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All Journal Al-Manahij: Jurnal Kajian Hukum Islam JURNAL ISTINBATH JURNAL TAPIS Syntax Literate : Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Management and Economics Journal (MEC-J) Ijaz Arabi Journal of Arabic Learning JURNAL PENDIDIKAN TAMBUSAI Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Informatika Jurnal Ilmiah Wahana Pendidikan El-Mujtama: Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN AKUNTANSI (JUMSI) Da'watuna: Journal of Communication and Islamic Broadcasting ProBisnis : Jurnal Manajemen Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Journal Of Human And Education (JAHE) Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Jurnal Ekonomika Dan Bisnis Akademika : Jurnal Pemikiran Islam Bisma : Business and Management Journal Journal of Data Mining and Information Systems
Suhairi Suhairi
STAIN Jurai Siwo Metro Lampung
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Transformasi Digital Riset Pemasaran Global dengan Integrasi Teknologi Terkini untuk Menyusun Strategi Responsif terhadap Perubahan Pasar Global Suhairi, Suhairi; Nurhazizah, Nurhazizah; Ananda, Syahla; Nasution, Riska Arianti
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.12602

Abstract

Penelitian ini mengeksplorasi dampak transformasi digital dalam pengumpulan dan analisis data serta strategi responsif terhadap perubahan pasar global. Hasil penelitian menunjukkan bahwa perusahaan yang mengadopsi Big Data Analytics dapat mengakses volume data yang belum pernah terjadi sebelumnya, termasuk data transaksi, interaksi pelanggan, dan informasi media sosial, untuk memahami perilaku konsumen dengan lebih mendalam. Integrasi teknologi terkini tidak hanya berkaitan dengan pengumpulan data tetapi juga mempengaruhi implementasi strategi pemasaran. Strategi responsif terhadap perubahan pasar global memerlukan pemahaman mendalam tentang faktor-faktor yang mempengaruhi perilaku konsumen, dan teknologi terkini memungkinkan perusahaan untuk beralih ke pendekatan berbasis data yang kuat. Kesimpulannya, perusahaan perlu fokus pada pengembangan keterampilan tim dalam mengelola teknologi terkini untuk memaksimalkan manfaat dari transformasi riset pemasaran global dan menjaga daya saing di pasar global yang terus berubah.
Tinjauan Lingkungan Pemasaran Global dan Pengembangan Kewirausahaan Simatupang, Adriansyah; Helmi, Halimah; Pratama, Muhammad Indra; Suhairi, Suhairi
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.12613

Abstract

Akhir-akhir ini, globalisasi usaha kewirausahaan baru semakin meluas dan hal ini mungkin berkontribusi pada semakin banyaknya pelaku ekonomi yang mengejar pasar luar negeri. Studi empiris mengungkapkan bahwa perluasan dan percepatan kewirausahaan lintas batas harus dipertimbangkan mengingat perubahan besar yang telah terjadi dalam beberapa dekade terakhir dan menghasilkan pengurangan biaya transaksi dalam menjalankan bisnis internasional. Mengingat hal ini, pemilik usaha bisnis secara global mencari cara untuk membawa merek mereka ke pasar global, namun lingkungan pemasaran di arena global menghadirkan beberapa tantangan bagi pemain luar negeri. Suasana politik, budaya dan teknologi mempunyai banyak pengaruh terhadap keberhasilan wirausaha di pasar luar negeri. Tujuan dari penelitian ini adalah untuk memahami tantangan yang dihadapi perusahaan wirausaha dalam mencoba meluncurkan merek mereka di pasar global. Penelitian ini mengadopsi pendekatan sekunder dalam pengumpulan data dengan meninjau literatur arsip dalam domain penyelidikan ini. Studi ini menyimpulkan bahwa aktivitas bisnis lintas negara merupakan jalur penting bagi wirausahawan baru untuk menciptakan nilai, menghasilkan pertumbuhan, dan mengakses pengetahuan dan teknologi baru melalui paparan mereka terhadap pasar luar negeri.
Analisis Strategi Marketing UMKM di Era Digital (Studi Kasus di Kota Medan) Suhairi, Suhairi; Sitepu, Elfran Dinata; Tarigan, Dinda Pratiwi; Putri, Siti Annisa
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.12732

