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All Journal INOVTEK Polbeng - Seri Informatika Matrix : Jurnal Manajemen Teknologi dan Informatika Jurnal Pengabdian pada Masyarakat Ilmu Pengetahuan dan Teknologi Terintegrasi MATRIX : JURNAL MANAJEMEN TEKNOLOGI DAN INFORMATIKA Jurnal Informatika dan Multimedia Journal of Applied Business and Technology
Toga Aldila Cinderatama
PSDKU Politeknik Negeri Malang
Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Mechanical Engineering

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Journal : Journal of Applied Business and Technology

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Development of Virtual Reality Applications - Digital Display for MSME “Tenun Ikat Bandar” Products Fery Sofian Efendi; Toga Aldila Cinderatama; Kunti Eliyen
Journal of Applied Business and Technology Vol. 4 No. 3 (2023): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v4i3.134

Abstract

Covid-19 has dramatically impacted the SME sector since April 2020. The government has taken steps to support SMEs as part of the national economic recovery efforts during the pandemic. However, surveys conducted by institutions like BPS, Bappenas, and the World Bank have shown that SMEs need help with loan repayment and meeting expenses for electricity, gas, and employee salaries. SMEs face the challenges of layoffs, limited access to raw materials and capital, declining customers, and production and distribution constraints. Furthermore, changing consumer behavior, business competition, and activity restrictions require proactive measures from SMEs. To address these challenges, a team has proposed a sustainable solution - virtual outlets. Based on virtual reality technology, these outlets allow SMEs to display and sell their products in a digital environment. Visitors can explore every aspect of the virtual outlets, simulating the experience of visiting physical stores without needing in-person visits. This aligns with the new standard of physical/social distancing. Visitors can conveniently support SMEs through online transactions by leveraging virtual outlets, eliminating the need to visit physical stores.
Development of Web-Based Advertisement Media on Sahrul Home Car Care Yohan Bakhtiar; Abidatul Izzah; Toga Aldila Cinderatama; Benni Agung Nugroho; Riswan Eko Wahyu Susanto
Journal of Applied Business and Technology Vol. 4 No. 3 (2023): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v4i3.138

Abstract

Amidst the ongoing Covid-19 pandemic, non-essential activities have shifted mainly to the safety of people's homes. This includes remote work (Work From Home) and shopping for basic needs online. However, service workers, particularly those in the service sector like Muhammad Sahrul, have faced significant challenges navigating the pandemic's impact. Sahrul, who owns an all-brand car repair shop, experienced a decline in customers visiting his workshop due to the outbreak. Recognizing the need for a fresh approach, Sahrul created "Sahrul Home Car Care," offering car repair services at customers' residences. To support this initiative, a team of researchers proposed technology-based solutions to improve his advertising strategy. The researchers developed a user-friendly digital portal, www.sahrulhomecarcare.com, showcasing Sahrul's services and implementing an appointment booking system. Additionally, they guided leveraging digital marketing channels to expand his outreach. Thanks to these digital innovations, Sahrul's business gained traction, attracting more customers and positive feedback. Embracing technology proved instrumental in overcoming the pandemic's challenges and ensuring the continued success of "Sahrul Home Car Care" in this ever-evolving digital era.
Co-Authors Abidatul Izzah Abidatul Izzah Agustono Heriadi Ashafidz Fauzan Dianta Atik Tri Andari Benni Agung Nugroho Benni Agung Nugroho Eti Putranti Fadelis Sukya Fadelis Sukya Fery Sofian Efendi Fery Sofian Efendi Fery Sofian Effendi Fery Sofian Effendi Irfin Sandra Asti Isyana Wikrama Dharma Tungga Dewi junaedi adi prasetyo Kenneth Pinandhito Kunti Eliyen Kunti Eliyen Rinanza Zulmy Alhamri, Rinanza Zulmy Riswan Eko Wahyu Susanto Riswan Eko Wahyu Susanto Setianingsih, Novie Astuti Wiwiek Kusumaning Asmoro Yohan Bakhtiar Yohan Bakhtiar Yoppy Yunhasnawa Yunhasnawa, Yoppy