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Journal : Jurnal Ilmu Budaya

“TAG” TEMAN DAN #HASTAG REKONSEPSI INTERAKSI SOSIAL DI PLATFORM INSTAGRAM Mita Rosaliza; Raja Syamsidar; Hesti Asriwandari
Jurnal Ilmu Budaya Vol. 19 No. 1 (2022)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jib.v19i1.10873

Abstract

Tag a friend in the comments column on the Instagram platform is one mechanism to start interacting between users on social media. Is it possible to just "tag" friends who have there been social interactions intended by sociologists, psychologists,s and communication experts? This article is to explore how social media carries out the process of social interaction, and whether simply tagging a friend on Instagram can be considered a social interaction. The results of the study show that the use of social media is rarely considered a social interaction, after surfing on social media for approximately the first 7-10 minutes, 116 samples of Instagram users showed that social media behavior rarely chatted and commented, on average they only status updating, stalking and also looking for the information. The use of social media and social interaction sometimes occur together, but only 3% of social interactions occur through the Instagram platform. It is said that social interaction through this platform usually focused on having conversations, and exchanging with relatively closer relational relationships. Secondary data analysis and surveys of Instagram users are used in this article to analyze the process of social interaction on the Instagram platform supported by literature studies from several sociologists, psychologists, and also communication experts who argue about social interaction. It can be said, each media is social in a unique way including the Instagram platform, and needs further discussion in conceptualizing the boundaries of social interaction in social media.
FIELD WORK: ETNOGRAFI DAN ETNOGRAFI DIGITAL Mita Rosaliza; Hesti Asriwandari; Indrawati Indrawati
Jurnal Ilmu Budaya Vol. 20 No. 1 (2023)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jib.v20i1.15887

Abstract

The presence of digital platforms increasingly permeates contemporary everyday culture, necessitating a re-evaluation of observational studies on social and cultural phenomena. Traditional qualitative research methods that rely on physical locations face challenges in the era of digital platforms. This article aims to explain the use of ethnography and digital ethnography in fieldwork, combining classic ethnographic methods with participant observations in locations where digital platforms are utilized. Technical exploration can uncover social and cultural assumptions embedded in interactions and interviews, as well as how their accessibility can create symbolic meanings. Meanwhile, participant observation focuses on the perspectives of digital platform users within a community. Referring to pioneering works in the field of "digital ethnography," this article critically explores the potential and challenges posed by new technologies that warrant attention. It can be concluded that a balanced combination of physical and digital ethnography not only provides researchers with diverse and intriguing methods but also allows for a better appreciation of respondents' voices. The development of digital ethnography as a research methodology, along with the challenges encountered in addressing classical concepts of fieldwork, participation, and representation, creates opportunities for digital ethnographers to gain professional recognition in conducting research related to society and culture.