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All Journal Jurnal Administrasi Bisnis Jurnal Ilmu Administrasi Bisnis Business UHO: Jurnal Administrasi Bisnis Syntax Literate : Jurnal Ilmiah Indonesia MEDIA BINA ILMIAH Enrichment : Journal of Management

Widiartanto Widiartanto

Department Of Business Administration, Universitas Diponegoro, Jl. Prof Sudarto, SH, Tembalang, Semarang, Indonesia 50275

Author-ID : 3876315

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH COUNTRY OF ORIGIN DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI (Studi Pada Konsumen Sheet Mask Innisfree di FISIP Universitas Diponegoro) Mey Lani Anjarwati; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 10, No 3 (2021)
Publisher : Universitas Diponegoro

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Abstract : Innisfree is one of the beauty products that has entered the Indonesian market and is included in the top five favorite skincare products for Indonesian women, but sales in 2017-2020 have decreased and there are several negative reviews on Innisfree sheet masks. This study aims to determine the effect of country of origin and electronic word of mouth on purchasing decision through purchase intention in Innisfree sheet mask products. The type of this study was explanatory research. The sampling technique was non-probability and used purposive sampling. The data collection using a questionnaire in the form of google form. The sample used was 100 respondents, namely active students of S1 FISIP Diponegoro University class 2017-2020. In this study used quantitative analysis with the help of SPSS application to validity test, reliability, correlation coefficient, coefficient of determination, simple and multiple regression, significance of t test and f test. The results showed that variables of country of origin and electronic word of mouth had a positive effect on purchasing decision through purchase intention. Suggestion in this study are to improve in several aspects that Innisfree needs to do, especially country of origin and electronic word of mouth, such as increasing the response when complaints or negative reviews are encountered in order to increase purchase intention and encourage purchasing decisions. Keywords: Country of Origin; Electronic Word of Mouth; Purchase Intention; Purchase Decision Abstrak : Innisfree merupakan salah satu produk kecantikan yang sudah memasuki pasar Indonesia dan termasuk kedalam lima besar skincare favorit wanita Indonesia, namun penjualan yang didapat tahun 2017-2020 mengalami penurunan dan terdapat beberapa review negatif pada sheet mask Innisfree. Penelitian ini bertujuan untuk mengetahui pengaruh country of origin dan electronic word of mouth terhadap keputusan pembelian melalui minat beli pada produk sheet mask Innisfree. Tipe penelitian adalah explanatory research. Teknik pengambilan sampel yaitu menggunakan teknik non probability dan purposive sampling. Pengumpulan data menggunakan kuesioner berbentuk google form. Sampel yang digunakan sebanyak 100 responden yaitu mahasiswa aktif S1 FISIP Universitas Diponegoro angkatan 2017-2020. Dalam penelitian menggunakan analisis kuantitatif dengan bantuan aplikasi SPSS untuk uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi sederhana dan berganda, signifikansi uji t dan uji f. Hasil penelitian menunjukkan variabel country of origin dan electronic word of mouth berpengaruh positif terhadap keputusan pembelian melalui minat beli. Saran dalam penelitian ini adalah meningkatkan dalam beberapa aspek yang perlu dilakukan Innisfree terutama country of origin dan electronic word of mouth seperti meningkatkan respon apabila ditemui keluhan atau ulasan negatif agar meningkatkan minat beli dan mendorong keputusan pembelian Kata Kunci: Country of Origin, Electronic Word of Mouth, Keputusan Pembelian, Minat Beli

KUALITAS PELAYANAN DAN PROMOSI TERHADAP MINAT BELI ULANG (STUDI PADA PELANGGAN BURGERKING PARAGON SEMARANG) Nugroho Adhi Febriyanto; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 10, No 3 (2021)
Publisher : Universitas Diponegoro

Abstract: In modern times, the rapid advancement of technology, the presence of fast food in meeting human needs makes people indulge in fulfilling their daily food needs. Fast food restaurants are business companies engaged in services and provide services for providing food and beverages to customers. The fast food restaurant itself is one of the places to eat that is in great demand by consumers of all ages and from various circles. However, lately Burgerking Paragon Semarang has decreased due to a lack of interest in repurchasing. This is what makes Burgerking Paragon Semarang experience a decline. This type of research is explanatory research using questionnaires and google form as data collection methods. The purpose of this study was to determine the direct influence between service quality and promotion variables on repurchase interest. The research method used is Non-Probability Sampling technique with purposive sampling method. Data processing using SPSS 25.0. The samples collected were 100 respondents from Burgerking Paragon Semarang customers. Analysis of the data used is simple linear regression. The results of this study conclude that Service Quality and Promotion have a significant effect on Repurchase Interest at Burgerking Paragon SemarangKeywords: Kualitas Pelayanan, Promosi Minat Beli Ulang