Abstract

Artikel ini membahas terkait dengan strategi marketing UMKM di masa digital saat ini, Dengan kemajuan teknologi dan meningkatnya persaingan dalam bisnis, UMKM memerlukan rencana pemasaran yang kuat dan jelas agar berhasil. Tujuan dari penelitian ini adalah untuk mengungkap bagaimana strategi pemasaran yang diterapkan agar usaha kecil dan menengah dapat bersaing di era digital. Peneliti menggunakan metode kualitatif dalam penelitian ini, dengan melakukan wawancara terstruktur kepada pemilik usaha kecil atau eksekutif, dengan jumlah sampel sebanyak 30 responden. Hasil penelitian ini menunjukkan bahwa industri perhotelan, fesyen, dan perjalanan menerapkan strategi nilai tambah dan diferensiasi untuk produk dan layanan mereka, serta pendekatan harga yang kompetitif. Namun, dalam industri perdagangan, Anda lebih cenderung menggunakan strategi penetapan harga untuk bersaing di pasar dan memilih ceruk pasar untuk mengembangkan target pasar Anda.
Strategi Promosi Online dalam Meningkatkan Daya Saing di Era Digital Suhairi, Suhairi; Siregar, Cai; Khinaya, Mutiara; Batubara, Putri Apriana
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13252

Abstract

Era digital merupakan era dimana teknologi berkembang dengan cepat. Dengan perkembangan teknologi yang cepat menjadikan sebuah peluang bagi perusahaan dalam mempermudah akses pemasaran bisnisnya. Artikel ini memberikan pemahaman terkait dengan strategi dalam melakukan promosi online dan peluang positif yang diperoleh dari strategi promosi online. Penulisan pada artikel ini menggunakan metode kualitatif dengan melakukan analisa terhadap sumber data yang diperoleh melalui buku dan artikel relevan sesuai dengan topik pembahasan. Artikel ini bertujuan memberikan pemahaman lebih mendalam kepada para pembaca mengenai penerapan strategi yang dapat dilakukan dalam meningkatkan daya saing di era digital saat ini.
PENGARUH MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK IPHONE DI KOTA MEDAN Utami, Vivi Ayudhia; Amelia, Silvia; Suhairi, Suhairi
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 3: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i3.2405

Abstract

This study aims to determine the effect of brands and products on consumer purchasing decisions for cellphones. In this study, the type of research used is explanatory research or explanation, namely research that is used to explain the influence between variables through hypothesis testing that has been formulated. In this study, the research population was PS Store consumers who purchased iPhone products, which opened 58 respondents. Data collection techniques used are observation, interviews, and questionnaires. The data analysis technique used is a qualitative method with the calculation of the t test and f test. The results in this study are based on the results of calculations, it can be seen that the test results show that the entire arithmetic value of each variable is > ttable (2.0032). The biggest influence on the t test is the influence of brand image on purchasing decisions. The results of the F test show that there is an influence between brand image and product quality on purchasing decisions with the calculated F value (18.866) > F table (4.0130).
GLOBAL MARKETING DECISION (KEPUTUSAN PEMASARAN) Azzahra Nst, Annisaa Putri; Ananda, Fitri Tia; Indahsari, Lily Nur; Suhairi, Suhairi
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 3: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i3.2394

Abstract

This paper aims to study the understanding of decision-making to enter global marketing and approach decisions through global marketing strategies that are scientifically and practically applicable for Indonesian companies in the face of today's competitive globalization. The results of this study will provide results both in the literature and practically on the application of the two decision approaches through the global marketing strategy. So that it is expected to be able to contribute to Indonesian companies in making decisions through global marketing strategies so that Indonesian companies can excel in the competition of globalization.
Membangun Industri Kreatif Usaha Umkm Berbasis Literasi Digital Terhadap Peningkatan Ekonomi Pemerintah Kota Tanjungbalai Ningsi P, Silfira Ayu; Suhairi, Suhairi
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 2: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i2.3105

Abstract

Micro, small and medium enterprises (UMKM) in the national economy have an important and strategic role. (UMKM) also have a strategic role in national economic development, therefore in addition to playing a role in economic growth and employment, they also play a role in the distribution of development results. This study aims to build a creative industry for SMEs based on digital literacy to improve the economy of the Tanjungbalai City government. This research is divided into two parts, the first is to find out how the growth of the creative industry MSME business through digital literacy builds the government economy in Tanjungbalai City and the second is to find out how to build a digital literacy-based creative industry MSME business in Tanjungbalai City. This research method is a research with a quantitative approach. Quantitative research is more focused on the use of numbers which makes it more detailed and clearer. 
ANALISIS SEGMENTASI, TARGETING, DAN POSITIONING PADA PT SIANTAR TOP TANJUNG MORAWA Yunita, Irma; Fikrianda, Rifki; Syafrizal, Muhammad; Siregar, Jamaluddin; Suhairi, Suhairi
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 3: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i3.2396

