamor baik di industri pariwisata khususnya wisata olahraga air. Wisata olahraga air dianggap sebagai alternatif pariwisata agar wisatawan bisa merasakan kegiatan baru yang tidak bisa ditemukan dalam kehidupan sehari-hari, menjadi pelarian serta memberi kepuasan tersendiri. Kayak X dikelola dengan sistem Community-based tourism oleh pemuda sekitar. Penelitian ini menggunakan metode studi literatur dan data kemudian dimanfaatkan melalui analisa MSPDM (Marketibility, Sustainibility, Participatory, and Disaster Mitigation) melalui self-assessment yang dilihat dari indikator dari keempat aspek tersebut sehingga menghasilkan nilai dan sebutan yang sesuai. Hasil penelitian ini adalah Kayak X termasuk dalam destinasi wisata rintisan sesuai dengan hasil hitungan nilai akhir destinasi wisata. Meski hasilnya tidak begitu baik, namun Kayak X memiliki potensi lebih agar kedepannya bisa menjadi destinasi wisata mandiri dengan memenuhi indikator yang ada.
ONLINE PURCHASE DECISION MODEL FROM A TRUST AND EASE OF USE PERSPECTIVE IN THE ONLINE MARKETPLACE : (CASE STUDY AT TOKOPEDIA.COM) Raihan Fajri Ramadhan; Rita Komaladewi; Asep Mulyana
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (90.67 KB) | DOI: 10.22437/jbsmr.v5i1.17062

Abstract

This study aims to describe and examine the impact of Trust and Ease of Use through E-Commerce in Online Purchase Decision at Marketplace Online. The methodology design used in this research is quantitative research with a survey method, for an analysis tool used is multiple linear regression. The method used to attract the sample is non-probability in the form of purposive sampling with the main criteria of the sample that is Tokopedia.com users who have made transactions at least 1 time. The size of respondents used as many as 100 respondents. The results of the study found that there is a positive and significant result of the trust and ease of use variables on online purchasing decisions both partial and simultaneous. This can be explained that the main factors that consumers consider before conducting online purchasing activities are whether they trust the sites that provide these online services and trust the online sellers on the website to encourage and build long-term relationships with consumers. Second is the impact of the ease of use on purchasing decisions, which can be explained by the ease of use perceived by Tokopedia users will tend to provide a sense of comfort and ease that affects consumers' online purchasing decisions. Thus, the recommendation for Tokopedia.com is to put more concern on updating the user experience to make it more manageable for all users to remain to use Tokopedia.com. and to strengthen payment systems and complaint handling for both consumers and sellers.
NIAT PERPINDAHAN PELANGGAN PADA E-MARKETPLACE DI KOTA BENGKULU Venny Mellandhia Shandy; Lizar Alfansi; Asep Mulyana; Budi Harsanto
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3088

Abstract

This study aims to examine and analyze whether there is an influence between price fairness, relationship quality, perceived betrayal on switching intentions. This research uses Partial Least Square Structural Equation Model (SEM PLS). The method used in this study is non-probability sampling. The population used in this study are consumers who have transacted in e-marketplaces and moved to other e-marketplaces in Bengkulu city and 353 samples were selected. The results showed that price fairness had a negative effect on the perception of betrayal, the quality of the relationship had a negative effect on the perception of betrayal, price fairness had a positive effect on the relationship, the perception of betrayal had a positive effect on switching intention, price fairness had a negative effect on switching intentions, and the quality of the relationship had no negative effect. on switching intentions. Even though the quality of the relationship with customers is good, customers can still intend to switch to other e-marketplaces. For further research, the authors suggest examining other factors that may influence the relationship, such as alternative product offerings, prices, promotions, discounts, and others so that this research will be more extensive.
Kecerdasan Emosional, Adaptabilitas Karier, dan Kepuasan Karier pada Karyawan Garis Depan Lingga Sundagumilar Abqari; Asep Mulyana; Yunizar Yunizar; Muhammad Fajar Wahyudi Rahman
Jurnal Ilmu Manajemen Vol. 11 No. 1 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.769 KB) | DOI: 10.26740/jim.v11n1.p51-64

Abstract

This study aims to advance research on career construction theory and cognitive-affective processing systems theory by examining the theorized but untested relationship between emotional intelligence, career adaptability and career satisfaction. More precisely, exploring the relationship between emotional intelligence, career adaptability, and career satisfaction. This research was conducted on frontline employees who interact directly with customers. The Structural Equation Model (SEM) approach, with the help of SmartPLS, was carried out in this quantitative study. The results found in this study are emotional intelligence which directly influences career adaptability and career satisfaction. Meanwhile, the effect of career adaptability on career satisfaction was not found. In addition, this study also found that the career adaptability variable had no effect in mediating the relationship between emotional intelligence and career satisfaction. The results of this study can motivate frontline employees to have the good emotional intelligence to adapt their careers for a promising future and achieve career satisfaction.
USER INTERFACE MEASUREMENT ANALYSIS OF TRAVEL E-COMMERCE BASED ON USABILITY AND USER EXPERIENCE Siti Hajar Komariah; Asep Mulyana; Rita Komala Dewi; Yunizar Yunizar
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 8 No 2 (2023): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v8i2.6347

Abstract

Technological developments, especially in Information and Communication Technology (ICT), encourage the growth of new ICT-based businesses with online systems (e-commerce) consisting of Traveloka, Nusatrip, and tiket.com. The User Experience (UX) is influenced by how he feels when interacting with the device in front of him. The application users use to access online stores is the User Interface (UI). The research method used is a quantitative method and confirmation survey with the help of SPSS, and a comparison has been made of measuring UI parameters based on Usability and UI Measurement and analysis in this study used the Webuse tool and Mean Opinion Score method to determine the quality of the three e-commerce UIs in the eyes of their users and what kind of experience they felt when browsing these websites. The novelty is using the new hybrid method Webuse tool and Mean Opinion Score in comparing measurement and analysis of UI, Usability and UX parameters. The results of the Usability UI measurement with the Webuse Tool showed that Traveloka gets a score of 81, Nusatrip 72, and Tiket.com gets a score of 74. Meanwhile, in measuring UX against UI with MOS, Traveloka obtained MOS 4.13, Nusatrip 4.0, and Tiket.com obtained MOS 4.0. Keywords: Travel E-Commerce, User Interface, User Experience, Usability
Co-Authors Alexander M. A. Khan Budi Harsanto Cipta Endyana Hartifiany Praisra Lingga Sundagumilar Abqari Lizar Alfansi Muhammad Fajar Wahyudi Rahman Raihan Fajri Ramadhan Rita Komala Dewi Rita Komaladewi Siti Hajar Komariah Venny Mellandhia Shandy Yudi Ahmad Faisal Yunizar Yunizar