Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Prosiding Seminas Competitive Advantage JAM : Jurnal Aplikasi Manajemen AKRUAL: Jurnal Akuntansi Performance JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT JOURNAL OF RESEARCH IN MANAGEMENT
Agus Suroso
Universitas Jendral Sudirman Purwokerto
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JOURNAL OF RESEARCH IN MANAGEMENT

 1 
THE INFLUENCE OF FOOD & BEVERAGE QUALITY, SERVICE QUALITY, PLACE, AND PERCEIVED PRICE TO CUSTOMER SATISFACTION AND REPURCHASE INTENTION BERLIANSYAH, REZHA ARLANDA; SUROSO, AGUS
JOURNAL OF RESEARCH IN MANAGEMENT Vol. 1 No. 1 2018
Publisher : INDONESIAN RESEARCH SOCIETY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jorim.v1i1.18

Abstract

This type of the research is case study with survey method by using questionnaire as a toolof data collection. The study was conducted in Purwokerto area. There are many varioustype of culinary business, such as cafe, restaurant, foodstreet, foodcourt, etc. But one of themost popular in the society now is cafe and restaurant. One of the new cafe and resto thathad been just found in Purwokerto is Level Up. As a new arrival, Level Up have a uniqueconcept, place, foods and beverages, and also the services that can attract young adult inPurwokerto to visit Level Up. But, there was a decrease in the customers who visited LevelUp after a year of standing and the problem that faced by Level Up become a businessphenomenon. Based on the problems above, this research was conducted to analyze thefood and beverage quality, service quality, place, and perceived price to customersatisfaction and repurchase intention. Respondents of this research are 165 respondentscame from consumers in Purwokerto who have been visited Level Up Purwokerto. Thisresearch uses SEM (Structural Equation Model) as analysis tools technique. Statisticalsoftware SPSS is used to analyze the data. The result of hypothesis testing using T-test is inthe following: (1) Food and beverage quality has positive effect on customer satisfaction. (2)Service quality has positive effect on customer satisfaction. (3) Place has a positive but nosignificant effect on customer satisfaction. (4) Perceived price has a positive effect oncustomer satisfaction. (5) Customer satisfaction has a positive effect on repurchaseintention.
Co-Authors Adiba, Soraya Tsamara Afif, Nur Choirul Annisa, Dian ary yunanto Ascaryan Rafinda BAMBANG SUNARKO Banani, Ade BERLIANSYAH, REZHA ARLANDA Endang Siti Astuti Hamidah Nayati Utami Icuk Rangga Bawono, Icuk Rangga Laoli, Alnis Gustin Melasari, Cita Purwaningtyas, Putri Rafinda, Ascariena Ratno Purnomo Sebayang, Ika Sari Damayanthi Sri Martini Sudiro, Dedy Aditya Suliyanto . Weni Novandari Yi, Feng Yuniarso, Gema Puja Zainal Arifin