Pengaruh Persepsi Kegunaan, Persepsi Kemudahan, Dan Keamanan Terhadap Minat Beli Pengguna Aplikasi Mobile Kai Access (Studi Pada Pengguna Aplikasi Mobile Kai Access Semarang) ahbarul aufy falaahuddin; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 9, No 3 (2020)
Publisher : Universitas Diponegoro

The purpose of this research is to find out the influence between the variables of Perceived Usefulness, Perceived Ease of Use, Security and Purchase Intention. The population is all KAI Access mobile application users who are domiciled in Semarang, while the sample is 100 consumers of KAI Access customers using purposive sampling technique. The results of this study indicate that the Perceived Usefulness, Perceived Ease of Use, and Security has a positive effect on Purchase Intention, evidenced by a simple linear regression test with a regression value of Perceived Usefulness of 0.329, Perceived Ease of Use of 0.360 and security of 0.733. The influence of Perceived Usefulness, Perceived Ease of Use, and Security together affect Purchase Intention by 39.8%. While the remaining 60.2% is influenced by other factors. Based on these results it is recommended that KAI Access pay attention to the stability of the KAI Access application server so that errors do not occur and transactions fail. can improve the ability to solve the problem of hackers, provide secure data information guarantees, in addition it needs to focus on price promos and discounts so that consumers do not switch to using other ticket booking applications so that consumers arise interested in buying on the KAI Access mobile application.Tujuan dilakukanya penelitian ini adalah untuk mengetahui pengaruh antara variabel Persepsi Kegunaan, Persepsi Kemudahan, Keamanan dan Minat beli. Populasinya adalah seluruh pengguna aplikasi mobile KAI Access yang berdomisili Semarang, sedangkan sampelnya adalah 100 konsumen pelanggan KAI Access dengan menggunakan teknik pengambilan sampel purposive sampling. Hasil penelitian ini menunjukan bahwa persepsi kegunaan, persepsi kemudahan, dan keamanan berpengaruh positif terhadap minat beli, dibuktikan melalui uji regresi linier sederhana dengan nilai regresi yaitu persepsi kegunaan sebesar 0,329, persepsi kemudahan sebesar 0,360 dan keamanan sebesar 0,733. Pengaruh persepsi kegunaan, persepsi kemudahan, dan keamanan secara bersama-sama mempengaruhi minat beli sebesar 39,8%. Sedangkan sisanya 60,2% dipengaruhi factor lain. Berdasarkan hasil tersebut maka disarankan supaya KAI Access yaitu memperhatikan kestabilan server aplikasi KAI Access agar tidak terjadi error dan gagal transaksi. dapat meningkatkan kemampuan dalam memecahkan masalah hackers, menyediakan jaminan informasi data aman, selain itu perlu memfokuskan terhadap promo harga dan diskon agar konsumen tidak beralih menggunakan aplikasi pemesanan tiket lainnya sehingga konsumen timbul berminat untuk membeli di Aplikasi mobile KAI Access.

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk Kosmetik Wardah (Studi Pada Mahasiswi Fisip Universitas Diponegoro) Amanatun Izanah; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 9, No 3 (2020)
Publisher : Universitas Diponegoro

Indonesia is a good market for cosmetics industry, according to data from the Ministry of Industry the local cosmetics industry experienced a 20% growth in 2017. Local company that has a place in the hearts of Indonesian people is PT. PTI with its product namely Wardah. This can be proven from various awards received by Wardah. However, from the sales data of PT. PTI , sales volume decreased by 7.53% in 2018 and 4.31% in 2019. This type of research is explanatory research, using a questionnaire as a technique of data collection. The objective of this research is to identify the effect of Marketing Mix on Purchase Decision among Wardah customers in Social and Political Faculty of Diponegoro University. This research used non probability sampling method with purposive sampling. The population is a FISIP Undip female students and there were 100 FISIP Undip female students as the sample of Wardah customer which had been selected with several consideration. Based on the analysis of data processing with SPSS 22 explains that the product, price, and promotion variables partially have a significant effect on purchasing decisions. While the place variable partially does not significantly influence the purchase decision. Besides, product, price, place, and promotion variables simultaneously have a significant effect on purchasing decisions.Indonesia merupakan pasar yang sangat bagus untuk industri kosmetik, menurut data Kementrian Perindustrian industri kosmetik lokal mengalami kenaikan pertumbuhan 20% pada tahun 2017. Salah satu perusahaan lokal dalam industri kosmetik adalah PT. Paragon Technology and Innovation dengan produknya yaitu Wardah. Data penjualan PT. Paragon Technology and Innovation DC Semarang, volume penjualan mengalami penurunan sebesar 7,53% pada tahun 2018 dan 4,31% pada tahun 2019. Tipe penelitian ini adalah explanatory research, dengan menggunakan kuesioner sebagai metode pengumpulan data. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh antara variabel Bauran Pemasaran yang terdiri dari Product, Price, Place and Promotion terhadap Keputusan Pembelian Produk Kosmetik Wardah. Metode penelitian yang digunakan yaitu Non Probability Sampling dengan teknik Purposive Sampling. Sampel yang dikumpulkan sebanyak 100 responden mahasiswi FISIP Undip pengguna Wardah. Berdasarkan hasil analisis olah data dengan SPSS 22 menjelaskan bahwa variabel product, price, dan promotion berpengaruh signifikan terhadap keputusan pembelian. Sedangkan variabel place berpengaruh tidak signifikan terhadap keputusan pembelian. Selain itu variabel product, price, place dan promotion berpengaruh signifikan terhadap keputusan pembelian. Peneliti memberikan saran kepada pihak Wardah yaitu dengan memproduksi produk yang cocok untuk segala jenis kulit, mengurangi harga dan meningkatkan kualitas produk agar daya saingnya lebih tinggi daripada produk pesaing, memberi tanda seperti banner di outlet Wardah dan diletakkan pada tempat yang dapat dilihat konsumen, dan membuat promo bundle atau hampers pada momen tertentu.

