Article Per Year (5 Year)
p-Index From 2019 - 2024
3.533
P-Index
This Author published in this journals
All Journal IJCCS (Indonesian Journal of Computing and Cybernetics Systems) Jurnal Pendidikan dan Pengajaran Indonesian Journal of Artificial Intelligence and Data Mining JSiI (Jurnal Sistem Informasi) Jurnal Ilmiah Media Sisfo Jurnal Nasional Komputasi dan Teknologi Informasi Indonesian Journal on Learning and Advanced Education (IJOLAE) Journal of Information System,Graphics, Hospitality and Technology Jurnal Nasional Ilmu Komputer JSIKTI (Jurnal Sistem Informasi dan Komputer Terapan Indonesia) Indonesian Journal of Informatic Research and Software Engineering Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review J-Icon : Jurnal Komputer dan Informatika Jurnal Pengabdian Masyarakat (JPM) Pinang Masak Jurnal Sistem Informasi dan Ilmu Komputer
Utomo, Pradita Eko Prasetyo
Univeristas Jambi
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Physics Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Pengabdian Masyarakat (JPM) Pinang Masak

 1 
PENGEMBANGAN VIDEO IKLAN DI MEDIA SOSIAL UNTUK MENINGKATKAN PANGSA PASAR IKM DI KECAMATAN PELAYANGAN Pradita Eko Prasetyo Utomo; Tri Suratno; Mauladi Mauladi; Edi Saputra; Benedika Ferdian Hutabarat
Jurnal Pengabdian Masyarakat Pinang Masak Vol. 1 No. 2 (2020): Desember 2020
Publisher : Fakultas Sains dan Teknologi, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpm.v1i2.11045

Abstract

Pelayangan sub-district is a sub-district in Jambi City where the average income of the population is obtained from small and medium industries (IKM). The product produced is one of the typical products of the Jambi region, including crackers, batik, food, and others. Product marketing that has been carried out so far is still fixated using conventional methods. This is due to the limited knowledge of IKM managers in the Pelayangan District area in utilizing information technology to support the marketing process for the products they produce. With the use of social media and the development of video advertisements on social media, it is possible to expand market share and the resulting product sales transactions. For this reason, in order to expand market share, a community service program for the application of science and technology is carried out. Where in this service program, the development and implementation of assistance in the use of promotional media will be carried out in the form of product videos that are advertised premium on social media in order to expand market share in product sales to small and medium industries (IKM) in Pelayangan Kota District. Assistance activities will be carried out in 3 activity sessions located in Pelayangan District, namely 1 session of delivering material, ideas and ideas about product marketing through advertising services on social media and 2 sessions of making, implementing and mentoring the use of the media. The output resulting from this community service activity is an increase in community understanding and skills about promotion using social media and IKM product videos that are promoted through advertising services on social media
Co-Authors Agung Mahadewa Arsa, Daniel Aulia Dwiza Puteri Ayu Indryani Azhari SN Benedika Ferdian Hutabarat Benedika Ferdian Hutabarat Bisma Aulia Cepi Ramdan Dedy Setiawan Desi Musfiroh Dwi Agus Kurniawan Dwi Agus Kurniawan Edi Saputra Elisa, Edi Ghaitsa Althafah Wandira Imelda Raudati Indra Weni Jefri Marzal Jefri Marzal Khaira, Ulfa Lucky Enggraini Fitri Made Gitra Aryawan Mauladi Mauladi Mauladi Mauladi Muhammad Iqbal Muksin Alfalah Ragil Johanda Reni Aryani Repaldi Handi Saputra Riyan Mahmudin Rizka Octavia Sandra Rizqa Raaiqa Bintana Salmah Nur Zahra Septika Sari Sari Sulfiyandi Sulfiyandi Suwannit Chareen Chit Sylvia Kartika Wulan Bhayangkari Tasia Maidi Saputri Tri Suratno Tri Suratno Tri Ulfa Khaira Ulfa