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All Journal Jurnal Administrasi Bisnis Jurnal Ilmu Administrasi Bisnis Business UHO: Jurnal Administrasi Bisnis Syntax Literate : Jurnal Ilmiah Indonesia MEDIA BINA ILMIAH Enrichment : Journal of Management
Widiartanto Widiartanto
Department Of Business Administration, Universitas Diponegoro, Jl. Prof Sudarto, SH, Tembalang, Semarang, Indonesia 50275
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Administrasi Bisnis

 1 
Determinant Analysis of Salesperson's Performance at PT. Prima Zirang Utama Semarang Widiartanto Widiartanto; Wahyu Hidayat
Jurnal Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v9i2.32851

Abstract

The purpose of this research is to test empirically the effect of salesperson behavior, sales activity planning, and performance orientation on salesperson performance at PT. Prima Zirang Utama Semarang. The research method used is the survey method, namely research that takes a sample from a population and uses a questionnaire as the main data collection tool. The type of research used is explanatory research. The samples studied were all salespeople at PT. Prima Zirang Utama Semarang, totaling 36 people. The result of this research is that there is a positive and significant influence between the salesperson's behavior, sales activity planning, and performance orientation on the salesperson's performance. This can be seen from the significant value in the ANOVA recapitulation of 0.026 indicating a value smaller than 0.05. This means that the regression model is feasible to predict the effect of salesperson behavior variables, sales activity planning, and performance orientation on salesperson performance variables.
Model Pengembangan Pasar Tradisional Berbasis Pada Perilaku Konsumen Wahyu Hidayat; Widiartanto Widiartanto; Apriatni Endang Prihartini; Reni Shinta Dewi
Jurnal Administrasi Bisnis Vol 7, No 2 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i2.22696

Abstract

This study aims to determine the factors that shape the traditional market development model based on consumer behavior. The study was conducted at Peterongan Market in Semarang City with a sample of 100 traders using Cluster Purposive Sampling and 100 buyers using Accidental Sampling. Data was collected using interviews with 2 key informants from the Market Service using Snowball Sampling. Data was processed using Factor Analysis and Regression Analysis using SPSS 16. The results of the analysis show that the Development of Peterongan Market must be based on consumer behavior, in addition to the regional regulations of Semarang City. Through consumer behavior, we can find out the desires of the consumers of Peterongan Market who are the boosters for traders to continue developing their businesses to meet consumer needs. Traders need a place or facility to transact with consumers in a comfortable, clean and well-organized. For this reason, the government has a big role to facilitate the needs of traders and consumers by build a clean, comfortable, orderly and well-organized market buildings.Penelitian ini bertujuan untuk mengetahui faktor-faktor yang membentuk model pengembangan pasar tradisional berbasis pada perilaku konsumen. Penelitian dilakukan di Pasar Peterongan di Kota Semarang dengan mengambil sampel sebanyak 100 pedagang dengan teknik pengambilan sampel Cluster Purposive Sampling dan 100 orang pembeli dengan teknik pengambilan sampel Acidental Sampling. Adapun untuk mengetahui pengembangan pasar tradisional, maka data diambil dengan menggunakan wawancara dengan 2 key informan yang berasal dari Dinas Pasar dengan teknik pengambilan sampel Snowball Sampling. Data yang telah terkumpul kemudian diolah dengan menggunakan Analisis Faktor dan Uji Analisis Regresi dengan bantuan SPSS 16. Hasil analisis menunjukkan bahwa Pembangunan Pasar Peterongan harus berbasis dari perilaku konsumen, disamping berbasis peraturan daerah Kota Semarang. Melalui perilaku konsumen dapat diketahui bagaimana keinginan para konsumen di Pasar Peterongan yang menjadi pemacu pedagang untuk terus mengembangkan usahanya demi memenuhi kebutuhan konsumen. Pedagang membutuhkan tempat atau sarana bertransaksi dengan konsumen secara nyaman, bersih dan teratur. Untuk itu pemerintah memiliki peran besar untuk memfasilitasi kebutuhan pedagang dan konsumen dengan membangun bangunan pasar yang bersih, nyaman, tertib, dan teratur.
Pengaruh Structural Assurance dan Perceived Reputation Terhadap Purchase Intention Melalui Trust Pada Konsumen Tokopedia Moh. Deni Andri Saputra; Widiartanto Widiartanto
Jurnal Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v8i2.25925

Abstract

The aims of this study is to measure the effects of structural assurance and perceived reputation to purchase intention through trust. The population of this research is consumers of Tokopedia in Faculty of Social and Political Science of Diponegoro University, while the sample is 100 consumers of Tokopedia with some certain prerequirements.The data was analyzed using two-step analysis with SPSS 17.0 for windows where previously tested the validity test, reliability test, coefficient of correlation, coefficient of determination, and test of significance (t-test and f-test). The result of this study is showing that structural assurance and perceived reputation has positive impact toward trust, the biggest impact is own by perceived reputation. Based on the result of two step analysis, trust is an intervening variable toward purchase intention in this study. Some recommendations are added based on those results. It is recommended that Tokopedia should improve the ability to solve hacking, provide guaranteed data information so that visitors' responses to structural assurance are safe, besides that it needs to focus on customer satisfaction, provide high service and increase credibility so consumers arise trust and increase purchase intention to Tokopedia. Tujuan dilakukanya penelitian ini adalah untuk mengetahui pengaruh antara structural assurance dan perceived reputation terhadap purchase intention melalui trust. Populasinya adalah seluruh konsumen Tokopedia di Fakultas Ilmu Sosial dan Ilmu Politik di Universitas Diponegoro, sedangkan sampelnya adalah 100 konsumen Tokopedia dengan kriteria tertentu. Analisis yang digunakan dalam penelitian ini adalah analisis dua tahap menggunakan software SPSS for Windows, di mana sebelumnya dilakukan uji validitas, uji reliabilitas, uji koefisien korelasi, koefisien determinasi, analisis regresi sederhana dan berganda, dan uji signifikansi (uji t dan uji F). Hasil penelitian ini menunjukan bahwa structural assurance dan perceived reputation berpengaruh secara parsial dan simultan terhadap trust, dimana ketika bersama-sama perceived reputation memiliki pengaruh yang paling besar terhadap trust. Berdasarkan hasil analisis dua tahap trust merupakan variabel intervening terhadap purchase intention dalam penelitian ini. Berdasarkan hasil tersebut maka disarankan supaya Tokopedia dapat meningkatkan kemampuan dalam memecahkan masalah hackers, menyediakan jaminan informasi data sehingga tanggapan pengunjung mengenai structural assurance aman, selain itu perlu memfokuskan terhadap kepuasan konsumen, memberikan pelayanan yang tinggi dan meningkatkan kredibilitas yang dimiliki sehingga konsumen timbul trust dan berminat untuk membeli di Tokopedia.
Co-Authors ahbarul aufy falaahuddin Amanatun Izanah Amni Z. Rahman Anis Qomariyah Apriatni Endang Prihartini Bayu Pradika Bima Adistya Bulan Prabawani Fendy E. Wahyudi Jamadi Mey Lani Anjarwati Moh. Deni Andri Saputra Muhamad Fian Aditiansyah Muhammad Labib Khoirul Anwar Nugroho Adhi Febriyanto Reni Shinta Dewi Rully Rahadian Satwika Paramasatya, Satwika Sri Suryoko Sri Widodo Agung Suedy Sunarno Sunarno Wahyu Hidayat Wahyu Hidayat