Abstract

This study aims to determine how the marketing strategy of STP at PT Siantar Top Tanjung Morawa. This research is a descriptive research. This research uses case study research techniques. Data collection techniques in this study use interviews and documentation. Interviews were used using tools, namely questionnaires and documentation methods to obtain secondary data. The population used in this study were all consumers of the products of PT Siantar Top Tbk Tanjung Morawa. Respondents in this study were 100 respondents. The sampling technique is simple random sampling. The results of this study are based on the results of the analysis carried out by segmentation, targeting, and positioning simultaneously have a significant effect on purchasing decisions. Based on the test results, it was found that the segmentation variable had a positive influence on the product purchase decision of PT Siantar Top Tbk. Based on the test results, it was found that the targeting variable had a positive influence on the product purchase decision of PT Siantar Top Tbk. Based on the test results, it was found that the positioning variable had a negative influence on the product purchase decision of PT Siantar Top Tbk.
ANALISIS IMPLEMENTASI MASYARAKAT MEDAN AMPLAS TERHADAP ANJURAN PEMERINTAH MENGHADAPI COVID-19 Cahya Agitsna, Sisca Amini; Hanum, Farida; Hanum, Sastriani; Syahputra Sagala, Rizky Karina; Suhairi, Suhairi
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 3: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i3.2374

Abstract

The epidemic that is happening at this time has caused many activities to be postponed.  The outbreak, known as COVID-19, has had a very significant negative or bad impact on the people of Indonesia.  The negative impact is felt by the entire community and all agencies or institutions.  The very big impact is on the economy.  The economy in Indonesia has declined greatly due to the Covid-19 outbreak.  Meanwhile, the government continues to make recommendations or recommendations to the public regarding the existence of this covid-19, to avoid the increasing spread due to this covid-19.  This epidemic is not only happening in Indonesia, but also throughout the world.  So that the government is getting stricter and giving more recommendations to the public to stay alert and follow the advice of the government, so that efforts to eliminate COVID-19 can be carried out quickly for the sake of mutual comfort and prosperity.
Analisis Kebijakan Produk Dalam Perkembangan Pemasaran Global di Indonesia Suhairi, Suhairi; Hidayat, Alfy; Yasmita, Hafsyah; Surya Sirait, Mentari Kinanti; Reitandi, Reitandi
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 4: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i4.3759

Abstract

Currently, the development of global markets and business has become a very rapid thing for humans to do. Business people certainly need to change their minds so they can follow the existing trends in order to be able to develop their business and corporate entities as a result of business developments in the current global era. If product policy issues are checked accurately and thoroughly, it will do well; otherwise, it would be a disaster. If a product can be produced and sold on a large scale, and accepted, then it is deemed technically feasible. So this research will focus on the study of product policy analysis in the development of global marketing in Indonesia.
Co-Authors Amelia, Silvia Ananda, Fitri Tia Ananda, Syahla Anandani, Thalia Araudha, Nadra Aris Kukuh Prasetyo Arrasyid, Abduh Malik Ahmad AULIA, RIZKA Ayu Wulandari Azzahra Nst, Annisaa Putri Batubara, Putri Apriana Bayani, Luthfiah Nur Bin Has, Qois Azizah Cahya Agitsna, Sisca Amini Chaerunnissa, Afifah Deri, Muhammad Fhareza Farida Hanum Fatmawati Maryan Ali, Fatmawati Maryan Fauzi, Said Ihsan Fikrianda, Rifki Ginoga, Verry Haliza, Nurul Hanum, Sastriani Harahap, Efni Yulia Santri Hasibuan, Sovy Muti Ardianty Helmi, Halimah Hidayat, Alfy Hsb, Sovy Muti Ardianty Hulu, Rita Dwi Lestari Indahsari, Lily Nur irma yunita Iswanti, Putri Khairani, Ismi Khairi, Ulfah Amirah Khinaya, Mutiara Khotijah Khotijah Manurung, Nabila Tasya Nurhafifah Munawwarah, Sy Haura Munthe, Ira Hairun Nisa Nasution, anisyah Risky Nasution, Khairunnisak Nasution, Riska Arianti Nazara, Bobby Sapriman Ningsi P, Silfira Ayu Nurbaiti Nurbaiti Nurhazizah, Nurhazizah Nurleli, Nurleli Octavia, Dindy Rizka Pasaribu, Yogi Oriena Prameswari, Ardhia Pratama, Muhammad Indra Putra, Musdiansyah Putri, Siti Annisa Radiyyah, Afif Fathanah Ramadhani, Nabila Reitandi, Reitandi Ritonga, Nurul Amelia Pratiwi Saing, Chairul Nazar Santi, Jumara Saragih, Ramadian Magvira Simatupang, Adriansyah Simbolon, Rizki Anggiani Siregar, Cai Siregar, Jamaluddin Sitepu, Elfran Dinata Siti Jubaidah, Siti Suri, Dian Mei Surya Sirait, Mentari Kinanti Syafira, Dinda Syafrizal, Muhammad Syahputra Sagala, Rizky Karina Syahputri, Ria Anjriani Tarigan, Dinda Pratiwi Tia, Resa Shin Utami, Vivi Ayudhia Wahyuni, Erika Sri Wulandari, Juwita Putri Yasmita, Hafsyah Yoga, Riski Fadila