Pengaruh Brand Image, Brand Awareness Dan Product Quality Terhadap Keputusan Pembelian Laptop Merek Asus (Studi Pada Konsumen Laptop Asus Di Plasa Simpang Lima Semarang) Muhammad Labib Khoirul Anwar; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

The need for technology is something that must be owned, because it can facilitate consumers to access information, do specific job, and the like. Therefore, the need of technology products is increasing. In the midst of this intense competition, Asus as one of the companies engaged in technology has decreased in sales. This study aims to determine the effect of brand image, brand awareness and product quality on purchasing decisions for Asus brand laptop products. The type of this study was explanatory research. Meanwhile, the sampling technique was nonprobability sampling techniques, and used purposive sampling techniques. Furtermore, the data collection technique was a questionnaire. The sample used in this study was 100 respondents who were Asus brand laptop consumers. This study used quantitative and qualitative analysis with validity test, reliability, coefficient correlation, coefficient determination, simple and multiple regression, significance t test and f test. This result is showed that variables of brand image, brand awareness and product quality had an effect on purchasing decision for Asus laptop products. Suggestion in this study are to improve in several aspects that Asus needs to do, especially brand image and brand awareness so thatt consumers impression of Asus as a laptop brand is getting better and remains strong and also improving product quality that can compete with products from other brand.Kebutuhan akan teknologi menjadi sesuatu yang wajib dimiliki karena teknologi dapat memudahkan konsumen untuk mengakses informasi, melakukan suatu pekerjaan tertentu, atau yg lainnya. Oleh karena itu, kebutuhan terhadap produk teknologi menjadi meningkat. Ditengah persaingan yang ketat tersebut, Asus sebagai salah satu perusahaan yang bergerak dalam bidang teknologi mengalami penurunan. Penelitian ini bertujuan untuk mengetahui pengaruh brand image, brand awareness dan product quality terhadap keputusan pembelian produk laptop merek Asus. Tipe penelitian adalah explanatory research. Teknik pengambilan sample yaitu menggunakan teknik nonprobability sampling dan teknik purposive sampling. Selanjutnya, pengumpulan data menggunakan kuesioner dan wawancara. Sampel yang digunakan sebanyak 100 responden sebagai konsumen laptop merek Asus. Kemudian penelitian ini menggunakan analisis kuantitatif dan kualitatif dengan uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi sederhana dan berganda, signifikasi uji t dan uji f. Hasil penelitian menunjukkan variabel brand image, brand awareness dan product quality berpengaruh terhadap keputusan pembelian produk laptop merek Asus. Saran dalam penelitian ini adalah meningkatkan dalam beberapa aspek yang perlu dilakukan Asus terutama citra merek dan kesadaran merek agar kesan konsumen terhadap Asus sebagai merek laptop semakin baik dan tetap kuat serta peningkatan kualitas produk yang dapat menyaingi produk dari merek lain.

Co-Authors ahbarul aufy falaahuddin Amanatun Izanah Amni Z. Rahman Anis Qomariyah Apriatni Endang Prihartini Bayu Pradika Bima Adistya Bulan Prabawani Fendy E. Wahyudi Jamadi Mey Lani Anjarwati Moh. Deni Andri Saputra Muhamad Fian Aditiansyah Muhammad Labib Khoirul Anwar Nugroho Adhi Febriyanto Reni Shinta Dewi Rully Rahadian Satwika Paramasatya, Satwika Sri Suryoko Sri Widodo Agung Suedy Sunarno Sunarno Wahyu Hidayat Wahyu Hidayat

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