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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Altius: Jurnal Ilmu Olahraga dan Kesehatan Creative Research Management Journal Journal of Business Studies and Management Review
Asep Mulyana
Universitas Padjadjaran
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Creative Research Management Journal

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NIAT PERPINDAHAN PELANGGAN PADA E-MARKETPLACE DI KOTA BENGKULU Venny Mellandhia Shandy; Lizar Alfansi; Asep Mulyana; Budi Harsanto
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3088

Abstract

This study aims to examine and analyze whether there is an influence between price fairness, relationship quality, perceived betrayal on switching intentions. This research uses Partial Least Square Structural Equation Model (SEM PLS). The method used in this study is non-probability sampling. The population used in this study are consumers who have transacted in e-marketplaces and moved to other e-marketplaces in Bengkulu city and 353 samples were selected. The results showed that price fairness had a negative effect on the perception of betrayal, the quality of the relationship had a negative effect on the perception of betrayal, price fairness had a positive effect on the relationship, the perception of betrayal had a positive effect on switching intention, price fairness had a negative effect on switching intentions, and the quality of the relationship had no negative effect. on switching intentions. Even though the quality of the relationship with customers is good, customers can still intend to switch to other e-marketplaces. For further research, the authors suggest examining other factors that may influence the relationship, such as alternative product offerings, prices, promotions, discounts, and others so that this research will be more extensive.
Co-Authors Alexander M. A. Khan Budi Harsanto Cipta Endyana Hartifiany Praisra Lingga Sundagumilar Abqari Lizar Alfansi Muhammad Fajar Wahyudi Rahman Raihan Fajri Ramadhan Rita Komala Dewi Rita Komaladewi Siti Hajar Komariah Venny Mellandhia Shandy Yudi Ahmad Faisal Yunizar Yunizar