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Journal : Jurnal Bisnis dan Pembangunan

Pengaruh Promosi dan Kepuasan Pelayanan terhadap Keputusan Berinvestasi Melalui Persepsi Potensi Investasi (Studi Di Provinsi Kalimantan Selatan) Fitriyani Fitriyani; Taharuddin Taharuddin
JURNAL BISNIS DAN PEMBANGUNAN Vol 11, No 2 (2022): JULI 2022
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v11i2.14992

Abstract

ABSTRACT This study aims to determine whether investment exhibitions, investment forums, information of investment potential on websites, information of investment potential on billboards, and service satisfaction have a direct effect on investment decisions, and indirectly affect investment decisions through perceptions of investment potential. This research is a quantitative research using SmartPLS 3 with Structural Equation Modeling (SEM) method, the research sample is investors who invest their capital in South Kalimantan Province continuously for the last three years and recorded on several work projects totaling 86 respondents. Based on the analysis carried out, it was found that investment exhibitions, investment forums, information of investment potential on websites, and information of investment potential on billboards which are part of investment promotion activities were not able to influence investment decisions, the variable that really affects investment decisions is perception investment potential, and service satisfaction variables can affect investment decisions only if mediated by the perceptions of investment potential variable.  Keywords: Promotion, Service Satisfaction, Investment Decision, Perception of Investment Potential
Analisis Pemetaan Perseptual Dan Preferensi Kunjungan Wisata Religi Kota Banjarmasin Di Masa Pandemi Covid-19 Ahmad Firman Hakim; Taharuddin Taharuddin
JURNAL BISNIS DAN PEMBANGUNAN Vol 12, No 2 (2023): Mei-Agustus 2023
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v12i2.17071

Abstract

Analysis of Perceptual Mapping and References to Religious Tourism Visits in Banjarmasin City during the Covid-19 Pandemic (Study on Tourists in Banjarmasin City). Supervised by Taharuddin. This study aims to identify and explain perceptual mapping, visit preferences, and predictions of destination religious destinations in Banjarmasin City with perceptual mapping analysis and tourist visit preferences. This research is quantitative research using SPSS for Windows version 26 with a Multidimensional scaling analysis method. The sample in this study used the Matchin & Campbell formula with a sample of 150 respondents. The analytical tools used are descriptive analysis, perceptual mapping analysis, and thrust one-case analysis. Based on the results of the analysis carried out, the results show that the destinations of the Sabilal Muhtadin Grand Mosque, Jami Mosque, and Habib Basirih Tomb which will be crowded Keywords: Perceptual Mapping, Visit Reference, Tourism and Religion
Pengaruh Kepuasan Kerja, Gaya Kepemimpinan, dan Budaya Organisasi Terhadap Organizational Citizenship Behavior PT. Ambang Barito Nusapersada Serta Perbedaannya Pada Karyawan Kontrak Dan Karyawan Tetap Muhammad Tiar; Taharuddin Taharuddin
JURNAL BISNIS DAN PEMBANGUNAN Vol 12, No 2 (2023): Mei-Agustus 2023
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v12i2.17075

Abstract

This research aims to test the difference in Organizational Citizenship Behavior (OCB) between permanent and contract employees, continued to test the influence of job satisfaction, leadership style, and organizational culture on OCB employees of PT Ambang Barito Nusapersada. The study used a quantitative approach, with a sample of 27 employees (saturated sampling) divided into 13 permanent employees and 14 contract employees. Questionnaires are used as instruments while Independent sample t-tests and multiple linear regressions to test hypotheses. The results showed permanent and contract employees showed no difference in OCB. Other test results, proving job satisfaction, leadership style and organizational culture simultaneously have a significant effect on OCB, and partially only job satisfaction and organizational culture have a significant effect Keywords: Organizational Citizenship Behavior, OCB, Permanent Employees, Contract Employees, Job Satisfaction, Leadership Style, and Organizational Culture