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All Journal MEDIA BINA ILMIAH International Journal of Applied Sciences in Tourism and Events
Aping Firman Juliansyah
Universitas Padjadjaran
Arts Humanities Education Social Sciences

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Journal : MEDIA BINA ILMIAH

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PEMANFAATAN TEKNOLOGI 4.0 UNTUK MENUNJANG PELAYANAN WISATA OLEH USAHA KECIL MENENGAH PARIWISATA; STUDI KASUS PADA ZIGRA WISATA Aping Firman Juliansyah; Awaludin Nugraha
MEDIA BINA ILMIAH Vol 14, No 7: Februari 2020
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.417 KB) | DOI: 10.33758/mbi.v14i7.453

Abstract

Information technology has been bringing human being into an era called 4.0 technology enabling human life revolution in their various aspects. Tourism is not steril either from it’s influence. Utilization of this technology is so massive, broad, and diverse. Many big corporates has been applying this technology as one of very prominent parts. This has been followed by small and medium entreprises (SMEs). Zigra Wisata is an SME in tour and travel service. Since established from 2010, it has been handling various tourism activities in many cities and countries and servicing many tourists from various age, profession, social status, race and country. Author wants to research utilization of  this technology by Zigra Wisata on it’s operation and service. This research uses qualitative methode by using observation techniques, interview, litterature study. Author concludes that Zigra Wisata as an SME in travel agent industry has been taking advantages of 4.0 technology on the operation and service. Those utilization has been becoming very important and inevitable thing in it’s business. 
Co-Authors Agustina Eka Putri Akhmad Kusuma Wardhana Awaludin Nugraha Cipta Endyana M. Liga Suryadana