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Julianti Kasih
Universitas Kristen Maranatha
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Journal : jurnal teknik informatika dan sistem informasi

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Analisis Faktor Promosi Online Instagram yang Memengaruhi Keputusan Pembelian Kuliner Doro Edi; Yenni Merlin Djajalaksana; Julianti Kasih
Jurnal Teknik Informatika dan Sistem Informasi Vol 9 No 1 (2023): JuTISI (in progress)
Publisher : Maranatha University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jutisi.v9i1.5694

Abstract

The existence of the Covid-19 pandemic in Indonesia since March 2020, especially with the entry of the Delta variant in mid-2021, creates extraordinary challenges for all business people. Culinary businesses have started implementing sales with the concept of e-commerce through marketplaces such as Shopee, Tokopedia, and BukaLapak, as well as selling directly via Whatsapp, Facebook, Instagram or other social communication media. This study examines the factors in online promotion through Digital Marketing techniques specifically through Instagram that influence online culinary purchasing decisions since the Covid-19 pandemic. Primary data collection performed through online questionnaires and received 106 responses, the results of which were analyzed by multiple linear regression analysis. The results showed that the variables were valid and reliable. Multiple linear regression analysis for 5 models with the dependent variable being the type of Instagram post content with an alpha of 0.005 shows that there are 4 significant models and 1 insignificant model in the simultaneous effects on the dependent variable studied. The significant models are for Single-Post, Carousel Post, Reels, and Video, with the best R square in the Video independent variable model. The model with the dependent variable story that is not significant.
Rancang Bangun Sistem Pembayaran Kursus Mandarin Dengan Metode Waterfall Teddy Marcus Zakaria; Julianti Kasih; Natanael Halim; Michael Sebastian Gunadi
Jurnal Teknik Informatika dan Sistem Informasi Vol 9 No 1 (2023): JuTISI (in progress)
Publisher : Maranatha University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jutisi.v9i1.5979

Abstract

The need for a computer-based system for Chinese language course institutions that still carry out the payment administration process manually, by writing payment details on receipts and student payment cards. The manual system makes the payment process longer and less efficient and requires more time to make financial reports. The problem is how to make the payment process more manageable, practical, efficient, and well-controlled. The computer-based payment management information system will solve this problem. In addition, there are additional benefits, good data management of students, and more detailed financial statements than manually. This research is develop a course payment system for the controlled management of student finances. The purpose is to prevent financial abuse and financial reporting more efficiently and accurately. The software engineering method used is Waterfall with the SDLC (Software Development Life Cycle) development model which is able to build the system in stages. It is hoped that with this system new student registration, payment processes and financial reports will be better for this course institution.The MandarinPro Course Payment System has been tested and used by Feng Huang Mandarin Course Bali to support student registration, course payments and financial reports. This system can be applied to similar courses.    
Co-Authors Andreas Widjaja Diana Trivena Yulianti Djoni Setiawan Doro Edi Hapnes Toba Hendra Bunyamin Maresha Caroline Wijanto Mewati Ayub Michael Sebastian Gunadi Natanael Halim Oscar Karnalim Risal Risal Robby Tan Rolando Vieri Rossevine Artha Nathasya Sherly Santiadi Teddy Marcus Teddy Marcus Zakaria Tiur Gantini Yenni Merlin Djajalaksana